[02/16/05 - 12:00 AM]
Tbs, InC. to Separate Nielsen Reporting for Cartoon Network and Adult Swim

[via press release from Cartoon Network]

TBS, Inc. to Separate Nielsen Reporting for Cartoon Network and Adult Swim

Separate Nielsen Media Research Listings to Launch March 28

Recognizing two distinct audiences for its diverse animated entertainment offerings, Turner Broadcasting System, Inc. (TBS, Inc.) has asked Nielsen Media Research to separate all ratings information for its popular late-night franchise Adult Swim from Cartoon Network�s overall reports, it was announced today by Mark Lazarus, president, Turner Entertainment Group. As of March 28, Adult Swim (to run Monday-Thursday, Saturday & Sunday, 11 p.m.-6 a.m.) will be listed as an individual ad-supported basic cable television network alongside Cartoon Network, each receiving separate, official Nielsen ratings and delivery performance reports covering key audience demographics. Both services will continue to be programmed and marketed independently to appeal to their primary target viewers�Cartoon Network to kids 6-11, 2-11 and tweens 9-14; Adult Swim to young adults 18-34 and 18-24.

�I think it�s fair to say that Adult Swim has been one of television�s most significant success stories over the past several years,� said Lazarus. �What started as a three-hour, two-nights-per-week experiment in September 2001 has turned into nothing less than a cultural phenomenon six nights per week among a tough-to-reach young adult audience. But not all advertisers are fully aware of Adult Swim�s individual growth and impact while diluted among Cartoon Network�s overall total day performance. This transition to separate Nielsen measurement will spotlight Adult Swim�s remarkable achievements and opportunities for all current and potential business partners. Equally important, it also strengthens Cartoon Network�s position as a leading television supplier and marketer of kids programming and branded online and off-channel entertainment during daytime and prime time hours.�

Adult Swim will immediately occupy a place among television�s elite networks in delivering targeted young demographics. Based on its total day 2004-05 season performance through January, Adult Swim would rank #1 among adults 18-34, viewers 12-34, viewers 12-24, males 12-34 and males 12-24. Adult Swim would also rank #2 in basic cable among men 18-34, trailing only ESPN. Additionally, with Adult Swim no longer contributing to the overall network average, Cartoon Network�s kids total day delivery of kids 6-11 would increase by 19 percent, kids 2-11 by 18 percent and tweens 9-14 by 9 percent. This places Cartoon Network more firmly ahead of The Disney Channel in kids and #2 behind Nickelodeon in delivery of tweens 9-14. Cartoon Network would also rank #3 among all basic cable networks in delivery of viewers ages 2+.

�As these more clearly defined ratings prove, 2004 stands as a watershed year for both Adult Swim and Cartoon Network,� said Jack Wakshlag, chief research officer for TBS, Inc. �Both achieved best-ever annual results in their respective histories. But blending Adult Swim�s deliveries with those of Cartoon Network created an audience profile that matched neither Cartoon Network nor Adult Swim. By creating two separate entities, each service can preserve its unique brand essence and make it easier for advertisers to plan and buy these networks, particularly in a one television world where Adult Swim often out-delivers its broadcast competition.�

In 2004, Adult Swim ranked #1 across the board in delivery of young adult demos vs. every ad-supported basic cable network. The franchise also regularly out-delivered many broadcast late-night talk shows including The Tonight Show with Jay Leno, Late Show with David Letterman, Jimmy Kimmel Live and Late Night with Conan O�Brien in teens and many young adult demos.

Adult Swim is Turner Broadcasting�s highly successful block of animated programming aimed at young adults. It airs six nights a week (Saturday-Thursday), from 11 p.m.-2 a.m. (ET, PT) with a replay from 2-5 a.m. (ET, PT). Programming includes a mix of quirky original series, popular comedy acquisitions and action/anim� series.

Cartoon Network, currently seen in 87.3 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s 24-hour, ad-supported cable service offering the best in animated entertainment. Drawing from the world�s largest cartoon library, Cartoon Network showcases unique original ventures such as Foster�s Home for Imaginary Friends, Codename: Kids Next Door, Teen Titans, The Grim Adventures of Billy & Mandy, The Powerpuff Girls, Samurai Jack, Ed, Edd n Eddy and other Cartoon Cartoons. Cartoon Network also features Adult Swim, its signature late- night block of animation for grown-ups. Since its launch in 1992, Cartoon Network has remained one of ad-supported cable�s highest-rated networks. Cartoon Network�s Web site is located at www.CartoonNetwork.com.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

  [february 2005]  

(series past and present)
(series in development)
(tv movies and mini-series)

[10/26/16 - 12:45 PM]
New Comedy "The Mick," Starring Kaitlin Olson, to Premiere Sunday, January 1, After NFL Doubleheader, on FOX
The series will then regularly air Tuesday nights following "New Girl."

