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Mark Burnett Says Jump In
- Bass Make Your Mark Promotion Encourages People to Reach for Greatness -
NORWALK, Conn., Jan. 25 -- Have a fresh spin on a reality TV
show? Here's your chance to pitch it to the 'Hollywood Hitman' who pioneered
the genre. Bass, has teamed up with Mark Burnett, creator of the mega hits
The Survivor(TM)* and The Apprentice(TM)*, to inspire people to jump in and
make their mark.
Through March 31, 2005, Bass' "Make Your Mark" promotion invites entrants
to go to http://www.Bass.com to submit their idea for a reality TV show. Based on
the originality, creative execution and entertainment value of the concepts
submitted, Bass will select three finalists -- one of whom will be awarded a
cash prize of $10,000. All three finalists win the opportunity to meet with
Mark Burnett in person this summer and hear from the master what makes great
reality TV.
"The Bass drinker is one who is always reaching for greatness, aspiring to
achieve his personal, professional and life goals. Who better than Mark
Burnett, who created the cultural phenomenon of reality unscripted drama and
whose new motivational book is entitled, Jump In, Even if You do Not Know How
to Swim, to exemplify the brand's personality?" said Victor Melendez, Director
of Marketing-European Brands, InBev USA, importer of Bass.
Burnett knows better than anyone that jumping into life with both feet
first isn't always easy -- in his pursuit of success, he has taken countless
chances and flirted with outrageous failure dozens of times. But in the long
run, he notes, the rewards are so much greater for the risk.
Bass' "Make Your Mark" promotion provides an opportunity for big thinkers
to reach for greatness, rewarding them with an audience with one of the
biggest thinkers in the world. For complete rules, please visit http://www.bass.com.
Jump In is published by Random House and is available in bookstores
nationally as well as online at all leading book sellers.
This promotion prize does not include the finalists' or winner's ideas
being produced by Mark Burnett or Mark Burnett Productions. Nor, does the
promotion provide the finalists or winner the opportunity to work for or with
Mark Burnett. Additionally, all rights, title and interest in the submitted
concept are conveyed by the entrant to Bass in consideration for the
opportunity to be considered for a prize. Bass is the sole sponsor of the
promotion. Neither Mark Burnett, nor any of his companies, employees,
representatives or agents shall have access to the ideas submitted to Bass,
except those submitted by the semi-finalists directly to Mr. Burnett after
executing Mr. Burnett's standard submission agreement and release.
About Reach for Greatness:
Bass' Reach for Greatness campaign, launched in the spring, says to the
Bass drinker, 'greatness is within reach.' The Bass drinker is one with
purpose, who strives to achieve in all facets of his life. Bass, with its
legendary taste and iconic status, is viewed by people as a great achievement
in brewing, and seeks to inspire its drinkers to reach for greatness
themselves.
About Mark Burnett:
Mark Burnett left his native England and came to the U.S. at age 22.
After finding work selling his T-shirts on Venice Beach and as a live-in
nanny, Burnett quickly found his calling in the U.S., creating his first
unscripted adventure series called Eco-Challenge, which led to the phenomenal
breakout reality TV franchise Survivor. His mega hit boardroom brainchild,
The Apprentice, was the top rated series of the 2003-04 season. The 14-time
Emmy-award nominee has run seven reality shows on four of the six major
networks, and is looking to 2004-05 to be his biggest year yet with the
February 21 launch of The Contender on NBC, the July 2005 series following the
aspirational search for the next lead singer of INXS on CBS, and his new
Martha Stewart syndicated series. Time Magazine has called Burnett one of the
most influential people in the world, Fortune has dubbed him "The Guy," and
Entertainment Weekly has named him in the top "Most Influential People in
Entertainment." "Jump In," a motivational and inspiration guide for those
'reaching for greatness' was released in January 2005.
Bass is the original English ale, top fermented using English malts,
aromatic hops and water rich in essential salts and minerals. The combination
of toffee and slightly burnt roast aroma with a lightly hoppy flavor help to
create Bass' legendary taste and appeal. Bass has been satisfying drinkers
since 1777 and is one of the top imported beers in the U.S.
Formed by the combination of Labatt USA and Beck's North America, InBev
USA distributes some of the world's leading premium beers, including
Beck's(TM), Stella Artois(TM), and Bass(TM). As "America's Premium Beer
Company," InBev USA offers a portfolio of over 20 international brands,
including Labatt Blue(TM) and Labatt Blue Light(TM), as well as Rolling
Rock(TM) and Rock Green Light(TM) from Latrobe Brewing Company. InBev USA is
also the #1 supplier of imported draught beer to bars and restaurants
throughout the country.
SOURCE Bass
Web Site: http://www.Bass.com
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