or


[05/02/05 - 12:00 AM]
Elvis Is on the Building!!!

[via press release from CBS]

ELVIS IS ON THE BUILDING!!!

WHOLE LOTTA SHAKIN' GOING ON IN CBS MARKETING CAMPAIGN TO PROMOTE "ELVIS WEEK"

Promotional Blitz To Include �

Four Hour CBS Television Movie Event "ELVIS" �

Two Hour Special "ELVIS BY THE PRESLEY'S," Featuring Intimate Interviews with Priscilla Presley and Lisa Marie Presley �

Glossy Spread in People Magazine, With Sound Chip That Plays "Blue Suede Shoes"�

Mini Elvis CD Featured on Four King-Themed TV Guide Covers �

Elvis Holograms On Building Sides in New York and Los Angeles �

And Elvis Promotions on VH1, Infinity Radio and American Airlines' "Eye on American" In Flight Entertainment

Almost 50 years after first appearing on CBS on "The Ed Sullivan Show," CBS is rolling out an aggressive multi-platform marketing and publicity campaign to support its upcoming "ELVIS WEEK," which will be anchored by six hours of CBS programming that charts the historic rise of one of the world's most famous entertainers. In conjunction with the television specials, People Magazine is featuring in its current issue an embedded audio feature in a multi-page glossy photo spread that plays Elvis' "Blue Suede Shoes" upon opening, while TV Guide will feature a real CD on its May 8 cover. American Airlines will also feature Elvis-themed content on its "Eye on American" in flight entertainment feature throughout April and May, including clips from the CBS movie event.

The multi-layered effort also includes addition print stunts, buzz builders on the street, unique online tie-ins, heavy promotion on Viacom radio and cable properties, extensive co-marketing with CBS's 200-plus affiliated stations and special Elvis-themed content on "CBS Eye on American."

Elvis Presley, one of the most famed entertainers ever to live, is celebrated in a way like never before May 8-13 on CBS. On May 8 and 11, the four-hour movie event "ELVIS" chronicles Elvis' journey from his humble beginnings to worldwide celebrity. Presley's master recordings will be heard in a biographical film for the first time. "ELVIS BY THE PRESLEY'S," a new entertainment special that will feature a collection of new, intimate interviews with his former wife, Priscilla Beaulieu Presley, and their daughter, Lisa Marie Presley and other family members, will be broadcast May 13. Exclusive never-before-seen television performances, photographs from the Presley Estate archives and Presley family home movies will be broadcast for the first time. Both events were produced with the full cooperation and participation of the Elvis Presley Estate.

In an innovative print stunt for "ELVIS WEEK," Elvis' music will come alive in the pages of People magazine. In its current issue, a clip of "Blue Suede Shoes" will instantly play when the reader opens up a multi-page glossy spread. This groundbreaking promotion marks the first time People has employed this special technology embedding audio in an ad page.

Other print publicity will include an exclusive, unreleased version of the Elvis hit "Young and Beautiful" on a mini-CD attached to four different covers of the May 8 TV Guide issue, which hits newsstands on May 5. CBS has also commissioned an exclusive Elvis themed crossword puzzle to be featured in The New York Times the day of the "ELVIS" premiere.

Besides on-air, CBS will take its ELVIS promotions to the air with a special version of American Airlines' in-flight program "CBS Eye on American" exclusively devoted to "ELVIS WEEK," featuring behind-the-scenes looks at both "ELVIS" and "ELVIS BY THE PRESLEY'S," segments from Elvis' "'68 Comeback Special" and "Aloha from Hawaii" and videos of remixed Elvis hits. "CBS Eye on American" is seen by millions of travelers each month since 1998. Passengers will also receive "ELVIS" Viewer's Guides and a CD sampler.

Several stunts on the street have been planned to further add to the excitement of "ELVIS WEEK." Elvis may have left the building, but dynamic video previews of The King will be projected on buildings in New York and Los Angeles on the nights leading up to the premiere. Street teams will distribute hundreds of thousands of specially-created "ELVIS" Viewer's Guides in New York and Los Angeles, at Graceland and Television City in Las Vegas and aboard American Airlines flights. Traditional outdoor advertising will include "King" sized billboards in Times Square and on Sunset Strip, and buses in New York and Los Angeles will be blanketed with "ELVIS" posters.

Several innovative online components will add to the buzz about The King of Rock N' Roll. CBS has created a "Dancing Elvis" that will shimmy across the screen on prominent web portals, including Yahoo. In order to build word of mouth amongst Elvis' faithful, CBS has partnered with Elvis.com to offer exclusive updates on the "ELVIS" production schedules. The website Citysearch will join in the Elvis pandemonium by offering "Elvis was here" info on many of the cities where The King has a special legacy, including Memphis, Las Vegas, Hollywood and more.

