[02/17/05 - 12:00 AM]
The WB Network Launches First-Ever 'One Tree Hill Concert Tour'

[via press release from The WB]

The WB Network Launches First-Ever ��One Tree Hill� Concert Tour� A 23-city Tour Presented by mark - the Makeup You Can Buy and Sell

Burbank, CA February 17, 2005

Unique Tour Is An Extension Of The Show's Storyline

Bethany Joy Lenz, Star of The WB's �One Tree Hill,� To Share the Stage with Michelle Branch, Gavin DeGraw and Tyler Hilton

Reality meets scripted television for The WB Network. Starting on Monday, February 28, Bethany Joy Lenz, one of the stars of The WB's hit drama ONE TREE HILL, will join top musical acts, Michelle Branch and The Wreckers, Gavin DeGraw and Tyler Hilton, on the 23-city "'One Tree Hill' Concert Tour" presented by mark � the makeup you can buy and sell.

This 23-city tour will also include performances from The Wreckers, the innovative duet comprised of Grammy Award-winning singer/songwriter Michelle Branch and her longtime friend and fellow musician Jessica Harp. Branch, who has garnered four Top 10 hits and sold over 4 million records, and Harp contributed �The Good Kind� to the CD �Music From The WB Television Series �One Tree Hill.�� The Wreckers also performed the song on the episode that aired February 8th. The Wreckers� debut album will be released this June. Select cities will also feature Gavin DeGraw, who wrote and performed the show's theme song, �I Don't Want To Be,� the #1 hit single from his platinum debut album, �Chariot.�

Additionally, the tour will feature singer/songwriter Tyler Hilton, whose debut Maverick Records release titled �The Tracks of ...� contains such key tracks as �When It Comes� and �Glad.� Hilton, who also has a recurring role as Chris Keller on ONE TREE HILL, will portray a young Elvis Presley in �Walk The Line,� the upcoming film biography of Johnny Cash, starring Joaquin Phoenix and Reese Witherspoon.

The WB's hit drama ONE TREE HILL airs Tuesdays at 9:00-10:00 p.m. ET on The WB, where Bethany Joy Lenz plays the character Haley. In the current storyline on the show, Haley left her husband Nathan (James Lafferty) to join Chris Keller (Tyler Hilton) and The Wreckers on a concert tour that mirrors the one in real life. The plot turn proved fortuitous, as Lenz is also a musician.

The �&dlsquo;One Tree Hill� Concert Tour� will be presented by mark � the makeup you can buy and sell, and is a beauty business from Avon Product Inc (NYSE: AVP). Launched in August 2003, mark was named in celebration of young women making their �mark� in the world today, and is the makeup you can buy and sell. mark consists of over 360 diverse, first-to-market and exclusive products including cosmetics, skincare, fragrance, accessories, jewelry and handbags. The meet mark magalog is distributed to 7 million young women each month, making it the largest print vehicle for young women in the U.S. today. In 2004, mark expects to generate net sales of $35 � $40 million.

mark will be the exclusive sponsor of the ��One Tree Hill� Concert Tour,� providing over 50,000 magalogs to be distributed throughout the tour, in-arena signage in each city and joint co-branded National advertising campaign for television, print and radio with the WB to support the tour.

¿We see this opportunity as an integral facet of our 360-degree lifestyle marketing approach for the growth of themark Brand,� said Douglas Zarkin, Director of Consumer Marketing and Creative Services for mark �It is exciting to partner with proven world class partners like The WB and Maverick Records.�

"Being able to parallel the lives of the characters with this tour will be a great bonus for the fans who have made ONE TREE HILL one of the fastest-growing shows on television this season," said ONE TREE HILL Executive Producer Joe Davola. �Music is such an integral part of this show that this is truly the best of both worlds. I'm glad we can bring Tree Hill to everybody's hometown this year.�

Said Alison Tarrant, Vice President Integrated Sales and Marketing for The WB, �We were thrilled to bring this unique opportunity to the advertising community. Not only is the mark brand gaining the broad awareness from being featured as the Tour sponsor in the storyline, they also have access to the thousands of ONE TREE HILL fans attending the concerts across the country.�

All artists have appeared on ONE TREE HILL and are featured on the recent Maverick Records release �Music From The WB Television Series �One Tree Hill,�� a collection of fourteen songs heard on the acclaimed series. ONE TREE HILL is from executive producer and show creator Mark Schwahn, executive producers Mike Tollin, Brian Robbins, Joe Davola and Mark Perry for Tollin/Robbins Productions and Warner Bros. Television Production Inc.

About mark mark is the makeup you can buy and sell, and was created in celebration of young women making their �mark� in the world today. mark is providing millions of women with an opportunity to buy and sell makeup they love - and ultimately, to become the CEO of their own beauty business. mark is sold exclusively through mark Representatives, the mark website, www.meetmarkcom, and over 480,000 active Avon Representatives today. Consumers can also call 1-800---meetmark for further information.

The 2005 One Tree Hill Tour itinerary is as follows:
2/28 Vancouver, BC Vogue Theater *
3/1 Seattle, WA; Moore Theater *
3/2 Portland, OR Roseland *
3/4 Salt Lake City, UT Kingsbury Hall
3/5 Denver, CO Paramount Theater *
3/7 Sacramento, CA The Empire
3/8 San Francisco, CA The Warfield *
3/9 Los Angeles, CA The Wiltern *
3/11 Las Vegas, NV House Of Blues *
3/12 Phoenix, AZ The Venue Of Scottsdale
3/14 Lawrence, KS Liberty Hall
3/15 Dallas, TX Gypsy Ballroom
3/16 Houston, TX Numbers
3/19 New Orleans, LA House of Blues
3/20 Atlanta, GA Variety
3/21 Nashville Rocketown
3/23 New York, NY Irving Plaza
3/25 Boston, MA Avalon Ballroom
3/26 Philadelphia, PA Theatre of Living Arts
3/28 Washington D.C. 930 Club
3/29 Detroit, MI Royal Oak Theatre
3/30 Chicago, IL House of Blues
3/31 Minneapolis, MN Quest Theatre

*Gavin DeGraw to appear on these dates.

  [february 2005]  


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