or


[04/04/05 - 12:00 AM]
Hallmark Channel's Mother's Day Promotion Breaks Affiliate Participation Record

[via press release from The Hallmark Channel]

HALLMARK CHANNEL�S MOTHER�S DAY PROMOTION BREAKS AFFILIATE PARTICIPATION RECORD

Sweepstakes Promotion Will Reach Over 51 Million Subscribers

Hallmark Channel�s Mother�s Day sweepstakes promotion has broken affiliate participation records for the network and will reach over 51 million subscribers, marking an increase of 40 percent in participation over the Mother�s Day promotion in 2004. It was announced today by Janice Arouh, Senior Vice President, Network Distribution & Service.

�It�s encouraging to see our holiday promotions continually receive this positive response. We already have pre-sold participation in our Holiday 2005 cross-platform promotion to 75% of our participating affiliates,� said Arouh. �This continued sharp growth in participation proves the overall value our holiday promotions provide affiliates.�

This Mother�s Day, as part of the �Hallmark Channel Mother�s Day Sweepstakes,� Hallmark Channel is partnering with participating affiliates to offer one lucky individual a chance to take a guest of their choice on an extraordinary trip for two to Los Angeles and a chance to appear together in a Hallmark Channel Original movie.

Additionally, it is featured on Hallmark Channel�s Mother�s Day microsite found at www.hallmarkchannel.com. The microsite includes exclusive programming previews and an opportunity to enter the �Hallmark Channel Mother�s Day Sweepstakes.� The cross-platform promotion is also designed to drive traffic to Hallmark Gold Crown� Stores where it is featured in a point-of-sale (POS) display in 4,200 Hallmark Gold Crown� Stores nationwide.

By participating, the affiliate benefits from RGU driving cross-channel spots and customizable media tool kits.

According to a Beta Research 2004 Cable Operator Evaluation Study, Hallmark Channel ranks #1 in Marketing Support services among mid-sized networks (defined as reaching 36-69 million subscribers), and also outperformed a number of fully distributed networks.

The promotion coincides with the Hallmark Channel Original movie premiere of �Ordinary Miracles,� starring Jaclyn Smith (�Charlie�s Angels�) and Lyndsy Fonseca (�The Young and the Restless�), on Saturday, May 7 (9/8c). In �Ordinary Miracles,� Smith stars as Judge Kay Woodbury, a beautiful, but emotionally distant divorc�e whose career has become the main focus of her life. Having second thoughts after sending 16-year-old Sally Powell (Fonseca) to a juvenile correctional facility, Kay takes a chance and takes the sullen but sensitive Sally into her own home. Kay not only saves Sally, but rescues herself from a future of loneliness and regret.

To enter the �Hallmark Channel Mother�s Day Sweepstakes,� viewers can register at www.hallmarkchannel.com or shoppers can also enter by making a purchase using their Hallmark Gold Crown Card at participating Hallmark Gold Crown� stores. The Grand Prize includes an all-expense paid five-day/four-night trip for two to Los Angeles, relaxing spa treatments, a shopping spree and a chance to appear in a Hallmark movie production.

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of highquality entertainment programming to a national audience of 68 million subscribers. The program service is distributed through 4,800 cable systems and communities as well as directto- home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel. In 2004, Crown launched its second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.

� HALLMARK CHANNEL �

For more information visit www.hallmarkchannel.com and www.hallmarkmoviechannel.com.





  [april 2005]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[08/27/15 - 05:10 PM]
FOX Gives Midseason Drama "The Frankenstein Code" New Title of "Lookinglass"
The Rob Kazinsky-led drama is due in 2016 on the network.

[08/27/15 - 03:47 PM]
Video: VH1's "Love & Hip Hop: Hollywood" Season 2 Super Trailer
Premiering on Monday, September 7, the new cast is willing to lay it all on the line, striving to leave a permanent mark on the music industry despite sacrifices they may be forced to make.

[08/27/15 - 02:37 PM]
FXX to Air Special Mini-Marathon of "Archer's" Greatest Loves
Sterling Archer is reflecting on some of his greatest loves from the past with a special mini-marathon airing Saturday, September 26 from 10 PM - 1 AM ET/PT.

[08/27/15 - 01:54 PM]
"Compared to What: The Improbable Journey of Barney Frank" Set to Premiere on Friday, October 23rd on Showtime(R)
The film is an intimate, rollicking and entertaining look behind-the-scenes at the public and private life of one of America's greatest and, at times, controversial legislators.

[08/27/15 - 01:36 PM]
TLC Heads Back for a Second Push of "Labor Games"
The season premieres Tuesday, September 15 at 8:00/7:00c with two back-to-back episodes.

[08/27/15 - 01:08 PM]
TV One's "Welcome to the Family" Reunites Half & Half Co-Stars Valarie Pettiford and Telma Hopkins
The film centers on Stella, an internet producer (Kali Hawk), who has to learn how to balance her personal and professional lives.

[08/27/15 - 12:48 PM]
"Celebrity Name Game" Rolls Out the Red Carpet More Celebrity Guests, More Comedy, More Fun Than Ever!
Hosted by funnyman Craig Ferguson and executive produced by Courteney Cox and David Arquette, the syndicated, half-hour weekday strip premieres Monday, September 21.

[08/27/15 - 11:43 AM]
Treasure Hunters Dig Deep Into American History to Search for Vanished Fortune on the Series Premiere of "Rebel Gold" Airing Tuesday, Sept 15 on Discovery
The project is an all-new series that follows an experienced group treasure hunters as they join forces to retrace Jefferson Davis' trail and search for clues that could lead them to the legendary treasure.

[08/27/15 - 11:30 AM]
Betty White to Guest-Star on FOX Drama "Bones"
She'll play an accomplished, sharp as a tack, absolutely fabulous squintern who is brought in to assist in a murder linked to fantasy football - which just happens to be one of her many areas of expertise.

[08/27/15 - 11:21 AM]
Animal Planet's "Tanked" Delivers Marvelous Masterpieces to Megastars, MVPs, Magicians and Musicians
Look for the first of 10 new episodes on Friday, September 18 at 10:00/9:00c.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.

[08/27/15 - 11:01 AM]
TBS Orders Two More Seasons of "American Dad!"
In November, the network announced a 22-episode order for season 11, which is set to air on TBS and Adult Swim in early 2016.

[08/27/15 - 10:50 AM]
Video: Showtime(R) Releases the Official Trailer for the Emmy(R) Nominated Outstanding Drama Series "Homeland"
Season five will pick up two years after Carrie Mathison's (Claire Danes) ill-fated tenure as Islamabad station chief.

[08/27/15 - 10:50 AM]
All-New Dance Docuseries "Step It Up" Premieres September 25 on Lifetime
Traci Young-Byron, a former Miami Heat Dancer and longtime team captain, is the owner of the elite dance company, the Young Contemporary Dance Theatre (YCDT).

[08/27/15 - 10:26 AM]
A&E and LMN to Premiere Two New Documentaries Chronicling the Troubling Persona of O.J. Simpson and the Criminal and Civil Trials Against Him
A&E will premiere the two-hour special "O.J. Speaks: The Hidden Tapes" on Thursday, October 1 at 9:00/8:00c.