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Spike TV Ranks #1 with Men in April
Ratings Driven By LIVE Finale of 'The Ultimate Fighter'
Network Averages 1.6 Million Viewers in April, Up 55% vs. Year Ago
NEW YORK, April 26 -- Coming off its highest rated quarter
ever (1Q05), Spike TV finishes April 2005 ranked as the #1 network with Men
18-49 and M18-34 in Primetime among ad supported cable networks.
According to Nielsen Media Research for April 2005 (March 28-April 24) in
Primetime, the network averaged 1.6 million viewers P2+, up 55% as compared to
last year. Spike TV lead the way among all cable networks with Men 18-49
during April, earning a 1.0 rating, delivering 520,000 viewers, up 25% versus
YAGO and with M18-34, garnering a .9 rating and 226,000 viewer delivery, a 29%
increase compared to YAGO.
Spike TV was also successful with adult viewers in April. The network
ranked in basic cable's top 5 for both Adults 18-49 and 18-34. The network's
average delivery of a .8/882,000 among Adults 18-49 and a .8/391,000 with
A18-34, represented a 33% increase in each demo over last year.
Spike TV's Primetime ratings performance was driven by the LIVE finale of
The Ultimate Fighter on Saturday, April 9 (9:00-11:30 PM, ET) which had 2.6
million viewers tuning-in. Spike TV experienced triple digit gains in key
male demos and viewership -- 3.3/848,000 Men 18-34, up 562% versus YAGO;
2.7/1.4 million M 18-49, up 229% versus YAGO. (In 2004, Spike TV telecast MXC,
WWE Velocity and WWE Confidential). The finale was also the most watched show
for Men 18-34 on television that day, including among the broadcast networks
with a 3.3/848,000.
C.S.I. also won its time period for the month among ad supported cable
nets in April. The crime-drama's weeknight (Monday -- Friday from 8:00-9:00
PM, ET/PT) telecast averaged 2.7 million viewers P2+. The series ranks #1 in a
number of key men and adult demos for April 2005 -- 1.0/544,000 with Men
18-49; .8/215,000 with M18-34; 1.2/1,289,000 with Adults 18-49 and 1.0/531,000
with Adults 18-34.
Spike TV, the first network for men, is available in 88 million homes and
is a division of MTV Networks. MTV Networks, a division of Viacom
International Inc. (NYSE: VIA, VIA.B), owns and operates the following
television programming services -- MTV: MUSIC TELEVISION, MTV2, mtvU, VH1,
NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV
INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital
services, all of which are trademarks of MTV Networks. MTV Networks also has
licensing agreements, joint ventures, and syndication deals whereby all of its
programming services can be seen worldwide.
SOURCE Spike TV
Web Site: http://www.spiketv.com
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