CBS is also maximizing promotional opportunities within the Viacom family with an extensive campaign on sister cable networks MTV, VH1, TV Land, Spike and CMT, as well as Infinity radio stations and the Westwood One network. VH1 will air an exclusive sneak of "ELVIS," including a musical performance hosted by Camryn Manheim (who plays Gladys Presley). And Viacom sibling Paramount will participate via an in-store promotion placing "Elvis Week" tune-in stickers on DVD's of Elvis movies on sale.

CBS also has launched a comprehensive joint marketing effort with its 200-plus affiliated local stations, providing them with: a tie-in guide resembling an Elvis album cover featuring compelling story ideas for local newscasts; attention-grabbing contest ideas (such as a dance competition featuring prizes for best swivel hips and blue suede shoes); and a wealth of Elvis trivia. CBS will also be providing six Elvis songs for stations to use in locally produced on-air promos.





  [may 2005]  
S
M
T
W
T
F
S


· ELVIS (CBS)





[09/30/16 - 09:27 AM]
Olivia Williams and Harry Lloyd Join JK Simmons in Starz & MRC's Spy Thriller "Counterpart"
Plus: Academy Award(R) nominee Morten Tyldum (The Imitation Game, Passengers) will direct the first episode.

[09/30/16 - 08:57 AM]
Thursday's Broadcast Ratings: "Grey's Anatomy" Tops Viewers, Demos for ABC
The Alphabet's mainstay and NBC's "The Blacklist" are the only series to post year-to-year gains among adults 18-49.

[09/30/16 - 08:38 AM]
Centuries-Old Homes Return to Their Former Glory in DIY Network's "Restoring Charleston"
Premiering on Wednesday, October 5, the series follows Trent Fasnacht and his team as they tear out old additions and rotten materials to recreate homes as the first builder intended.

[09/30/16 - 08:13 AM]
Video: Netflix's "The Ranch Part 2" Trailer Is Here
The series returns with 10 new episodes Friday, October 7, everywhere where Netflix is available.

[09/30/16 - 08:00 AM]
"Snowfall" Ordered to Series on FX
Production on the 10-episode first season will begin in October and debut on FX in 2017.

[09/30/16 - 07:32 AM]
Supermodel Naomi Campbell to Be Featured in a Recurring Role on FOX's New Series, "Star"
Campbell will play the role of "Rose Spencer," the beautiful, wealthy and cultivated London-born mother of "Alexandra."

[09/30/16 - 03:43 AM]
SundanceTV Announces New Six Part Series "Liar" from Two Brothers Pictures Starring Joanne Froggatt and Ioan Gruffudd
"Liar" tells the story of a night that changes the lives of Laura Newell (Joanne Froggatt) and Andrew Ellis (Ioan Gruffudd) forever.

[09/29/16 - 01:47 PM]
Actress Monica Potter Renovates Her Childhood Home in New HGTV Series "Welcome Back Potter"
Premiering on Tuesday, October 11, the series follows Monica, her mom, Nancy, and three outspoken sisters, Jessica, Brigette and Kerry, as they tackle the massive whole-home renovation.

[09/29/16 - 01:10 PM]
ABC Gives Full-Season Orders to "Designated Survivor" and "Speechless"
Nine additional episodes of both series, from Twentieth Century Fox Television and ABC Studios, and The Mark Gordon Company and ABC Studios respectively, have been ordered.

[09/29/16 - 12:01 PM]
Jared Harris Boards AMC's Scripted Anthology "The Terror"
Additional casting includes Ciaran Hinds as Sir John Franklin; Paul Ready as Henry Goodsir; and Adam Nagaitis as Cornelius Hickey.

[09/29/16 - 11:47 AM]
Video: Superhero Fight Club 2.0 Sneak Peek
Check out the heroes of The CW's DC Comics-based TV series.

[09/29/16 - 10:49 AM]
Global Superpowers Stand Off in American Heroes Channel's All-New Series "Cold War Armaggedon"
Premiering Wednesday, October 12, the new eight-part series transports viewers back forty years as the horrors of World War II ended, and a new kind of war began.

[09/29/16 - 08:47 AM]
Wednesday's Broadcast Ratings: FOX Tops Charts with "Empire"
ABC's "Designated Survivor" however is the only series to post year-to-year gains for its network.

[09/29/16 - 08:30 AM]
Freeform Acquires All Five Seasons of "The Mindy Project" - Series Begins Airing on Monday, October 3
Episodes will also be available on the Freeform App on October 3 and will refresh weekly.

[09/29/16 - 08:00 AM]
Season Three of E!'s Scandalous Scripted Drama Series "The Royals" Premieres Sunday, December 4 at 10PM ET/PT
New faces joining the cast this season include series regular Max Brown, reoccurring guest star Jules Knight and guest star Damian Hurley.