or


[01/25/05 - 12:00 AM]
Mark Burnett Says Jump In

[via press release from Bass]

Mark Burnett Says Jump In

- Bass Make Your Mark Promotion Encourages People to Reach for Greatness -

NORWALK, Conn., Jan. 25 -- Have a fresh spin on a reality TV show? Here's your chance to pitch it to the 'Hollywood Hitman' who pioneered the genre. Bass, has teamed up with Mark Burnett, creator of the mega hits The Survivor(TM)* and The Apprentice(TM)*, to inspire people to jump in and make their mark.

Through March 31, 2005, Bass' "Make Your Mark" promotion invites entrants to go to http://www.Bass.com to submit their idea for a reality TV show. Based on the originality, creative execution and entertainment value of the concepts submitted, Bass will select three finalists -- one of whom will be awarded a cash prize of $10,000. All three finalists win the opportunity to meet with Mark Burnett in person this summer and hear from the master what makes great reality TV.

"The Bass drinker is one who is always reaching for greatness, aspiring to achieve his personal, professional and life goals. Who better than Mark Burnett, who created the cultural phenomenon of reality unscripted drama and whose new motivational book is entitled, Jump In, Even if You do Not Know How to Swim, to exemplify the brand's personality?" said Victor Melendez, Director of Marketing-European Brands, InBev USA, importer of Bass. Burnett knows better than anyone that jumping into life with both feet first isn't always easy -- in his pursuit of success, he has taken countless chances and flirted with outrageous failure dozens of times. But in the long run, he notes, the rewards are so much greater for the risk.

Bass' "Make Your Mark" promotion provides an opportunity for big thinkers to reach for greatness, rewarding them with an audience with one of the biggest thinkers in the world. For complete rules, please visit http://www.bass.com.

Jump In is published by Random House and is available in bookstores nationally as well as online at all leading book sellers.

This promotion prize does not include the finalists' or winner's ideas being produced by Mark Burnett or Mark Burnett Productions. Nor, does the promotion provide the finalists or winner the opportunity to work for or with Mark Burnett. Additionally, all rights, title and interest in the submitted concept are conveyed by the entrant to Bass in consideration for the opportunity to be considered for a prize. Bass is the sole sponsor of the promotion. Neither Mark Burnett, nor any of his companies, employees, representatives or agents shall have access to the ideas submitted to Bass, except those submitted by the semi-finalists directly to Mr. Burnett after executing Mr. Burnett's standard submission agreement and release.

About Reach for Greatness:

Bass' Reach for Greatness campaign, launched in the spring, says to the Bass drinker, 'greatness is within reach.' The Bass drinker is one with purpose, who strives to achieve in all facets of his life. Bass, with its legendary taste and iconic status, is viewed by people as a great achievement in brewing, and seeks to inspire its drinkers to reach for greatness themselves.

About Mark Burnett:

Mark Burnett left his native England and came to the U.S. at age 22. After finding work selling his T-shirts on Venice Beach and as a live-in nanny, Burnett quickly found his calling in the U.S., creating his first unscripted adventure series called Eco-Challenge, which led to the phenomenal breakout reality TV franchise Survivor. His mega hit boardroom brainchild, The Apprentice, was the top rated series of the 2003-04 season. The 14-time Emmy-award nominee has run seven reality shows on four of the six major networks, and is looking to 2004-05 to be his biggest year yet with the February 21 launch of The Contender on NBC, the July 2005 series following the aspirational search for the next lead singer of INXS on CBS, and his new Martha Stewart syndicated series. Time Magazine has called Burnett one of the most influential people in the world, Fortune has dubbed him "The Guy," and Entertainment Weekly has named him in the top "Most Influential People in Entertainment." "Jump In," a motivational and inspiration guide for those 'reaching for greatness' was released in January 2005.

Bass is the original English ale, top fermented using English malts, aromatic hops and water rich in essential salts and minerals. The combination of toffee and slightly burnt roast aroma with a lightly hoppy flavor help to create Bass' legendary taste and appeal. Bass has been satisfying drinkers since 1777 and is one of the top imported beers in the U.S.

Formed by the combination of Labatt USA and Beck's North America, InBev USA distributes some of the world's leading premium beers, including Beck's(TM), Stella Artois(TM), and Bass(TM). As "America's Premium Beer Company," InBev USA offers a portfolio of over 20 international brands, including Labatt Blue(TM) and Labatt Blue Light(TM), as well as Rolling Rock(TM) and Rock Green Light(TM) from Latrobe Brewing Company. InBev USA is also the #1 supplier of imported draught beer to bars and restaurants throughout the country.

