or


[08/31/05 - 12:00 AM]
MTV, Vh1, and CMT Launch Hurricane Katrina Relief Campaign

[via press release from MTV]

MTV, VH1, and CMT Launch Hurricane Katrina Relief Campaign

Live Multi-Artist, Multi-Genre, Multi-Platform Special

Set for Saturday, September 10th Featuring Ludacris, Green Day, Gretchen Wilson, Usher, Alicia Keys, John Mellencamp, Dave Matthews Band, Rob Thomas, David Banner, Linkin Park's Chester Bennington, and More

Special to Direct Donations to The American Red Cross and Promote Volunteerism

NEW YORK, Aug. 31 -- MTV, VH1, and CMT today announced the first stage of an ongoing Hurricane Katrina relief campaign -- a multi-artist, multi-genre, multi-platform live performance special set to air across all three networks on Saturday, September 10th. The special will seek to raise much needed funds for The American Red Cross and similar organizations as they continue their relief efforts. The campaign will also seek to activate the diverse audiences across MTV, VH1, and CMT to drive volunteerism, donations, and general awareness.

"In the face of a tragedy of this scope, we simply have to do everything in our power to offer support, comfort and hope to all the people directly impacted by the hurricane. This is always the first and best instinct of all our millions of viewers, and the artists we know so well. If we can offer a platform to contribute in some meaningful way, all of our MTV Networks brands will be there," said Judy McGrath, Chair and CEO, MTV Networks. "Our goal is to join forces on every medium to get involved, to volunteer, to contribute in any way we can."

"There's been an outpouring of support and concern and a desire to help from the artist community, our audiences and our employees. We feel fortunate to be able to provide a forum to channel all of this energy and good will and to let the people in the affected states know that we're there for them," said Van Toffler, President MTV Networks Music Group. "Many of the artists across our channels are from the affected areas and have a strong connection to the south. We are looking to activate every hip-hop, rock, country, R&B, and pop music fan out there to get involved and help support the relief efforts."

The ongoing relief campaign will kick off with a live programming block from locations in New York, Los Angeles, Atlanta and Nashville featuring Ludacris, Green Day, Gretchen Wilson, Usher, Alicia Keys, John Mellencamp, Dave Matthews Band, Rob Thomas, David Banner, Linkin Park's Chester Bennington, and more. The special will feature performances from country, pop, rock, and hip-hop artists and will be simulcast across all three networks, as well as MTV2, mtvU, VH1 Classic, plus MTV Overdrive and VSpot, the broadband video networks. Additional details will be announced shortly.

Starting immediately, all CMT, VH1, and MTV platforms will begin an awareness campaign to provide information to viewers on how to get involved and participate in the relief efforts. Viewers and users will be directed to web sites and numbers where they can make donations of money, clothing, equipment, and anything else that may help the affected areas

MTV News also announced today that it will air a special on the hurricane relief efforts which will also air on Saturday, September 10th and feature news correspondents Gideon Yago, Sway Calloway, and SuChin Pak filing from the hardest hit areas.

mtvU also announced today that it will be partnering with its nearly 7 million college students, national fraternities and sororities, other student organizations and Urban Outfitters to mobilize clothing drives, donations and volunteer relief efforts. mtvU will also continue to broadcast special features from the universities most affected by the hurricane, and will highlight the relief work of the thousands of college students who have been displaced and cannot return to their schools.

Viacom, MTV Networks parent company, is making a $1,000,000 cash contribution to the American Red Cross Disaster Relief Effort and is also instituting a worldwide employee matching gift program for employee donations. For any donation made by a Viacom employee to the American Red Cross Disaster Relief Effort, Viacom will match the amount, over and above the company's direct cash contribution.

Additionally, Viacom's other media properties, including BET, CBS, and UPN, as well as Infinity Broadcasting and Viacom Outdoor have a variety of support efforts underway ranging from special programming, to the donation of significant air time for public service announcements for the American Red Cross and other organizations that are coordinating relief and fundraising efforts. Local television, radio and outdoor operations are also involved in organizing and supporting community-based relief efforts.

