or


[01/25/05 - 12:00 AM]
Mark Burnett Says Jump In

[via press release from Bass]

Mark Burnett Says Jump In

- Bass Make Your Mark Promotion Encourages People to Reach for Greatness -

NORWALK, Conn., Jan. 25 -- Have a fresh spin on a reality TV show? Here's your chance to pitch it to the 'Hollywood Hitman' who pioneered the genre. Bass, has teamed up with Mark Burnett, creator of the mega hits The Survivor(TM)* and The Apprentice(TM)*, to inspire people to jump in and make their mark.

Through March 31, 2005, Bass' "Make Your Mark" promotion invites entrants to go to http://www.Bass.com to submit their idea for a reality TV show. Based on the originality, creative execution and entertainment value of the concepts submitted, Bass will select three finalists -- one of whom will be awarded a cash prize of $10,000. All three finalists win the opportunity to meet with Mark Burnett in person this summer and hear from the master what makes great reality TV.

"The Bass drinker is one who is always reaching for greatness, aspiring to achieve his personal, professional and life goals. Who better than Mark Burnett, who created the cultural phenomenon of reality unscripted drama and whose new motivational book is entitled, Jump In, Even if You do Not Know How to Swim, to exemplify the brand's personality?" said Victor Melendez, Director of Marketing-European Brands, InBev USA, importer of Bass. Burnett knows better than anyone that jumping into life with both feet first isn't always easy -- in his pursuit of success, he has taken countless chances and flirted with outrageous failure dozens of times. But in the long run, he notes, the rewards are so much greater for the risk.

Bass' "Make Your Mark" promotion provides an opportunity for big thinkers to reach for greatness, rewarding them with an audience with one of the biggest thinkers in the world. For complete rules, please visit http://www.bass.com.

Jump In is published by Random House and is available in bookstores nationally as well as online at all leading book sellers.

This promotion prize does not include the finalists' or winner's ideas being produced by Mark Burnett or Mark Burnett Productions. Nor, does the promotion provide the finalists or winner the opportunity to work for or with Mark Burnett. Additionally, all rights, title and interest in the submitted concept are conveyed by the entrant to Bass in consideration for the opportunity to be considered for a prize. Bass is the sole sponsor of the promotion. Neither Mark Burnett, nor any of his companies, employees, representatives or agents shall have access to the ideas submitted to Bass, except those submitted by the semi-finalists directly to Mr. Burnett after executing Mr. Burnett's standard submission agreement and release.

About Reach for Greatness:

Bass' Reach for Greatness campaign, launched in the spring, says to the Bass drinker, 'greatness is within reach.' The Bass drinker is one with purpose, who strives to achieve in all facets of his life. Bass, with its legendary taste and iconic status, is viewed by people as a great achievement in brewing, and seeks to inspire its drinkers to reach for greatness themselves.

About Mark Burnett:

Mark Burnett left his native England and came to the U.S. at age 22. After finding work selling his T-shirts on Venice Beach and as a live-in nanny, Burnett quickly found his calling in the U.S., creating his first unscripted adventure series called Eco-Challenge, which led to the phenomenal breakout reality TV franchise Survivor. His mega hit boardroom brainchild, The Apprentice, was the top rated series of the 2003-04 season. The 14-time Emmy-award nominee has run seven reality shows on four of the six major networks, and is looking to 2004-05 to be his biggest year yet with the February 21 launch of The Contender on NBC, the July 2005 series following the aspirational search for the next lead singer of INXS on CBS, and his new Martha Stewart syndicated series. Time Magazine has called Burnett one of the most influential people in the world, Fortune has dubbed him "The Guy," and Entertainment Weekly has named him in the top "Most Influential People in Entertainment." "Jump In," a motivational and inspiration guide for those 'reaching for greatness' was released in January 2005.

Bass is the original English ale, top fermented using English malts, aromatic hops and water rich in essential salts and minerals. The combination of toffee and slightly burnt roast aroma with a lightly hoppy flavor help to create Bass' legendary taste and appeal. Bass has been satisfying drinkers since 1777 and is one of the top imported beers in the U.S.

Formed by the combination of Labatt USA and Beck's North America, InBev USA distributes some of the world's leading premium beers, including Beck's(TM), Stella Artois(TM), and Bass(TM). As "America's Premium Beer Company," InBev USA offers a portfolio of over 20 international brands, including Labatt Blue(TM) and Labatt Blue Light(TM), as well as Rolling Rock(TM) and Rock Green Light(TM) from Latrobe Brewing Company. InBev USA is also the #1 supplier of imported draught beer to bars and restaurants throughout the country.

