[04/29/05 - 12:00 AM]
Conagra Foods & Cartoon Network Team in May for First-Ever Multi-Brand Sweepstakes to Appoint One Lucky Kid the "Big Wig"

[via press release from Cartoon Network]

ConAgra Foods & Cartoon Network Team in May for First-Ever Multi-Brand Sweepstakes To Appoint One Lucky Kid the "Big Wig"

1,000 Wal-Mart Stores to Distribute Trivia Cards on May 14 Pointing Shoppers to ConAgra Foods Packaging for Answers

Integrated On-Air, On-Pack, Print and Online Sweepstakes Lets Winner Be the Cartoon Network Boss for an Entire Day

Cartoon Network and ConAgra Foods today announced the "Big Wig Gig!," an integrated multi-brand promotion-the first time ConAgra Foods has ever done this with a television network-awarding one lucky winner the opportunity to serve as "the boss" of Cartoon Network, personally help select the programming line-up for a three-hour cartoon marathon, enjoy VIP treatment for the day and take a behind-the-scenes tour. Top kids brands including Kid Cuisine�, Hunt�s Snack Pack� pudding, Armour LunchMakers� and Act II� microwave popcorn each will feature on-pack messaging of the "Big Wig Gig!" sweepstakes, alerting kids to visit www.CartoonNetwork.com/BigWigGig to enter for a chance to win a trip to Cartoon Network headquarters in Atlanta and be a TV Big Wig for the day. One hundred second-prize winners also will receive the new Codename: Kids Next Door� Game Boy Advance video game, which is rated "E" for everyone.

Spotlighting characters from four top Cartoon Network series, the "Big Wig Gig!" sweepstakes will launch with on-air support running May 2-15, coupled with online backing at CartoonNetwork.com and on-pack messaging appearing on 25 million packages of the participating ConAgra Foods kids brands on shelf through July 2005. Additionally, Wal-Mart Supercenters have been enlisted to help kick-off the sweepstakes with an in-store "Retailtainment" event on Saturday, May 14. Greeters dressed in Cartoon Network T-shirts at 1,000 stores nationwide will be distributing "Big Wig Gig!" Trivia Hunt Cards that feature questions about favorite Cartoon Network characters (answers to be found on the participating ConAgra Foods SKUs) along with a unique code for an exclusive Cartoon Orbit cToon�, digital trading cards kids collect and trade on Cartoon Orbit, CartoonNetwork.com�s Webby Award-winning online trading community for kids. ConAgra Foods also will create in-store displays of their multiple kids� brands highlighting details of the "Big Wig Gig!" sweepstakes, and sponsor free in-store sampling of Act II� popcorn and Hunt�s Snack Pack Triples� pudding.

"The �Big Wig Gig!� marks Cartoon Network�s third and largest promotion yet with ConAgra Foods since we first joined forces in 2002," said Phyllis Ehrlich, senior vice president of promotions marketing, Cartoon Network Sales and Marketing. "We�re thrilled that our success to date has inspired ConAgra�s first-ever multi-character, multi-brand campaign which will continue in-store throughout the summer months. Our goal was to brainstorm a grand prize package that would allow the winning child to live out a true-life fantasy. Empowering him or her to program Cartoon Network with their favorite shows and characters for the three-hour marathon and spend an entire day at Cartoon Network Headquarters seemed to offer the perfect combination of creativity, authority and peer recognition.

"ConAgra Foods struck a perfect partnership with Cartoon Network and we're delivering a motivating promotion targeting kids," said Ann Rindone, director, integrated marketing services for ConAgra Foods. "Our goal was to develop a kid-empowering concept that would unite our brands under a common theme. At the same time, we needed to ensure we met individual brand goals. Since our brands empower kids to explore their independence-Act II and Snack Pack are convenient for kids, and kids actually "build" their own meals with Kid Cuisine and LunchMakers-offering the chance to become �The Big Wig� strategically and creatively supports our brand messages. Additionally, brands are differentiating with individual messaging and offers by tying in with different Cartoon Network characters and shows. We're delighted that we have leveraged our past successes with Cartoon Network to build a bigger, truly integrated, multi-media program for a core group of ConAgra Foods brands."

Character tie-ins to specific ConAgra Foods brands include the following: Scooby-Doo, Where Are You?� with Kid Cuisine�; Ed, Edd n Eddy� with Hunt�s Snack Pack�; Foster�s Home for Imaginary Friends� with Armour LunchMakers�; and Codename: Kids Next Door� with Act II microwave popcorn.

