[03/03/05 - 12:00 AM]
Sci Fi Friday' Sets Winning Pace

[via press release from Sci Fi]



NEW YORK, NY--March 1, 2005--This month, SCI FI Channel delivered a 1.1 primetime rating?the Channel's best February ever. Original broadcasts of the unstoppable 'SCI FI Friday' - the Channel's trio of hit original series, the critically-acclaimed 'Battlestar Galactica', 'Stargate Atlantis' and 'Stargate SG-1' - led the Channel to the #1 spot in primetime (Friday, 8P-11P) ratings and delivery for the key demos: P25-54, P18-49, M18-34.

Up 10% in ratings and 11% in viewership over February 2004, SCI FI's prime delivered 1.3 million viewers (P2+) and saw double-digit growth in the highly competitive P18-49 (+29%) and P25-54 (+22%) demos. Further evidence of SCI FI's increasingly solid original programming slate, February is the Channel's best month in P18-49 since March 2003. In addition:

--SCI FI ranked Top 5 among all basic cable networks in ratings and delivery for M25-54 (#2 ratings, #2 delivery) and P25-54 (#4 ratings, # 5 delivery), and Top 10 in the following key demos: P18-49 (#5 ratings, #6 delivery), M18-49 (#5 ratings, #6 delivery), F25-54 (#7 ratings, #7 delivery), F18-49 (#10 ratings, #9 delivery) and M18-34 (#10 ratings, #10 delivery).

--SCI FI delivered 1.8 million P25-54s in February's Friday prime, more than broadcast networks the WB (1.6 million) and UPN (1 million). The Channel also averaged 1.2 million M25-54 for Friday prime, 10% more than Fox (1.1 million) and more than the WB (581,000) and UPN (527,000) combined.

--Faced with intense competition from the broadcast network's sweeps period (the Academy Awards, Super Bowl, etc.) - SCI FI produced some of the strongest programming successes in the Channel's history. Each of the 'SCI FI Friday' original series averaged at least a 2.0 HH rating and well over 2 million viewers (P2+): 'Battlestar Galactica' - 2.4 HH rating, 2.9 million P2+; 'Stargate Atlantis' - 2.2 HH rating, 2.7 million P2+; 'Stargate SG-1' - 2.0 HH rating, 2.4 million P2+.

--SCI FI Channel Original Movie 'Alien Siege' brought in nearly 2 million viewers (P2+) for its February 26 premiere. 'Alien Siege' is the highest-rated February movie to air on the Channel in five years.

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com) and magazine. Launched in 1992, and currently in 84 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.

  [march 2005]  


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