[04/19/05 - 12:00 AM]
Adult Swim Makes Ad-Supported Basic Cable History with Largest Ever Weekly Total Day Delivery of Men 18-24

[via press release from Cartoon Network]

Adult Swim Makes Ad-Supported Basic Cable History With Largest Ever Weekly Total Day Delivery of Men 18-24

Remains #1 in Total Day Delivery Among Ad-Supported Cable with Adults 18-34, 18-24 and Men 18-34, 18-24

Adult Swim Programming Claims 22 of Top 50 Basic Cable Programs of the Week for Adults 18-34

After just three weeks as an individually rated network, Adult Swim set a new record for the largest weekly total day delivery of men 18-24 (242,000) in ad-supported basic cable history, according to Nielsen Media Research. The achievement again helped Adult Swim rank as the #1 ad-supported cable network for delivery of adults 18-34, adults 18-24, men 18-34 and men 18-24. The late-night service also claimed 22 of the top 50 basic cable programs of the week for adults 18-34. And its performance with adults 18-49 delivery ranked #3, ahead of such competition as USA, Lifetime, Nickelodeon, MTV, Spike TV and FX.

Highlights of Adult Swim�s performance include the following: (Note: as Adult Swim was not its own network in 2004, year-to-year comparisons are not applicable)

ADULT SWIM (Monday-Thursday, Saturday-Sunday, 11 p.m.-6 a.m.)

- Adults 18-34 delivery totaled 430,000, with a 0.7 rating

- Adults 18-24 delivery totaled 242,000, with a 0.9 rating

- Men 18-34 delivery totaled 282,000, with a 0.9 rating

- Men 18-24 delivery totaled 163,000, with a 1.2 rating

- Adults 18-49 delivery totaled 559,000, with a 0.4 rating.

Among Adult Swim�s programming standouts, telecasts of Family Guy (11:30 p.m.) claimed #6 and #11-15 on the list of top 50 programs of the week among adults 18-34. The network�s newest original series, Robot Chicken (Sunday, 11:30 p.m.), pecked its way to #10 and to #20 (Thursday, 12 a.m.).

Adult Swim (AdultSwim.com), launched on Cartoon Network in 2001, is Turner Broadcasting System, Inc.�s network dedicated to edgy animated comedy and action series, both original and acquired, airing Saturday-Thursday from 11 p.m-6 a.m. (ET, PT). Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 87.6 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 4/11/05-4/17/05

SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 109,600,000 homes.

  [april 2005]  


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