SOURCE Bass
Web Site: http://www.Bass.com





  [january 2005]  
S
M
T
W
T
F
S
      


· APPRENTICE, THE (NBC)
· CONTENDER, THE (VERSUS)
· MARTHA (HALLMARK)
· ROCK STAR (CBS)
· SURVIVOR (CBS)









[08/01/15 - 11:35 AM]
2015 PBS Arts Fall Festival Celebrates Fifth Anniversary Season
The 2015 PBS Arts Fall Festival returns October 9 at 9:00/8:00c, celebrating its fifth season, with eight new weekly programs.

[08/01/15 - 11:25 AM]
Disney's "Descendants" Waves Magic Ratings Wand for Disney Channel with 6.6 Million Total Viewers
Disney Channel spins the numbers for Friday, July 31.

[08/01/15 - 09:50 AM]
New Episodes of "Super Why!" Soar Onto PBS Kids Starting August 17
Developed for children ages 3-6, the series helps kids explore reading and the alphabet, word families, spelling, comprehension and vocabulary as they follow their favorite Storybrook Village characters on interactive adventures.

[08/01/15 - 09:49 AM]
PBS Kids Premieres All-New Movie, "Curious George 3: Back to the Jungle"
In this adventure-filled feature-length movie, Curious George takes a trip to space but crash-lands in the jungles of Africa, leading to an unforgettable journey with new animal friends.

[08/01/15 - 08:54 AM]
Friday's "Dateline" Hits Three-Week Highs in 18-49 and Total Viewers
NBC spins the numbers for Friday, July 31.

[08/01/15 - 08:45 AM]
Friday's Broadcast Ratings: "Dateline" Powers NBC to Demo Victory
The Peacock leads the night among adults 18-49 for the fifth consecutive week.

[07/31/15 - 04:01 PM]
Raven-Symone Returns to Disney Channel to Guest Star in a Special Episode of Hit Spy Comedy "K.C. Undercover," Monday, September 7
The special one hour episode featuring a tour de force of audacious physical comedy, imagination and unexpected disguises, premieres on said Monday.

[07/31/15 - 03:50 PM]
The CW Sets New Season Premiere Date for "Crazy Ex-Girlfriend" and "Jane the Virgin"
Both series will now roll out one week earlier, on Monday, October 12.

[07/31/15 - 03:33 PM]
AMC's Martial Arts Drama Series "Into the Badlands" to Premiere Sunday, November 15th at 10:00 P.M. ET/PT
The series premiere will coincide with AMC's newest movie event, "AMC FightFest," a two-week martial arts movie marathon beginning Monday, November 2 through Friday, November 13.

[07/31/15 - 03:32 PM]
AMC Confirms 15-Episode Order for Second Season of "Fear the Walking Dead"
As previously announced, the series will debut in the U.S. Sunday, August 23 at 9:00/8:00c with an extended 90-minute episode.

[07/31/15 - 03:31 PM]
AMC Places Straight-to-Series Order for "The West" (WT) from Executive Producers Robert Redford and Stephen David Entertainment
In addition, AMC announced today that "The Making of The Mob," also executive produced by Stephen David Entertainment.

[07/31/15 - 01:37 PM]
"Shadowhunters" Star Alberto Rosende to Participate in a Live Twitter Chat with Fans on Tuesday, August 4
Starting at 12:00pm PT/3:00pm ET, fans can tweet Alberto Rosende (@arosende) using #AskAlberto in their message.

[07/31/15 - 01:01 PM]
Starz Releases All New "Blunt Talk" Key Art and Trailer, First Look Photo of Lucy Lawless in "Ash vs Evil Dead," and "Survivor's Remorse" Trailer from TCA
"Blunt Talk" and "Survivor's Remorse" both kick off on Saturday, August 22 on the pay channel.

[07/31/15 - 11:58 AM]
BBC America Announces Two New Original Scripted Series and Original Scripted Development Slate
"Undercover", a gripping political thriller from acclaimed writer Peter Moffat starring Sophie Okonedo and Adrian Lester, and "Thirteen," a compelling contemporary mystery from rising star Marnie Dickens, are both on tap for 2016.

[07/31/15 - 11:20 AM]
Starz to Offer Subscribers Online and On-Demand Bingeing Opportunities for "Flesh and Bone" Limited Series and "Da Vinci's Demons" Final Season
All episodes will be available exclusively for subscribers, timed with their respective first episode premieres on October 24 and November 8.