or


[02/16/05 - 12:00 AM]
Tbs, InC. to Separate Nielsen Reporting for Cartoon Network and Adult Swim

[via press release from Cartoon Network]

TBS, Inc. to Separate Nielsen Reporting for Cartoon Network and Adult Swim

Separate Nielsen Media Research Listings to Launch March 28

Recognizing two distinct audiences for its diverse animated entertainment offerings, Turner Broadcasting System, Inc. (TBS, Inc.) has asked Nielsen Media Research to separate all ratings information for its popular late-night franchise Adult Swim from Cartoon Network�s overall reports, it was announced today by Mark Lazarus, president, Turner Entertainment Group. As of March 28, Adult Swim (to run Monday-Thursday, Saturday & Sunday, 11 p.m.-6 a.m.) will be listed as an individual ad-supported basic cable television network alongside Cartoon Network, each receiving separate, official Nielsen ratings and delivery performance reports covering key audience demographics. Both services will continue to be programmed and marketed independently to appeal to their primary target viewers�Cartoon Network to kids 6-11, 2-11 and tweens 9-14; Adult Swim to young adults 18-34 and 18-24.

�I think it�s fair to say that Adult Swim has been one of television�s most significant success stories over the past several years,� said Lazarus. �What started as a three-hour, two-nights-per-week experiment in September 2001 has turned into nothing less than a cultural phenomenon six nights per week among a tough-to-reach young adult audience. But not all advertisers are fully aware of Adult Swim�s individual growth and impact while diluted among Cartoon Network�s overall total day performance. This transition to separate Nielsen measurement will spotlight Adult Swim�s remarkable achievements and opportunities for all current and potential business partners. Equally important, it also strengthens Cartoon Network�s position as a leading television supplier and marketer of kids programming and branded online and off-channel entertainment during daytime and prime time hours.�

Adult Swim will immediately occupy a place among television�s elite networks in delivering targeted young demographics. Based on its total day 2004-05 season performance through January, Adult Swim would rank #1 among adults 18-34, viewers 12-34, viewers 12-24, males 12-34 and males 12-24. Adult Swim would also rank #2 in basic cable among men 18-34, trailing only ESPN. Additionally, with Adult Swim no longer contributing to the overall network average, Cartoon Network�s kids total day delivery of kids 6-11 would increase by 19 percent, kids 2-11 by 18 percent and tweens 9-14 by 9 percent. This places Cartoon Network more firmly ahead of The Disney Channel in kids and #2 behind Nickelodeon in delivery of tweens 9-14. Cartoon Network would also rank #3 among all basic cable networks in delivery of viewers ages 2+.

�As these more clearly defined ratings prove, 2004 stands as a watershed year for both Adult Swim and Cartoon Network,� said Jack Wakshlag, chief research officer for TBS, Inc. �Both achieved best-ever annual results in their respective histories. But blending Adult Swim�s deliveries with those of Cartoon Network created an audience profile that matched neither Cartoon Network nor Adult Swim. By creating two separate entities, each service can preserve its unique brand essence and make it easier for advertisers to plan and buy these networks, particularly in a one television world where Adult Swim often out-delivers its broadcast competition.�

In 2004, Adult Swim ranked #1 across the board in delivery of young adult demos vs. every ad-supported basic cable network. The franchise also regularly out-delivered many broadcast late-night talk shows including The Tonight Show with Jay Leno, Late Show with David Letterman, Jimmy Kimmel Live and Late Night with Conan O�Brien in teens and many young adult demos.

Adult Swim is Turner Broadcasting�s highly successful block of animated programming aimed at young adults. It airs six nights a week (Saturday-Thursday), from 11 p.m.-2 a.m. (ET, PT) with a replay from 2-5 a.m. (ET, PT). Programming includes a mix of quirky original series, popular comedy acquisitions and action/anim� series.

Cartoon Network, currently seen in 87.3 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s 24-hour, ad-supported cable service offering the best in animated entertainment. Drawing from the world�s largest cartoon library, Cartoon Network showcases unique original ventures such as Foster�s Home for Imaginary Friends, Codename: Kids Next Door, Teen Titans, The Grim Adventures of Billy & Mandy, The Powerpuff Girls, Samurai Jack, Ed, Edd n Eddy and other Cartoon Cartoons. Cartoon Network also features Adult Swim, its signature late- night block of animation for grown-ups. Since its launch in 1992, Cartoon Network has remained one of ad-supported cable�s highest-rated networks. Cartoon Network�s Web site is located at www.CartoonNetwork.com.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.





