or


[04/04/05 - 12:00 AM]
Hallmark Channel's Mother's Day Promotion Breaks Affiliate Participation Record

[via press release from The Hallmark Channel]

HALLMARK CHANNEL�S MOTHER�S DAY PROMOTION BREAKS AFFILIATE PARTICIPATION RECORD

Sweepstakes Promotion Will Reach Over 51 Million Subscribers

Hallmark Channel�s Mother�s Day sweepstakes promotion has broken affiliate participation records for the network and will reach over 51 million subscribers, marking an increase of 40 percent in participation over the Mother�s Day promotion in 2004. It was announced today by Janice Arouh, Senior Vice President, Network Distribution & Service.

�It�s encouraging to see our holiday promotions continually receive this positive response. We already have pre-sold participation in our Holiday 2005 cross-platform promotion to 75% of our participating affiliates,� said Arouh. �This continued sharp growth in participation proves the overall value our holiday promotions provide affiliates.�

This Mother�s Day, as part of the �Hallmark Channel Mother�s Day Sweepstakes,� Hallmark Channel is partnering with participating affiliates to offer one lucky individual a chance to take a guest of their choice on an extraordinary trip for two to Los Angeles and a chance to appear together in a Hallmark Channel Original movie.

Additionally, it is featured on Hallmark Channel�s Mother�s Day microsite found at www.hallmarkchannel.com. The microsite includes exclusive programming previews and an opportunity to enter the �Hallmark Channel Mother�s Day Sweepstakes.� The cross-platform promotion is also designed to drive traffic to Hallmark Gold Crown� Stores where it is featured in a point-of-sale (POS) display in 4,200 Hallmark Gold Crown� Stores nationwide.

By participating, the affiliate benefits from RGU driving cross-channel spots and customizable media tool kits.

According to a Beta Research 2004 Cable Operator Evaluation Study, Hallmark Channel ranks #1 in Marketing Support services among mid-sized networks (defined as reaching 36-69 million subscribers), and also outperformed a number of fully distributed networks.

The promotion coincides with the Hallmark Channel Original movie premiere of �Ordinary Miracles,� starring Jaclyn Smith (�Charlie�s Angels�) and Lyndsy Fonseca (�The Young and the Restless�), on Saturday, May 7 (9/8c). In �Ordinary Miracles,� Smith stars as Judge Kay Woodbury, a beautiful, but emotionally distant divorc�e whose career has become the main focus of her life. Having second thoughts after sending 16-year-old Sally Powell (Fonseca) to a juvenile correctional facility, Kay takes a chance and takes the sullen but sensitive Sally into her own home. Kay not only saves Sally, but rescues herself from a future of loneliness and regret.

To enter the �Hallmark Channel Mother�s Day Sweepstakes,� viewers can register at www.hallmarkchannel.com or shoppers can also enter by making a purchase using their Hallmark Gold Crown Card at participating Hallmark Gold Crown� stores. The Grand Prize includes an all-expense paid five-day/four-night trip for two to Los Angeles, relaxing spa treatments, a shopping spree and a chance to appear in a Hallmark movie production.

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of highquality entertainment programming to a national audience of 68 million subscribers. The program service is distributed through 4,800 cable systems and communities as well as directto- home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel. In 2004, Crown launched its second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.

� HALLMARK CHANNEL �

For more information visit www.hallmarkchannel.com and www.hallmarkmoviechannel.com.





  [april 2005]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[12/07/18 - 05:53 PM]
Alfonso Cuaron's "Roma" to Be Released Theatrically in Over 600 Theaters Worldwide
The film will be available on the streaming service next Friday, December 14.

[12/07/18 - 05:52 PM]
Prentice Penny's "Uncorked" Adds Primetime Emmy Nominee Kelly Jenrette, Matt McGorry, Sasha Compere, Gil Ozeri and Bernard David Jones
Principal photography is currently underway in Memphis, Tennessee.

[12/07/18 - 04:01 PM]
"Ghost in the Shell: SAC_2045" Is Coming to Netflix in 2020
Shinji Aramaki and Kenji Kamiyama are behind the project, which was announced via social media this afternoon.

[12/07/18 - 01:42 PM]
Music Superstars Diana Ross, Kelly Clarkson, Andy Grammer, John Legend, Blake Shelton, Keith Urban and Brett Young Kick Off 2019 on "NBC's New Year's Eve"
Carson Daly and Chrissy Teigen will host live from the heart of Times Square along with Leslie Jones.

[12/07/18 - 11:00 AM]
The Premiere of Freeform's "Life-Size 2: A Christmas Eve" Is Sunday's No. 1 Cable Program
Freeform further spins the numbers for Sunday, December 2.

[12/07/18 - 09:52 AM]
Kathie Lee Gifford and Hoda Kotb Ring in the New Year with "A Toast to 2018" on NBC, December 31
The annual special will feature interviews with Jaimie Alexander, Andrea Canning, Chris D'Elia, Dylan Dreyer, Ryan Eggold, Willie Geist, Brad Goreski, Savannah Guthrie, Lester Holt and more.

[12/07/18 - 09:30 AM]
"Bleed Out," A Harrowing, Personal Investigation Into the Problems Afflicting American Health Care, Debuts Dec. 17 on HBO
The documentary uses one family's story to underscore deep flaws in America's current healthcare system and highlights ways those problems could be fixed.

[12/07/18 - 09:00 AM]
HBO Films' "Icebox" Available for Free Streaming Starting This Monday, Dec. 10
The film makes its linear premiere tonight on the pay channel.

[12/07/18 - 08:30 AM]
Comedic Action-Adventure Movie "Kim Possible" Kicks Off an Action-Packed Night of Premieres on Friday, Feb. 15
Immediately following "Kim Possible," Disney Channel will present a first look at the new eight-part miniseries "Fast Layne."

[12/07/18 - 08:13 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Hold Onto Demo Crown
The network's NFL coverage continues its adults 18-49 reign.

[12/07/18 - 07:44 AM]
Viceland Partners with Cadillac on New Series "Hustle" from Wax World Media and Executive Producers Alicia Keys & Marcus Samuelsson
The eight-episode series is set to premiere February 10 at 9:00/8:00c.

[12/07/18 - 07:02 AM]
Video: "The American Meme" - Official Trailer - Netflix
The film explores the journeys of four distinct social media disruptors, Paris Hilton, Josh Ostrovsky, Brittany Furlan and Kirill Bichutsky, as they hustle to build empires out of their online footprints, redefining the paradigm for the American Dream.

[12/07/18 - 05:30 AM]
Music Superstar Post Malone to Perform from His Current Tour on "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2019"
It will also mark Malone's first time performing on "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest."

[12/06/18 - 01:08 PM]
Oxygen Media Presents "Dannemora Prison Break" Premiering Saturday, December 15 at 7PM ET/PT
Hosted by Troy Roberts, the riveting two-hour special delves into the shocking story of an audacious mind-game that empowered two homicidal prisoners enough to charm their way out of a maximum-security facility in the sleepy prison town of Dannemora, New York.

[12/06/18 - 12:13 PM]
Comedy Series "Crashing," Created by and Starring Pete Holmes, Returns for Third Season Jan. 20 on HBO
Returning guest comics Dave Attell, Artie Lange and John Mulaney appear as versions of themselves.