[04/12/05 - 12:00 AM]
TNT Wins Total Day Among Targeted Adult Demos, Tops Prime Among Adults 25-54, Persons 2+ and Households

[via press release from TNT]

TNT Wins Total Day among Targeted Adult Demos, Tops Prime among Adults 25-54, Persons 2+ and Households

What Women Want on TNT Ranks as Top Theatrical Movie for the Week

Law & Order on TNT Outperforms Programming on NBC, UPN and The WB

TNT continues to ride the wave of success by ranking as ad-supported cable�s #1 network for the week in total day among targeted adult demos, while also winning in prime among adults 25-54, persons 2+ and households, according to data from Nielsen Media Research. Driving TNT�s success for the week were the Mel Gibson romance What Women Want and continued strong performances from Law & Order, which outperformed programming on NBC, UPN and The WB.

Weekly ratings highlights for TNT:

-- In prime, TNT ranked as ad-supported cable�s #1 network for the week among adults 25-54 (1,137,000), persons 2+ (2,332,000) and households (1,850,000).

-- In total day, TNT ranked as ad-supported cable�s #1 network among adults 18-49 (640,000) and adults 25-54 (659,000), while also coming in second to sister network Adult Swim among adults 18-34 (284,000).

-- TNT�s Sunday, April 10, telecast of What Women Want ranked as ad-supported cable�s #1 theatrical movie for the week among adults 18-34 (784,000), adults 18-49 (1,659,000) and adults 25-54 (1,638,000), while also outperforming such Sunday programs as FOX�s 24 and The WB�s Charmed and Steve Harvey�s Big Time in those same categories, as well as persons 2+ and households.

-- Law & Order on TNT continues to show strength, with three telecasts ranking in ad-supported cable�s top 10 among adults 25-54, persons 2+ and households. The Monday, April 4, 10 p.m. telecast outdelivered The WB�s 7th Heaven and UPN�s Cuts, Half and Half and One on One among adults 18-49, while that night�s 9 p.m. and 10 p.m. episodes easily beat all programming for the night on UPN and The WB among adults 25-54, persons 2+ and households. The Tuesday, April 5, 9 p.m. telecast of Law & Order outperformed NBC�s Scrubs (8:30 p.m.) and Will & Grace and all Tuesday programs on UPN and The WB among households, as well as all Tuesday programs on UPN and Starlet on The WB among adults 18-49.

For the 2004-05 broadcast season to date, the combined seven broadcast networks� 45.4 household share is down 4 percent vs. the first 29 weeks of the 2003-04 season, while ad-supported cable is currently posting a 52.1 household share, up 5 percent vs. the first 29 weeks of the 2003-04 season.

TNT and TBS are both exhibiting growth for the broadcast season to date in their targeted demos when compared to the same time period last year. For TNT, delivery of adults 18-49 is up 7 percent in prime and 6 percent in total day, while delivery of adults 25-54 is up 6 percent in prime and 4 percent in total day. TBS�s delivery of adults 18-34 is up 12 percent in prime and 3 percent in total day.

For 2005 to date, TNT is showing growth among adults 18-49 (prime +9 percent; total day +11 percent) and adults 25-54 (prime +7 percent; total day +7 percent), while TBS is showing prime growth among adults 18-34 (+14 percent) and adults 18-49 (+4 percent).

Turner Network Television (TNT), television�s destination for drama and one of cable�s top-rated networks, offers original movies and limited series, including Into the West, an epic six-week television event from DreamWorks Television and master storyteller and executive producer Steven Spielberg; original recurring series, including the detective drama The Closer, starring Kyra Sedgwick, and the crime thriller Wanted, with Gary Cole; powerful one-hour dramas, such as Law & Order, Without a Trace, ER, NYPD Blue, Charmed, Judging Amy and Angel; broadcast premiere movies; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.

TBS is television�s "very funny" network, serving as home to such hot contemporary comedies as Sex and the City, Everybody Loves Raymond, Family Guy, Seinfeld and Friends; high-profile original series, such as The Real Gilligan�s Island and Outback Jack; blockbuster movies; and hosted movie showcases.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.

Weekly Ratings Period: 4/4/05-4/10/05

2004 Broadcast-Season-To-Date Ratings Period: 9/20/04-4/10/05

Year-To-Date Ratings Period: 12/27/04-4/10/05

Source: Turner Research from Nielsen Media Research data. Prime time is M-Su 8-11pm. Total Day reflects total programming hours for each network as reported by Nielsen. The following networks do not program the entire M-Su 6a-6a daypart: A&E, ABC Fam, ADSM, Bio, CMDY, CNBC, Court TV, Discovery, ENT, FX, FOOD, GAME, HIST, HGTV, Lifetime, NAN, NGC, NICK, OXY, HALL, TLC,TSOU, WE, WGN and SPIKE. All ratings based on Total U.S. Television Universe of 109,600,000 homes. Movie rankings include all ad-supported program telecasts coded as feature films in Nielsen Media Research systems. (Data for Sunday 3 a.m.-6 a.m. not yet available.)

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