SOURCE Bass
Web Site: http://www.Bass.com





  [january 2005]  
S
M
T
W
T
F
S
      


· APPRENTICE, THE (NBC)
· CONTENDER, THE (VERSUS)
· MARTHA (HALLMARK)
· ROCK STAR (CBS)
· SURVIVOR (CBS)











[01/30/15 - 03:44 PM]
Video: "Game of Thrones" - Season 5 Trailer
The show's 10-episode fifth season kicks off on Sunday, April 12 at 9:00/8:00c.

[01/30/15 - 02:01 PM]
Production Has Started in New Orleans on "Zoo," CBS's New Drama Series Based on James Patterson's Bestselling Novel
The series starring James Wolk, Kristen Connolly, Billy Burke, Nora Arnezeder and Nonso Anozie will premiere in summer 2015.

[01/30/15 - 01:30 PM]
HBO Greenlights Miniseries "Lewis and Clark," Starring Casey Affleck and Matthias Schoenaerts, With Production to Begin This Summer
Edward Norton, Brad Pitt, Dede Gardner, Tom Hanks and Gary Goetzman are among the executive producers.

[01/30/15 - 01:01 PM]
Airdate of March 25 Set for "Nashville: On the Record 2," One Hour Music Special Featuring Performances by the Cast and Special Superstar Guest Reba
Direct from Nashville's world famous Grand Ole Opry House, cast members of ABC's acclaimed primetime series "Nashville" will take the stage to perform songs from the show and provide candid interviews backstage.

[01/30/15 - 11:34 AM]
ABC Family Begins Production and Announces Cast of Two Comedy Pilots: "Kevin from Work" and "Tough Cookie"
Both pilots are single-camera and are shooting in Los Angeles.

[01/30/15 - 11:24 AM]
HGTV Delivers Highest Rated Wednesday Night in Its History with "Property Brothers" and "House Hunters"
HGTV spins the numbers for Wednesday, January 28.

[01/30/15 - 10:30 AM]
USA Network Announces Super Bowl Spot for "Dig"
The 15-second spot will feature clips from the international production, premiering Thursday, March 5 at 10:00/9:00c.

[01/30/15 - 09:18 AM]
Chart Topping Fall Out Boy and Charli XCX Will Get the Party Started for Super Bowl XLIX at "VH1 + Papa John's(R) Super Bowl Blitz: A Concert for the Troops"
Joining tonight's celebration is Super Bowl XLIX's esteemed National Anthem singer Idina Menzel.

[01/30/15 - 09:06 AM]
"Rosie O'Donnell: A Heartfelt Stand Up," A Unique Hybrid of Comedy, Confession and Life-Saving Information, Debuts Feb. 14, Exclusively on HBO
Taped at the Levity Live Comedy Club inside the Palisades Center Mall in West Nyack, NY, the special showcases O'Donnell's skills as a laugh-out-loud stand-up comedian, while incorporating a vital message literally near and dear to her heart.

[01/30/15 - 08:44 AM]
Series Finale of "Parenthood" Delivers Its Biggest Overall Audience Since December 11, 2012
NBC spins the numbers for Thursday, January 29.

[01/30/15 - 08:36 AM]
ABC Dominates the First Night of the February Sweep with the Return of TGIT, Scoring its Highest Adult 18-49 Rating Since Season-Premiere Thursday
ABC spins the numbers for Thursday, January 29.

[01/30/15 - 08:34 AM]
Thursday's Broadcast Ratings: ABC's Dramas Return with a Demo Victory
"Scandal" and "Grey's Anatomy" return up double-digits from their fall finales in adults 18-49.

[01/30/15 - 08:16 AM]
Stephen Fry Joins BBC America This February as Host of Comedy Quiz Show "QI" and the BAFTA Film Awards
The newcomer will launch with three back-to-back episodes on Thursday, February 19 at 8:00/7:00c.

[01/30/15 - 07:30 AM]
USA Network Takes Viewers Behind-the-Scenes of the Upcoming Event Series "Dig" in an Original Half-Hour "Making-of" Special on Monday, February 23
As previously announced, the series launches on Thursday, March 5 at 10:00/9:00c.

[01/30/15 - 07:05 AM]
Aziz Ansari Returns to Netflix with Brand New Stand-Up Comedy Special
The special will launch on Friday, March 6 at 12:01am PT in all territories where Netflix is available.