or


[05/02/05 - 12:00 AM]
Elvis Is on the Building!!!

[via press release from CBS]

ELVIS IS ON THE BUILDING!!!

WHOLE LOTTA SHAKIN' GOING ON IN CBS MARKETING CAMPAIGN TO PROMOTE "ELVIS WEEK"

Promotional Blitz To Include �

Four Hour CBS Television Movie Event "ELVIS" �

Two Hour Special "ELVIS BY THE PRESLEY'S," Featuring Intimate Interviews with Priscilla Presley and Lisa Marie Presley �

Glossy Spread in People Magazine, With Sound Chip That Plays "Blue Suede Shoes"�

Mini Elvis CD Featured on Four King-Themed TV Guide Covers �

Elvis Holograms On Building Sides in New York and Los Angeles �

And Elvis Promotions on VH1, Infinity Radio and American Airlines' "Eye on American" In Flight Entertainment

Almost 50 years after first appearing on CBS on "The Ed Sullivan Show," CBS is rolling out an aggressive multi-platform marketing and publicity campaign to support its upcoming "ELVIS WEEK," which will be anchored by six hours of CBS programming that charts the historic rise of one of the world's most famous entertainers. In conjunction with the television specials, People Magazine is featuring in its current issue an embedded audio feature in a multi-page glossy photo spread that plays Elvis' "Blue Suede Shoes" upon opening, while TV Guide will feature a real CD on its May 8 cover. American Airlines will also feature Elvis-themed content on its "Eye on American" in flight entertainment feature throughout April and May, including clips from the CBS movie event.

The multi-layered effort also includes addition print stunts, buzz builders on the street, unique online tie-ins, heavy promotion on Viacom radio and cable properties, extensive co-marketing with CBS's 200-plus affiliated stations and special Elvis-themed content on "CBS Eye on American."

Elvis Presley, one of the most famed entertainers ever to live, is celebrated in a way like never before May 8-13 on CBS. On May 8 and 11, the four-hour movie event "ELVIS" chronicles Elvis' journey from his humble beginnings to worldwide celebrity. Presley's master recordings will be heard in a biographical film for the first time. "ELVIS BY THE PRESLEY'S," a new entertainment special that will feature a collection of new, intimate interviews with his former wife, Priscilla Beaulieu Presley, and their daughter, Lisa Marie Presley and other family members, will be broadcast May 13. Exclusive never-before-seen television performances, photographs from the Presley Estate archives and Presley family home movies will be broadcast for the first time. Both events were produced with the full cooperation and participation of the Elvis Presley Estate.

In an innovative print stunt for "ELVIS WEEK," Elvis' music will come alive in the pages of People magazine. In its current issue, a clip of "Blue Suede Shoes" will instantly play when the reader opens up a multi-page glossy spread. This groundbreaking promotion marks the first time People has employed this special technology embedding audio in an ad page.

Other print publicity will include an exclusive, unreleased version of the Elvis hit "Young and Beautiful" on a mini-CD attached to four different covers of the May 8 TV Guide issue, which hits newsstands on May 5. CBS has also commissioned an exclusive Elvis themed crossword puzzle to be featured in The New York Times the day of the "ELVIS" premiere.

Besides on-air, CBS will take its ELVIS promotions to the air with a special version of American Airlines' in-flight program "CBS Eye on American" exclusively devoted to "ELVIS WEEK," featuring behind-the-scenes looks at both "ELVIS" and "ELVIS BY THE PRESLEY'S," segments from Elvis' "'68 Comeback Special" and "Aloha from Hawaii" and videos of remixed Elvis hits. "CBS Eye on American" is seen by millions of travelers each month since 1998. Passengers will also receive "ELVIS" Viewer's Guides and a CD sampler.

Several stunts on the street have been planned to further add to the excitement of "ELVIS WEEK." Elvis may have left the building, but dynamic video previews of The King will be projected on buildings in New York and Los Angeles on the nights leading up to the premiere. Street teams will distribute hundreds of thousands of specially-created "ELVIS" Viewer's Guides in New York and Los Angeles, at Graceland and Television City in Las Vegas and aboard American Airlines flights. Traditional outdoor advertising will include "King" sized billboards in Times Square and on Sunset Strip, and buses in New York and Los Angeles will be blanketed with "ELVIS" posters.

Several innovative online components will add to the buzz about The King of Rock N' Roll. CBS has created a "Dancing Elvis" that will shimmy across the screen on prominent web portals, including Yahoo. In order to build word of mouth amongst Elvis' faithful, CBS has partnered with Elvis.com to offer exclusive updates on the "ELVIS" production schedules. The website Citysearch will join in the Elvis pandemonium by offering "Elvis was here" info on many of the cities where The King has a special legacy, including Memphis, Las Vegas, Hollywood and more.

CBS is also maximizing promotional opportunities within the Viacom family with an extensive campaign on sister cable networks MTV, VH1, TV Land, Spike and CMT, as well as Infinity radio stations and the Westwood One network. VH1 will air an exclusive sneak of "ELVIS," including a musical performance hosted by Camryn Manheim (who plays Gladys Presley). And Viacom sibling Paramount will participate via an in-store promotion placing "Elvis Week" tune-in stickers on DVD's of Elvis movies on sale.