  [february 2005]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/18/17 - 04:46 PM]
CBS Renews Summer Thriller "Salvation" for Season Two
The series stars Santiago Cabrera, Jennifer Finnigan, Charlie Rowe, Jacqueline Byers, Rachel Drance and Ian Anthony Dale.

[10/18/17 - 02:00 PM]
"Springfield of Dreams: The Legend of Homer Simpson" Airs Sunday, October 22, on FOX
The one-hour special celebrates the legendary episode "Homer at the Bat," in addition to Homer Simpson's induction into The National Baseball Hall of Fame earlier this year.

[10/18/17 - 12:19 PM]
Nat Geo WILD's "Savage Kingdom: Uprising" Continues to Push the Boundaries of Wildlife Storytelling
Emmy-nominated actor Charles Dance returns to narrate Savage Kingdom: Uprising, a rare look at warring animal clans battling for survival in a remote region of Africa that is drying up after years of flood-soaked abundance.

[10/18/17 - 11:57 AM]
Video: Josie and the Pussycats Make a Fur-ocious Return to Season Two of "Riverdale" with a New Rendition of "Milkshake" by Kelis
As the gang gathers for "Retro Night," the Pussycats perform a rendition of the song "Milkshake" by Kelis while a packed crowd looks on.

[10/18/17 - 11:44 AM]
Lifetime and NeueHouse Madison Square Women's Forum Partner on Luminaries Screening and Conversation Series
The "Luminaries" screening series will be made available to NeueHouse members, followed by a moderated conversation featuring some of the film's stars and creative teams.

[10/18/17 - 11:01 AM]
OWN: Oprah Winfrey Network to Air "Queen Sugar" Finale After-Show Special Hosted by Oprah Winfrey Wednesday, November 15
Hosted by Oprah Winfrey, who is also an executive producer on the popular drama, the after-show special will feature exclusive interviews with DuVernay, the ensemble cast and an audience of fans.

[10/18/17 - 10:50 AM]
Velocity Partners with The National Compassion Fund Las Vegas to Support Las Vegas Victims at Velocity's "Barrett-Jackson Live"
Throughout the 21 hours of live coverage, Velocity will offer a Text-To-Donate initiative inviting viewers to text VEGAS to 707070 to support The National Compassion Fund Las Vegas.

[10/18/17 - 10:30 AM]
Tony Award Winner Jane Krakowski and Emmy Award Nominee Chris Diamantopoulos Join Cast of FOX's Live Musical Event, "A Christmas Story Live!," Airing Sunday, December 17, on FOX
Krakowski will play "Miss Shields," the teacher of nine-year-old "Ralphie Parker"; and Diamantopoulos will portray "Ralphie's" dad.

[10/18/17 - 10:21 AM]
Showtime(R) to Premiere New Drama Series "The Chi" on Sunday, January 7 at 10 PM ET/PT
The series explores the humanity behind the headlines sensationalizing the South Side of Chicago.

[10/18/17 - 10:03 AM]
Alicia Keys Makes Her Triumphant Return as 15-Time Grammy Award Winner Reclaims a Red Chair on Season 14 of "The Voice"
Keys will be joined by Adam Levine, Blake Shelton and Kelly Clarkson, who will be making her coaching debut on "The Voice."

[10/18/17 - 09:38 AM]
E!'s Long-Running Comedy Franchise "Fashion Police" Hands Out Its Last Violation as Series Finale Special Airs Monday, November 27 at 8:00PM ET/PT
Over the past 20 years, the show has welcomed some of the most notable celebrities from the worlds of fashion, entertainment and sports.

[10/18/17 - 09:32 AM]
Video: Andy Samberg, Judy Greer and More Join "Lady Dynamite" - See the All-New Trailer for Season 2!
This season finds our precious Maria embarking on her greatest adventure ever - love.

[10/18/17 - 08:45 AM]
Freeform Commits to "Alone Together," Greenlights Second Season Ahead of January 10 Series Premiere
"'Alone Together' is easily the best show ever made," said The Lonely Island's Andy Samberg, Akiva Schaffer and Jorma Taccone. "If you don't watch it, you're a fool. There are 4 million shows on TV, but this is the only one worth watching."

[10/18/17 - 08:13 AM]
First Performers Announced for "The 51st Annual CMA Awards," Airing Wednesday, November 8, on the ABC Television Network
Fans will enjoy special performances by CMA Awards nominees Garth Brooks, Brothers Osborne, Luke Bryan, Eric Church, Miranda Lambert, Little Big Town, Old Dominion, Jon Pardi, Chris Stapleton, Thomas Rhett and Underwood.

[10/18/17 - 08:11 AM]
Tuesday's Broadcast Ratings: "This Is Us" Keeps NBC on Top
The Peacock's top drama is up year-to-year among adults 18-49.