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[04/04/05 - 12:00 AM]
VH1's 'Best Week Ever' Goes Multi-Platform

[via press release from VH1]

VH1's 'Best Week Ever' Goes Multi-Platform

VH1's Weekly Pop Culture Round-Up Adds Broadband to the Many Ways Fans Can Access The Series

NEW YORK, April 4 -- "Best Week Ever" is now VH1's hardest working series, airing in various forms on the VH1 television network, on mobile phones, and online at VH1.com's broadband site.

Beginning today, the lighthearted weekly review of entertainment news and pop culture will offer daily clips on the VH1 web site at http://bestweekever.vh1.com/.

The exclusive broadband version of the show is just one of three ways to stay caught up with Best Week Ever ("BWE"). Beginning April 4, fans will be able sign up for daily cross-carrier "BWE" mobile alerts for their cellphones. Verizon Wireless also offers their subscribers "BWE" video clips through its VCAST service on its new 3G phones. Television viewers can of course catch new episodes of the series Fridays at 11:00 p.m. ET/PT.

"Television clearly is no longer just for that box in your living room. Viewers can now watch television programming on a variety of multiplying options," said Tina Imm, Vice President, Digital Media, VH1. "Our broadband launch of 'Best Week Ever' is just one way that VH1 will follow our viewers wherever they go."

"Best Week Ever" is VH1's critically acclaimed weekly half-hour series that provides a free-wheeling and funny review of the entertaining news and pop culture developments from the past week.

For more information on "Best Year Ever" log on to http://www.vh1.com/shows/dyn/best_week_ever/series.jhtml

"Best Year Ever" is a production of VH1, with Sean Johnson serving as Series Producer and Fred Graver as Executive Producer. Michael Hirschorn and Jim Ackerman also serve as Executive Producers.

VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in over 87 million households in the U.S. VH1 also has an array of digital services including VH1 Classic, VH1 Soul, VH Uno, VH1 Mega Hits and VH1 Country. Connect with VH1 at http://www.VH1.com.

SOURCE VH1
Web Site: http://www.vh1.com http://www.vh1.com/shows/dyn/best_week_ever/series.jhtml http://bestweekever.vh1.com





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