CBS also has launched a comprehensive joint marketing effort with its 200-plus affiliated local stations, providing them with: a tie-in guide resembling an Elvis album cover featuring compelling story ideas for local newscasts; attention-grabbing contest ideas (such as a dance competition featuring prizes for best swivel hips and blue suede shoes); and a wealth of Elvis trivia. CBS will also be providing six Elvis songs for stations to use in locally produced on-air promos.





  [may 2005]  
S
M
T
W
T
F
S


· ELVIS (CBS)





[09/25/17 - 12:06 PM]
Live Musical Production of Tony Award-, Grammy Award- and Pulitzer Prize-Winning Musical "Rent" to Air Sunday, January 27, 2019, on FOX
After winning four Tony Awards and the Pulitzer Prize, writer/composer Jonathan Larson's tour de force celebrates its 20th anniversary this year, as it continues to offer an inspiring message of hope and friendship.

[09/25/17 - 12:05 PM]
Emmy(R)-Nominated Sketch Comedy Series "Tracey Ullman's Show" Returns for Second Season Oct. 20 on HBO
Over the course of the new season, Ullman uses her signature brand of sharp satire to shape-shift into a range of public figures and offbeat original characters.

[09/25/17 - 11:10 AM]
Freeform Orders a Pilot Spinoff "Pretty Little Liars: The Perfectionists," From Warner Horizon Scripted Television
Sasha Pieterse and Janel Parrish will reprise their roles from the parent series.

[09/25/17 - 11:06 AM]
History(R)'s New Scripted Drama Series "Knightfall" Delving Into the Mysterious World of the Knights Templar Premieres Wednesday, December 6 at 10 PM ET/PT
"Knightfall" begins after the fall of the city of Acre, the Templar's last stronghold in the Holy Land, where the Holy Grail is lost.

[09/25/17 - 10:30 AM]
Contractor Mike Holmes and His Family Help Homeowners on New DIY Network Series "Holmes: Next Generation"
The six-episode series is scheduled to premiere in March 2018.

[09/25/17 - 10:03 AM]
"The Newspaperman: The Life and Times of Ben Bradlee," An Intimate Documentary Portrait, Debuts Dec. 4 on HBO
Washington Post executive editor Ben Bradlee was largely credited with taking down President Richard Nixon in 1974 after the Post broke the Watergate story, exposing the largest political scandal in American history.

[09/25/17 - 10:01 AM]
Sanaa Lathan Joins Showtime(R) Drama Series "The Affair"
She'll recur as Jenelle, the tough-as-nails principal of the charter school where Noah (Dominic West) teaches, who intrigues him.

[09/25/17 - 09:51 AM]
FX+ Expands Content and Launches on Cox
FX+, a new commercial-free service featuring all seasons of almost every current and library title of FX original series, has added all seasons of 15 additional FX original series.

[09/25/17 - 09:31 AM]
Nickelodeon's Brand-New "SpongeBob SquarePants" Halloween Stop-Motion Animation Special: "The Legend of Boo-kini Bottom" Premieres Friday, Oct. 13, at 7:00 P.M. (ET/PT)
The special tells the story of the Flying Dutchman (Brian Doyle-Murray) coming to Bikini Bottom to make sure everyone in town is scared - especially SpongeBob, who seems to be unflappable in his belief that spooky things are actually funny.

[09/25/17 - 08:32 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Top Competition
The Peacock once again leads the night in total viewers and adults 18-49.

[09/25/17 - 08:11 AM]
Paramount Network Announces Launch Date and Logo
The network will officially debut on Thursday, January 18 at 9:00/8:00c with a live one-hour episode of "Lip Sync Battle" emanating from the Paramount lot in Hollywood.

[09/25/17 - 08:03 AM]
SundanceTV Starts Production on the Third Season of Its Critically-Acclaimed Series "Hap and Leonard"
The six-part drama, returning to SundanceTV in early 2018, takes inspiration from "The Two-Bear Mambo," the third installment of Joe R. Lansdale's popular book series.

[09/25/17 - 07:34 AM]
Video: Netflix Debuts New Trailer for the Film "First They Killed My Father"
Directed by Angelina Jolie, the film is the adaptation of Cambodian author and human rights activist Loung Ung's gripping memoir of surviving the deadly Khmer Rouge regime from 1975 to 1978.

[09/25/17 - 07:25 AM]
CBS Sports' Coverage of NFL for Week 3 Up +4% Over 2016
CBS spins the numbers for Sunday, September 24.

[09/25/17 - 06:03 AM]
Renowned Television Creators Amy Sherman-Palladino and Daniel Palladino Sign Multi-Year Overall Deal with Amazon Studios
Sherman-Palladino and Palladino will develop television projects that will add to their unprecedented two-season greenlight of upcoming Amazon Original Series "The Marvelous Mrs. Maisel," which debuts this fall on Prime Video.