[10/26/16 - 11:42 AM]
Samantha Bee Interviews Her First Male President, Barack Obama
Said installment of "Full Frontal with Samantha Bee" airs Monday, October 31 at 10:30/9:30c on TBS.

[10/26/16 - 11:00 AM]
Starz Adds Michael Nyqvist, Nazanin Boniadi, Nicholas Pinnock and Sara Serraiocco to Spy Thriller "Counterpart"
The espionage thriller with a metaphysical twist also stars Oscar(R) winner J.K. Simmons, Olivia Williams and Harry Lloyd.

[10/26/16 - 10:32 AM]
Weinstein Television's Epic Scripted Event Series "Waco," Lands on Spike TV
Previously announced in August, the six-part event series is based on the harrowing true story of the 1993 FBI siege of a religious sect in Waco, Texas that resulted in the deadly shoot out and fire.

[10/26/16 - 10:32 AM]
"Broad City" Original Series Soundtrack Available Friday, October 28 via Milan Records in Association with Comedy Central Records
The album artwork and packaging is designed by artist Mike Perry, who is also the creator of the animated show opener for "Broad City," and features an insert with spliff-rolling instructions.

[10/26/16 - 10:23 AM]
The CW Gets Into the Spirit with Its Schedule of Upcoming Holiday Specials
New this holiday season, The CW will broadcast an original holiday special, "Terry Crews Saves Christmas," for five hour-long episodes across four consecutive nights, starting Tuesday, December 20.

[10/26/16 - 10:09 AM]
WGN America's Hit Supernatural Thriller "Salem" Returns Halloween Week Wednesday, November 2 at 9:00 PM ET/PT
In advance of the premiere, the network released a riveting new trailer featuring a gruesome twist on "Cats Cradle."

[10/26/16 - 09:26 AM]
Tuesday's Broadcast Ratings: World Series Opens on Top for FOX
The network's coverage is up more than 17% among adults 18-49 from last year.

[10/26/16 - 09:01 AM]
Disney Begins Production on New "Muppet Babies" Series, Slated to Debut in Early 2018
Geared towards kids 4-7, each episode will feature two 11-minute stories that follow the Muppet Babies on various adventures as they let their imaginations take them to the farthest corners of the universe.

[10/26/16 - 09:00 AM]
Esquire Network Teams Up with Nick Offerman and the Movember Foundation to Throw a "'Stache Bash" to Raise Awareness of Men's Health
Take a look at Nick chatting about moustaches and tune in to the marathon to see the best of the beards and flavor savers.

[10/26/16 - 08:56 AM]
Travel Channel Says Week of December 25 Is the Perfect Time for a "Chill-cation"
Travel Channel's favorite experts and explorers - Josh Gates, Jack Maxwell, Anthony Melchiorri, Don Wildman, Andrew Zimmern and Zak Bagans - will lead ultimate chilly escapes with ice-themed episodes of the network's most popular series.

[10/26/16 - 08:32 AM]
ABC Brings You "Home for the Holidays" with Series and Specials from Thanksgiving Through the New Year
Highlights include new seasons of "The Great Christmas Light Fight" and the re-monikered "The Great American Baking Show."

[10/26/16 - 08:16 AM]
Cubs vs. Indians Delivers Best Metered Market Rating for Game 1 of the World Series Since 2009
FOX Sports spins the numbers for Tuesday, October 25.

[10/26/16 - 07:47 AM]
2016 MTV EMAS Embraces Fans-First Innovation
The 2016 MTV EMAs are the first-ever awards show to launch a Facebook Messenger interactive bot to give fans an exclusive way to engage with the live show.

[10/26/16 - 07:02 AM]
National Geographic Goes "Further" - Company Announces Global Rebrand Extending Across Entire Organization
The rebrand will coincide with the global event series premiere of "Mars," the epic story of mankind's thrilling quest to colonize Mars, from executive producers Brian Grazer and Ron Howard, on Monday, November 14.