or


[04/04/05 - 12:00 AM]
Hallmark Channel's Mother's Day Promotion Breaks Affiliate Participation Record

[via press release from The Hallmark Channel]

HALLMARK CHANNEL�S MOTHER�S DAY PROMOTION BREAKS AFFILIATE PARTICIPATION RECORD

Sweepstakes Promotion Will Reach Over 51 Million Subscribers

Hallmark Channel�s Mother�s Day sweepstakes promotion has broken affiliate participation records for the network and will reach over 51 million subscribers, marking an increase of 40 percent in participation over the Mother�s Day promotion in 2004. It was announced today by Janice Arouh, Senior Vice President, Network Distribution & Service.

�It�s encouraging to see our holiday promotions continually receive this positive response. We already have pre-sold participation in our Holiday 2005 cross-platform promotion to 75% of our participating affiliates,� said Arouh. �This continued sharp growth in participation proves the overall value our holiday promotions provide affiliates.�

This Mother�s Day, as part of the �Hallmark Channel Mother�s Day Sweepstakes,� Hallmark Channel is partnering with participating affiliates to offer one lucky individual a chance to take a guest of their choice on an extraordinary trip for two to Los Angeles and a chance to appear together in a Hallmark Channel Original movie.

Additionally, it is featured on Hallmark Channel�s Mother�s Day microsite found at www.hallmarkchannel.com. The microsite includes exclusive programming previews and an opportunity to enter the �Hallmark Channel Mother�s Day Sweepstakes.� The cross-platform promotion is also designed to drive traffic to Hallmark Gold Crown� Stores where it is featured in a point-of-sale (POS) display in 4,200 Hallmark Gold Crown� Stores nationwide.

By participating, the affiliate benefits from RGU driving cross-channel spots and customizable media tool kits.

According to a Beta Research 2004 Cable Operator Evaluation Study, Hallmark Channel ranks #1 in Marketing Support services among mid-sized networks (defined as reaching 36-69 million subscribers), and also outperformed a number of fully distributed networks.

The promotion coincides with the Hallmark Channel Original movie premiere of �Ordinary Miracles,� starring Jaclyn Smith (�Charlie�s Angels�) and Lyndsy Fonseca (�The Young and the Restless�), on Saturday, May 7 (9/8c). In �Ordinary Miracles,� Smith stars as Judge Kay Woodbury, a beautiful, but emotionally distant divorc�e whose career has become the main focus of her life. Having second thoughts after sending 16-year-old Sally Powell (Fonseca) to a juvenile correctional facility, Kay takes a chance and takes the sullen but sensitive Sally into her own home. Kay not only saves Sally, but rescues herself from a future of loneliness and regret.

To enter the �Hallmark Channel Mother�s Day Sweepstakes,� viewers can register at www.hallmarkchannel.com or shoppers can also enter by making a purchase using their Hallmark Gold Crown Card at participating Hallmark Gold Crown� stores. The Grand Prize includes an all-expense paid five-day/four-night trip for two to Los Angeles, relaxing spa treatments, a shopping spree and a chance to appear in a Hallmark movie production.

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of highquality entertainment programming to a national audience of 68 million subscribers. The program service is distributed through 4,800 cable systems and communities as well as directto- home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel. In 2004, Crown launched its second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.

� HALLMARK CHANNEL �

For more information visit www.hallmarkchannel.com and www.hallmarkmoviechannel.com.





  [april 2005]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[03/28/15 - 08:53 AM]
Friday's Broadcast Ratings: NCAA Continues Its Reign for CBS
The Eye once again leads the night in total viewers and adults 18-49.

[03/28/15 - 08:36 AM]
"Grimm" Is Currently Reporting Its Top Total-Viewer Result Since January 23
NBC spins the numbers for Friday, March 27.

[03/27/15 - 01:33 PM]
Video: "The Casual Vacancy" - Trailer (HBO)
Based on the novel by acclaimed author J.K. Rowling, the mini-series premieres Wednesday, April 29 and Thursday, April 30.

[03/27/15 - 01:13 PM]
Bravo Media's "The Millionaire Matchmaker" Earns Highest-Rated Episode of the Season with 2.2 Million Total Viewers
Bravo spins the numbers for Sunday, March 22.

[03/27/15 - 12:31 PM]
Masi Oka to Return as Hiro Nakamura on NBC's "Heroes Reborn"
"I'm excited to return to my 'Heroes' roots," said Oka. "Hiro Nakamura was such an inspirational role to play, and I'm hoping the fans will enjoy seeing him back on TV."

[03/27/15 - 11:38 AM]
The "Comedy Central Roast of Justin Bieber" Premieres on Monday, March 30 at 10:00 P.M. ET/PT on Comedy Central and Online Via CC.com and the Comedy Central App
The global multiplatform comedy event kicks off with "The Roast of Justin Bieber Pre-Show," airing 9:30 p.m. ET/PT on Comedy Central and simultaneously through the app and cc.com.

[03/27/15 - 11:13 AM]
Showtime Sports(R) to Chronicle the Most Anticipated Event of the Year with "Inside Mayweather vs. Pacquiao"
The first installment kicks off Saturday, April 18 on the cable channel.

[03/27/15 - 11:11 AM]
E!'s "The Royals" Shows Significant Audience Growth in Its Second Week
E! further spins the numbers for Sunday, March 22.

[03/27/15 - 10:37 AM]
Syfy's "Dominion" Adds New Recurring Characters for Season 2
Joining the series' stellar cast are recurring guest stars Nic Bishop, Simon Merrells, Christina Chong, Olivia Mace and Luke Tyler.

[03/27/15 - 10:27 AM]
Video: Starz Releases First Look Live Action Teaser of Original Series "Blunt Talk"
The series will premiere on Starz in the summer of 2015.

[03/27/15 - 10:16 AM]
NBC Goes on 8 "First Dates" as Network Orders Popular U.K. Format to Series
The observational documentary series, from executive producer Ellen DeGeneres and Shed Media, takes a peek at what happens when a couple meets for the first time and love may be in the air.

[03/27/15 - 10:15 AM]
Showtime(R) Offers a Sneak Preview of New Comedy Series "HAPPYish" After the Season Finale of "Shameless" on Sunday, April 5
The newcomer will then formally launch on Sunday, April 26 at 9:30/8:30c.

[03/27/15 - 08:49 AM]
"The Blacklist" Builds by 60% on Its 18-49 Lead-In Versus Round Three of the NCAA Basketball Tournament
NBC spins the numbers for Thursday, March 26.

[03/27/15 - 08:43 AM]
Live + 3: ABC's "Secrets and Lies" Scores a New Series High in Adults 18-49
ABC further spins the numbers for Sunday, March 22.

[03/27/15 - 08:32 AM]
Thursday's Broadcast Ratings: NCAA Enters Week Two on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.