or


[01/25/05 - 12:00 AM]
Mark Burnett Says Jump In

[via press release from Bass]

Mark Burnett Says Jump In

- Bass Make Your Mark Promotion Encourages People to Reach for Greatness -

NORWALK, Conn., Jan. 25 -- Have a fresh spin on a reality TV show? Here's your chance to pitch it to the 'Hollywood Hitman' who pioneered the genre. Bass, has teamed up with Mark Burnett, creator of the mega hits The Survivor(TM)* and The Apprentice(TM)*, to inspire people to jump in and make their mark.

Through March 31, 2005, Bass' "Make Your Mark" promotion invites entrants to go to http://www.Bass.com to submit their idea for a reality TV show. Based on the originality, creative execution and entertainment value of the concepts submitted, Bass will select three finalists -- one of whom will be awarded a cash prize of $10,000. All three finalists win the opportunity to meet with Mark Burnett in person this summer and hear from the master what makes great reality TV.

"The Bass drinker is one who is always reaching for greatness, aspiring to achieve his personal, professional and life goals. Who better than Mark Burnett, who created the cultural phenomenon of reality unscripted drama and whose new motivational book is entitled, Jump In, Even if You do Not Know How to Swim, to exemplify the brand's personality?" said Victor Melendez, Director of Marketing-European Brands, InBev USA, importer of Bass. Burnett knows better than anyone that jumping into life with both feet first isn't always easy -- in his pursuit of success, he has taken countless chances and flirted with outrageous failure dozens of times. But in the long run, he notes, the rewards are so much greater for the risk.

Bass' "Make Your Mark" promotion provides an opportunity for big thinkers to reach for greatness, rewarding them with an audience with one of the biggest thinkers in the world. For complete rules, please visit http://www.bass.com.

Jump In is published by Random House and is available in bookstores nationally as well as online at all leading book sellers.

This promotion prize does not include the finalists' or winner's ideas being produced by Mark Burnett or Mark Burnett Productions. Nor, does the promotion provide the finalists or winner the opportunity to work for or with Mark Burnett. Additionally, all rights, title and interest in the submitted concept are conveyed by the entrant to Bass in consideration for the opportunity to be considered for a prize. Bass is the sole sponsor of the promotion. Neither Mark Burnett, nor any of his companies, employees, representatives or agents shall have access to the ideas submitted to Bass, except those submitted by the semi-finalists directly to Mr. Burnett after executing Mr. Burnett's standard submission agreement and release.

About Reach for Greatness:

Bass' Reach for Greatness campaign, launched in the spring, says to the Bass drinker, 'greatness is within reach.' The Bass drinker is one with purpose, who strives to achieve in all facets of his life. Bass, with its legendary taste and iconic status, is viewed by people as a great achievement in brewing, and seeks to inspire its drinkers to reach for greatness themselves.

About Mark Burnett:

Mark Burnett left his native England and came to the U.S. at age 22. After finding work selling his T-shirts on Venice Beach and as a live-in nanny, Burnett quickly found his calling in the U.S., creating his first unscripted adventure series called Eco-Challenge, which led to the phenomenal breakout reality TV franchise Survivor. His mega hit boardroom brainchild, The Apprentice, was the top rated series of the 2003-04 season. The 14-time Emmy-award nominee has run seven reality shows on four of the six major networks, and is looking to 2004-05 to be his biggest year yet with the February 21 launch of The Contender on NBC, the July 2005 series following the aspirational search for the next lead singer of INXS on CBS, and his new Martha Stewart syndicated series. Time Magazine has called Burnett one of the most influential people in the world, Fortune has dubbed him "The Guy," and Entertainment Weekly has named him in the top "Most Influential People in Entertainment." "Jump In," a motivational and inspiration guide for those 'reaching for greatness' was released in January 2005.

Bass is the original English ale, top fermented using English malts, aromatic hops and water rich in essential salts and minerals. The combination of toffee and slightly burnt roast aroma with a lightly hoppy flavor help to create Bass' legendary taste and appeal. Bass has been satisfying drinkers since 1777 and is one of the top imported beers in the U.S.

Formed by the combination of Labatt USA and Beck's North America, InBev USA distributes some of the world's leading premium beers, including Beck's(TM), Stella Artois(TM), and Bass(TM). As "America's Premium Beer Company," InBev USA offers a portfolio of over 20 international brands, including Labatt Blue(TM) and Labatt Blue Light(TM), as well as Rolling Rock(TM) and Rock Green Light(TM) from Latrobe Brewing Company. InBev USA is also the #1 supplier of imported draught beer to bars and restaurants throughout the country.

