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[12/08/04 - 12:00 AM]
Hallmark Channel Hits 65 Million Mark

[via press release from The Hallmark Channel]

HALLMARK CHANNEL HITS 65 MILLION MARK

Detroit Market Leads New Launches

Hallmark Channel today announced that it is now seen in 65 million homes, up nine million homes in 2004, and almost 35 million homes since its launch in August 2001. Recent launches in markets served by Comcast, Time Warner, Adelphia, NCTC members, and Midcontinent, among others, include systems in the Detroit, MI; Prince George, VA; Bismark, ND; Augusta, GA; St Augustine, FL; Immokalee, FL and Key West, FL.

Earlier this year, Hallmark Channel launched in a number of large DMAs such as Los Angeles, Philadelphia, Washington, D.C. and Baltimore, MD. In addition Hallmark Channel experienced continuing rollouts in previously launched markets such as New York City, Chicago, San Francisco, among others, as well as substantial growth on the DirecTV and Echostar services.

�This distribution growth coupled with our record-breaking holiday ratings to date proves that the value our brand resonates with our distributor partners and their subscribers,� stated Arouh. �With the rest of our holiday schedule and the upcoming January debut of the Mystery Movie Franchises, we�re looking forward to continuing to take Hallmark Channel to new heights.�

Hallmark Channel is a 24-hour basic cable channel that provides high-quality, entertainment programming to a national audience of 65 million subscribers. The program service is distributed through 4,600 cable systems and communities and directto- home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 115 million subscribers globally. In January 2004, Crown launched its first digital service, the Hallmark Movie Channel, which is its second 24-hour linear channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes awardwinning titles from the Hallmark Entertainment collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.

� HALLMARK CHANNEL �

For more information visit hallmarkchannel.com and hallmarkmoviechannel.com.





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