ABC TELEVISION NETWORK PROVIDES PRIMETIME, DAYTIME AND LATE-NIGHT VIDEO CONTENT FOR GoTV NETWORKS MOBILE TELEVISION OFFERING
Short Video Content from Such Hit ABC Shows "Desperate Housewives," "Lost," "Alias" and "Extreme Makeover: Home Edition" to Be Available on Your Mobile Phone
The ABC Television Network and GoTV Networks, the nation's leading provider of on-demand mobile television, announced today an agreement to add ABC Television short video content to GoTV Networks' on-demand entertainment offering for the mobile phone. The addition will be across all major carriers, including Sprint, Nextel and AT&T/Cingular.
Through the arrangement, GoTV Networks will offer short video clip content from ABC's Primetime, Daytime and Late-Night programming, including the No. 1 new show of the year, "Desperate Housewives." Content such as show recaps, sneak peeks and talent interviews can be expected from "Desperate Housewives" and other ABC hit shows like "Lost" and "Alias." Extended short content, contestant application tapes, commentary by makeover specialists may also be available from ABC reality shows "Extreme Makeover" and "Extreme Makeover: Home Edition." "America's Funniest Home Videos" will entertain with an ongoing supply of home video clips. A daily "Soap 411" recap and teaser will be available for ABC Daytime soaps "One Life to Live," "All My Children" and "General Hospital." Late-Night's Jimmy Kimmel will deliver comedy bits from previous shows, and throughout the year video clips from ABC premiere events will also be available.
"GoTV Networks has emerged as a leader in providing video content on mobile devices," said Bruce Gersh, senior vice president, ABC Business Development. "We're excited to be able to place video content from television's most popular shows directly into the hands of mobile phone users, enabling ABC to entertain them whenever and wherever."
"GoTV Networks is thrilled to add ABC Television content to its mobile programming," said David Bluhm, CEO of GoTV Networks. "ABC provides high-quality entertainment that's proven addictive to its audience. We are proud to provide a new-generation environment in which the mobile phone user can call up an episode recap of 'Desperate Housewives,' a teaser of an upcoming episode of 'Lost,' or an emotional audition tape from 'Extreme Makeover: Home Edition' - all from the palm of their hand. ABC is an incredibly forward-thinking partner in its approach to mobile video."
Other show categories from GoTV Networks include sports, with real-time scores, stats and standings; weather updated for 300 cities on the hour; music news and videos; daily horoscopes; comedy; Spanish-language news and entertainment, plus movie reviews. GoTV Networks adds fresh, new content daily. All of GoTV Networks' news and entertainment programming is available on-demand, allowing subscribers to personalize their content viewing specific to type, time and place.
GoTV (www.gotvnetworks.com) delivers instant, on-demand television programming direct to the mobile phone handset or wireless device, providing news, sports, music, entertainment and other essential content customized specifically for the mobile user. GoTV's staff of Emmy Award-winning producers and writers work with the company's best-of-breed media partners, including ABC News, Fox Sports, The Weather Channel, Variety and others to create constantly updated programming optimized for both low-bandwidth and 3G handsets. GoTV's custom applications are available on Sprint, AT&T/Cingular and Nextel wireless networks. GoTV was developed by GoTV Networks (formerly VStar), a technology and content conversion company headquartered in Sherman Oaks, CA.
About ABC Television Network:
The ABC Television Network serves 225 affiliated television stations nationwide with quality, award-winning programming that includes many of the most widely viewed entertainment, news and sports series and specials. Primetime entertainment on ABC crosses various programming genres with hit series like "Desperate Housewives," "Alias," "My Wife and Kids," "According to Jim," "Lost," "Extreme Makeover: Home Edition" and "Wife Swap." ABC is also the homeof Championship Sports, including "Monday Night Football" and next year's Super Bowl XL. Viewers turn to the network's regularly scheduled news programming, including "Good Morning America," "World News Tonight with Peter Jennings," "Nightline," "Primetime Live" and "20/20" for information. In fact, more Americans get their news from ABC News than from any other news source. The network has also been a longtime driving force in Daytime, with programs including "The View" and "General Hospital," as well as "All My Children," which is currently celebrating its 35th Anniversary. In Late-Night, "Jimmy Kimmel Live" recently celebrated its second Anniversary. The ABC Television Network is owned by The Walt Disney Company.