ConAgra Foods, Inc. (NYSE: CAG) is one of North America�s largest packaged food companies, serving consumer grocery retailers, as well as restaurants and other foodservice establishments. Popular ConAgra Foods consumer brands include: ACT II, Armour, Banquet, Blue Bonnet, Brown 'N Serve, Butterball, Chef Boyardee, Cook's, Crunch 'n Munch, DAVID, Decker, Eckrich, Egg Beaters, Fleischmann's, Gulden's, Healthy Choice, Hebrew National, Hunt's, Kid Cuisine, Knott's Berry Farm, La Choy, Lamb Weston, Libby's, Lightlife, Lunch Makers, MaMa Rosa's, Manwich, Marie Callender's, Orville Redenbacher's, PAM, Parkay, Pemmican, Peter Pan, Reddi-wip, Rosarita, Ro*Tel, Slim Jim, Snack Pack, Swiss Miss, Van Camp's, Wesson, Wolf, and many others. For more information, please visit us at www.conagrafoods.com.

Cartoon Network (CartoonNetwork.com), currently seen in 87.8 million U.S. homes and 170 countries around the world, is Turner Broadcasting System, Inc.�s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

  [april 2005]  

(series past and present)
(series in development)
(tv movies and mini-series)

[10/08/15 - 11:05 AM]
"David Tutera's CELEBrations" Season Three Premieres Friday, October 30 at 10PM ET/PT on WE tv
Vanessa Williams, Vivica A. Fox, Kim Coles, Ian Ziering, Cynthia Bailey, Big Ang Raiola and Reza Farahan are among those featured in the new season.

[10/08/15 - 11:00 AM]
"Tyrant" Returning For Third Season on FX
The 10-episode third season will air in 2016.

[10/08/15 - 11:00 AM]
AMC Renews "Halt and Catch Fire" for Third Season
Co-creators and writers Christopher Cantwell and Christopher C. Rogers have been upped to showrunners for the 10-episode third season, which will return to AMC next summer.

[10/08/15 - 10:37 AM]
Jimmy Fallon Generates His Biggest Margin to Date vs. Colbert, Taking the Week of Sept. 28-Oct. 2 in 18-49 by a 41% Advantage
NBC spins the late-night numbers for the week of September 28-October 2.

[10/08/15 - 09:48 AM]
"The Operatives" Is Back Saving the World's Most Precious Wildlife and Eco-Systems in an All-New Season Premiering on Pivot on October 18 at 10 P.M.
With 10, all new, hour-long episodes, Pete Bethune and his hand-picked team of military elite travel to the furthest parts of the world to expose those suspected of endangering our wildlife and environment in an effort to bring them to justice.

[10/08/15 - 09:43 AM]
HBO NOW Arrives Today on the Roku Platform
Roku customers can purchase a subscription directly within the HBO NOW channel on their Roku device, which will also enable them to access the service at HBONOW.com and on other HBO NOW enabled devices.

[10/08/15 - 09:32 AM]
Syfy Launches All-New Virtual Reality Experience for Award-Winning "The Expanse" VR App
The app immerses viewers into the vast world of "The Expanse," giving them the opportunity to enter into locations from the show and experience them in virtual reality.

[10/08/15 - 09:32 AM]
Game 1 of 2015 WNBA Finals Sees Viewership Increase from 2014
ESPN spins the numbers for Sunday, October 4.

[10/08/15 - 09:14 AM]
Video: Extended Trailer for TNT's "The Librarians" Season 2, Premiering Sunday, Nov. 1
Check out the latest tease for the show's sophomore run.

[10/08/15 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
Plus: The CW sees year-to-year growth with the return of "Arrow" and "Supernatural."

[10/08/15 - 08:34 AM]
The Long Anticipated Third Season of David Cross' "Todd Margaret" Returns to IFC on Thursday, January 7, 2016
Jack McBrayer, Will Arnett, Blake Harrison, Sharon Horgan, Amber Tamblyn and Russ Tamblyn are among those featured in the new season.

[10/08/15 - 08:31 AM]
"Chicago P.D." Wins at 10 Among ABC, CBS and NBC in 18-49 and All Other Key Demos
NBC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:28 AM]
"black-ish" Is the Night's Only Program to Post Week-to-Week Growth
ABC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:22 AM]
HBO Latin America to Launch New Streaming Service for Latin America and the Caribbean
The company plans to start deploying the service in markets throughout the region, beginning with a launch in Colombia by the end of the year.

[10/08/15 - 08:01 AM]
Hallmark Movies & Mysteries Rings in the Holidays with "The Most Wonderful Movies of Christmas," Featuring Originals and Beloved Christmas Classics Round-the-Clock Beginning October 31
Said lineup includes "Murder She Baked: A Plum Pudding Mystery," "The Christmas Note," "Magic Stocking" and "Debbie Macomber's Dashing Through The Snow."