The total value of these efforts including donated airtime and ad space is estimated to total tens of millions of dollars overall.

The American Red Cross is asking people to help by making an online contribution to the Disaster Relief Fund at http://www.redcross.org or by calling 1-800-HELP-NOW to donate, signing up with a local chapter to volunteer or making a blood donation.

MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B), owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

SOURCE MTV
Web Site: http://www.mtv.com http://www.redcross.org





  [august 2005]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[04/01/15 - 08:45 AM]
NBC Ties for the Nightlong Win Against All-Original Competition on the Big 4, Despite Encores of "Voice" and "Chicago Fire"
NBC spins the numbers for Tuesday, March 31.

[04/01/15 - 08:38 AM]
Tuesday's Broadcast Ratings: "NCIS," "Dovekeepers" Top Viewers for CBS
The Eye however shares the adults 18-49 crown with NBC last night.

[04/01/15 - 08:29 AM]
Nat Geo WILD Celebrates Earth Day with Slate of Original Animal Programming Throughout April
To help localize the Earth Day effort, Nat Geo WILD will invite people to post a selfie with the part of the Earth they most want to protect, using the hashtag #earthdayselfie.

[04/01/15 - 07:24 AM]
NBC Sports Group Fills Out 2015 Stanley Cup Playoff Bracket with Complete Coverage Beginning April 15
During April, May and June, NBC Sports Group will televise as many as 105 playoff games and possibly more than 260 hours of programming.

[04/01/15 - 07:21 AM]
CNBC's "Consumed: The Real Restaurant Business" Premieres Wednesday, May 13 at 10PM ET/PT
CNBC takes viewers behind-the-scenes of five very different restaurants in the ultra-competitive New York food scene, chronicling their every struggle and occasional triumph.

[04/01/15 - 06:40 AM]
VH1 Gives the Green Light to Love on the Red Planet with "Space D.A.T.E"
"These brave individuals have committed to spending years of their lives on Mars," said Tom Calderone. "We figured that we may as well give them an opportunity to be with someone hot."

[03/31/15 - 06:02 PM]
Video: "The Flash" - Different Person Trailer
The CW has released a one-minute preview of the remainder of the season.

[03/31/15 - 03:46 PM]
It's Only the Beginning... "Bloodline" Season 2 Coming 2016
Netflix has renewed its just-launched drama for a second season.

[03/31/15 - 02:09 PM]
"House of Lies" Renewed for a Fifth Season On Showtime(R)
"When you have a gifted acting ensemble led by Don Cheadle and smart, acerbic writing led by showrunner Matthew Carnahan you expect something special, and "House of Lies" delivers for us each season," said Gary Levine.

[03/31/15 - 01:48 PM]
E!'s "The Grace Helbig Show" Reveals First Episode Guests Aisha Tyler, Mamrie Hart and DJ Flula
Join Grace as she geeks out with friends, fans and special guests over all things pop culture.

[03/31/15 - 01:15 PM]
HGTV Delivers Record-Breaking Ratings in First Quarter 2015
HGTV spins the numbers for the quarter to date.

[03/31/15 - 01:11 PM]
History(R) Announces Development of Scripted Series "The Boys of '67"
Award-winning screenwriter Jeb Stuart will pen and executive produce the series based on the book of the same name by noted historian Andrew Wiest.

[03/31/15 - 01:02 PM]
Turner Broadcasting's TBS and Adult Swim Score Top 5 Primetime Rankings Among Adults 18-34 and Adults 18-49 in Primetime
Turner further spins the numbers for the week of March 9-15.

[03/31/15 - 12:52 PM]
Disney Channel Is 1Q15's #1 Total Day Cable Network in Total Viewers and Kids 6-11; 24-Hour Disney Junior Channel Soars to Record Quarterly Highs
Disney Channel spins the numbers for the quarter to date.

[03/31/15 - 12:51 PM]
Disney XD Delivers #1 Quarter of All Time in Total Viewers and Target Demographics
Disney XD spins the numbers for the quarter to date.