SOURCE Bass
Web Site: http://www.Bass.com





  [january 2005]  
S
M
T
W
T
F
S
      


· APPRENTICE, THE (NBC)
· CONTENDER, THE (VERSUS)
· MARTHA (HALLMARK)
· ROCK STAR (CBS)
· SURVIVOR (CBS)











[03/27/15 - 10:27 AM]
Video: Starz Releases First Look Live Action Teaser of Original Series "Blunt Talk"
The series will premiere on Starz in the summer of 2015.

[03/27/15 - 10:16 AM]
NBC Goes on 8 "First Dates" as Network Orders Popular U.K. Format to Series
The observational documentary series, from executive producer Ellen DeGeneres and Shed Media, takes a peek at what happens when a couple meets for the first time and love may be in the air.

[03/27/15 - 10:15 AM]
Showtime(R) Offers a Sneak Preview of New Comedy Series "HAPPYish" After the Season Finale of "Shameless" on Sunday, April 5
The newcomer will then formally launch on Sunday, April 26 at 9:30/8:30c.

[03/27/15 - 08:49 AM]
"The Blacklist" Builds by 60% on Its 18-49 Lead-In Versus Round Three of the NCAA Basketball Tournament
NBC spins the numbers for Thursday, March 26.

[03/27/15 - 08:43 AM]
Live + 3: ABC's "Secrets and Lies" Scores a New Series High in Adults 18-49
ABC further spins the numbers for Sunday, March 22.

[03/27/15 - 08:32 AM]
Thursday's Broadcast Ratings: NCAA Enters Week Two on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[03/27/15 - 08:08 AM]
2015 NCAA Tournament Delivers Record-Setting Numbers for Sweet 16 Thursday and Tournament Coverage-to-Date
CBS spins the numbers for Thursday, March 26.

[03/27/15 - 07:00 AM]
Don Mischer Productions to Produce "67th Primetime Emmy(R) Awards" Airing Sunday, September 20, Live on FOX
"It's been a great year in television," said Don Mischer. "Celebrating the best of the season is a thrill for us, and having the talented and hilarious Andy Samberg on board as host will make for a can't-miss celebration."

[03/27/15 - 05:00 AM]
"Fancy Nancy," The New York Times Bestselling Series, Optioned for Original Animated TV Movie and Series, Slated for Premiere in 2017 on Disney Junior
In addition, HarperCollins and Disney Publishing will collaborate on book editions based on the television series.

[03/26/15 - 02:04 PM]
Nickelodeon's 28th Annual Kids' Choice Awards to Simulcast Across Nickelodeon, TeenNick, Nicktoons and TV Land, Live Stream on Nick.com and Nick App Saturday, March 28, at 8:00 P.M. (ET/PT)
The night begins with a super-sized episode of "The Thundermans" at 7:00 p.m. (ET/PT) and ends with an exclusive first-look of the all-new animated series "Harvey Beaks" immediately following the slime ceremony at 9:30 p.m. (ET/PT).

[03/26/15 - 01:03 PM]
"Living with Lincoln," The Story of One Family's Efforts to Save the Photographs of Abraham Lincoln Over the Course of Five Generations, Debuts April 13 on HBO
The film explores his family's physical and emotional connection to the president, revealing a personal side of the immortal leader through a modern-day journey of discovery, obsession, depression and despair.

[03/26/15 - 01:00 PM]
Saoirse Ronan and Cynthia Nixon Star in "Stockholm, Pennsylvania" Premiering May 2 on Lifetime(R)
The original movie centers on a young woman, kidnapped as a child, who struggles to readjust to life after being returned home.

[03/26/15 - 12:27 PM]
William Petersen Returns to Television in WGN America's Critically Acclaimed Series "Manhattan," Produced by Lionsgate, Skydance and Tribune Studios
Production will begin on its second season in New Mexico in April for a 2015 debut on WGN America.

[03/26/15 - 12:18 PM]
"Halt and Catch Fire" Dials Up Season Two on Sunday, May 31 at 10:00 P.M. ET/PT
Viewers will also be able to catch up on season one on Netflix beginning Wednesday, April 8.

[03/26/15 - 12:13 PM]
Nickelodeon and Paramount Television Set the Stage with the Cast of "School of Rock"
The series is scheduled to air fall 2015 and is currently in production at Paramount Studios in Los Angeles.