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[08/30/05 - 12:00 AM]
AMC's August 2005 Performance Ranks as Network's Strongest Month Ever

[via press release from AMC]

AMC's August 2005 Performance Ranks as Network's Strongest Month Ever

On the heels of AMC's record ratings performance in 2004, first quarter (Q1, 2005) and second quarter (Q2, 2005), the network's momentum continues with August ranking as the network's strongest month ever in Primetime ratings, Household delivery, as well as A18-49 and A25-54 deliveries.

Across all dayparts, August 2005 yielded AMC's highest HH, 18-49 & 25-54 deliveries compared to prior August performances in addition to showing year-to-year double-digit growth in key demos.

For the month in Primetime (M-Su 8-11p), AMC ranked as a top ad-supported network:

- Ranked #11 in HH Ratings (1.11 HH RTG)

- Ranked #11 in HH Ratings (1.11 HH RTG)

- Ranked #11 in HH Ratings (1.11 HH RTG)

- Ranked #11 in HH Delivery (961,000

- Ranked #9 in Adult 25-54 delivery (575,000)

- Ranked #11 in HH Delivery (961,000

- Ranked #14 among Adult 18-49 delivery (493,000)

The network's August ratings highlights include:

- Primetime HH ratings (1.11 HH RTG) is AMC's highest monthly ratings ever up 42% year to year (.78 in Aug '04).

- Primetime HH delivery (961,000) is AMC's highest monthly delivery ever up 44% year to year (666,000 in Aug '04).

- Primetime A18-49 performance (493,000) is AMC's highest monthly prime delivery ever up 52% year to year (325,000 in Aug 04).

- Primetime A25-54 performance (575,000) is AMC's highest monthly prime delivery ever up 48% year to year (389,000 in Aug 04) ).

**Source: Nielsen Media Research, Aug 2005 vs Aug 2004. Primetime: M-Su 8-11p; Since beginning of Nielsen measurement 4/97. Comparisons to ad-supported network performance exclude Nick, which does not broadcast more than 51% of primetime daypart.

"AMC's strength is not only in households but also in the core demos of A18-49 and A25-54," said Charlene Weisler, SVP Research Rainbow Networks. "The network's all time high monthly prime performance in August and its rank among the top 10 networks in A25-54 delivery demonstrates that viewers will actively seek out great movie titles. August on AMC offered The Complete Bond (stunt premiere-to-date rating 0.91) and the 20th Anniversary of Clint Eastwood's Pale Rider (second highest rated AMC telecast ever at a 2.55 prime rating)."





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