PARIS & NICKY HILTON GUEST-STAR ON NBC'S 'I WANT TO BE A HILTON' TUESDAY, JUNE 28, 9-10 P.M. ET

Kathy Hilton Joins Daughters Paris and Nicky In Southampton, And Teaches Contestants The Importance Of 'Giving Back'

NEW YORK -- June 27, 2005 -- NBC's Kathy Hilton whisks the "I Want to be a Hilton" contestants away via helicopter to her Southampton home for their second task, where they learn the importance of 'giving back' by organizing a charity auction to benefit the Memorial Sloan-Kettering Cancer Center to raise money for breast cancer research. Joining them are Hilton's famed daughters, Paris and Nicky, who take the contestants out on the town to promote the days events on NBC's "I Want to be a Hilton" (Tuesday, June 28, 9-10 p.m. ET).

"To me it's very important to give back," said Hilton. "My Mother died of breast cancer a couple of years ago. In my mother's memory we will be holding our first annual Hilton estate sale to benefit the Memorial Sloan-Kettering Cancer Center."

With the help of Christies auctioneers and Manhattan event planners, the contestants must plan and pull off a first-class charity auction. The stakes are high as the two teams compete to raise money to benefit this cause, which has a personal meaning to the Hilton family. One contestant suffers an emotional breakdown trying to fit in, while two others find time for romance. The winning team who raises the most money at the auction gets a private clambake on the beach and the losing team faces the elimination room, where Mrs. Hilton will once again declare one contestant "off the list."

"I Want to be a Hilton" is produced by Endemol USA, a leading producer of television programming specializing in reality and non-scripted genres for network and cable television. Endemol USA is a division of Endemol Holding, a prominent international content developer, producer and distributor of television and online programming. David Goldberg is the President of Endemol USA. The series is executive produced by Paul Buccieri, Danny Salles, Jason Hervey and Rick Hilton.