[08/04/05 - 12:00 AM]
It's No Joke! Nick at Nite's Hi-Jinks Scores Triple Digit Gains for Premiere Episode

[via press release from Nick at Nite]

It's No Joke! Nick At Nite's Hi-Jinks Scores Triple Digit Gains For Premiere Episode

Over 2.8 Million Total Viewers Tune in to Network�s Original Hidden Camera Show

Nick at Nite #2 Basic Cable Net Among Total Viewers for Premiere�s Time Period

New York, NY, August 4, 2005 � Nick at Nite�s hidden�camera series, Hi-Jinks, drew triple digit gains for the network�s premiere telecast on Tuesday, August 2 at 9:30 p.m. ET/PT, averaging over 2.8 million total viewers and posting a 2.4 HH rating. The network�s latest original, in which adults play good-natured pranks on kids, fueled the network to triple digit gains in household rating, total viewers, demo delivery and rating, powering Nick at Nite as the #2 basic cable net among total viewers for the premiere�s time period.

Each week also features instantly recognizable stars lending their talents to play tricks on unsuspecting kids. Last night�s episode featured actress/model Vivica Fox (Kill Bill Volume I) holding a casting session to find teens to appear in a commercial for her new fragrance, �Foxy,� which smells awful. Other pranks in the show included a dancing bear at the zoo and giant cell phones sold to teens.

Nick at Nite improved +117% over the same time period last year, averaging over 2.8 million total viewers. The premiere installment posted a 2.4 household rating for the airing, up +100% over 2004. The telecast averaged a 0.6/593,000 among Adults 18-49, Nick at Nite's core audience, lifting prior-year levels by +100% in rating and +113% in delivery.

�Nick at Nite is thrilled that Hi-Jinks is such a huge hit with our viewers,� explains Sal Maniaci, Vice President, Development and Production, TV land and Nick at Nite. �Filled with non-stop laughs for adults and children, this supports Nick at Nite�s progression into original programming that the whole family can enjoy.�

The series is created by Nick at Nite�s Joe Boyd. Kim Rosenblum, Senior Vice President, TV Land and Nick at Nite, and Joe Boyd are Executive Producers. The show is being produced by Banyan Productions (Trading Spaces).

For over a decade, Banyan Productions has been a leading creator of reality-based television programming, including the breakout TLC hit series Trading Spaces. The company produces more than 500 original episodes of television per year. Banyan Productions has developed and produced series for NBC, Twentieth Television and the Fox (O&Os), TLC, Discovery Channel, The Food Network, Discovery Health Channel, Sony International, Lifetime Television, The Travel Channel, PBS and HGTV.

Nick at Nite Originals was created in 2003 to develop original programming that meets what the network refers to as the "Four F�s" criteria: programming that is Family-Friendly, Funny and Familiar. Nick at Nite Originals produced Fatherhood (June 2004), a show based on Bill Cosby�s best-selling book of the same name, which has been one of the highest rated shows on the network. The series is currently in its second season with more episodes to premiere in October 2005. In May 2005, the network aired Nick at Nite�s Search for the Funniest Mom in America.

For more information about Nick at Nite's originals line-ups, visit www.nickatnite.com.

Nick at Nite and all related logos and titles are trademarks of Viacom International, Inc.

Currently seen in more than 88 million U.S. homes, Nick at Nite features timeless hit comedies: "The Cosby Show" � this Emmy Award-winning sitcom is one of the network�s highest-rated shows: "Full House" � this popular family comedy launched on the network in October and is one of the highest-rated and most popular syndicated programs in television; and "Roseanne," one of the most talk-about and celebrated sitcoms in television history.

MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B), owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

  [august 2005]  


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