or


[08/31/05 - 12:00 AM]
MTV, Vh1, and CMT Launch Hurricane Katrina Relief Campaign

[via press release from MTV]

MTV, VH1, and CMT Launch Hurricane Katrina Relief Campaign

Live Multi-Artist, Multi-Genre, Multi-Platform Special

Set for Saturday, September 10th Featuring Ludacris, Green Day, Gretchen Wilson, Usher, Alicia Keys, John Mellencamp, Dave Matthews Band, Rob Thomas, David Banner, Linkin Park's Chester Bennington, and More

Special to Direct Donations to The American Red Cross and Promote Volunteerism

NEW YORK, Aug. 31 -- MTV, VH1, and CMT today announced the first stage of an ongoing Hurricane Katrina relief campaign -- a multi-artist, multi-genre, multi-platform live performance special set to air across all three networks on Saturday, September 10th. The special will seek to raise much needed funds for The American Red Cross and similar organizations as they continue their relief efforts. The campaign will also seek to activate the diverse audiences across MTV, VH1, and CMT to drive volunteerism, donations, and general awareness.

"In the face of a tragedy of this scope, we simply have to do everything in our power to offer support, comfort and hope to all the people directly impacted by the hurricane. This is always the first and best instinct of all our millions of viewers, and the artists we know so well. If we can offer a platform to contribute in some meaningful way, all of our MTV Networks brands will be there," said Judy McGrath, Chair and CEO, MTV Networks. "Our goal is to join forces on every medium to get involved, to volunteer, to contribute in any way we can."

"There's been an outpouring of support and concern and a desire to help from the artist community, our audiences and our employees. We feel fortunate to be able to provide a forum to channel all of this energy and good will and to let the people in the affected states know that we're there for them," said Van Toffler, President MTV Networks Music Group. "Many of the artists across our channels are from the affected areas and have a strong connection to the south. We are looking to activate every hip-hop, rock, country, R&B, and pop music fan out there to get involved and help support the relief efforts."

The ongoing relief campaign will kick off with a live programming block from locations in New York, Los Angeles, Atlanta and Nashville featuring Ludacris, Green Day, Gretchen Wilson, Usher, Alicia Keys, John Mellencamp, Dave Matthews Band, Rob Thomas, David Banner, Linkin Park's Chester Bennington, and more. The special will feature performances from country, pop, rock, and hip-hop artists and will be simulcast across all three networks, as well as MTV2, mtvU, VH1 Classic, plus MTV Overdrive and VSpot, the broadband video networks. Additional details will be announced shortly.

Starting immediately, all CMT, VH1, and MTV platforms will begin an awareness campaign to provide information to viewers on how to get involved and participate in the relief efforts. Viewers and users will be directed to web sites and numbers where they can make donations of money, clothing, equipment, and anything else that may help the affected areas

MTV News also announced today that it will air a special on the hurricane relief efforts which will also air on Saturday, September 10th and feature news correspondents Gideon Yago, Sway Calloway, and SuChin Pak filing from the hardest hit areas.

mtvU also announced today that it will be partnering with its nearly 7 million college students, national fraternities and sororities, other student organizations and Urban Outfitters to mobilize clothing drives, donations and volunteer relief efforts. mtvU will also continue to broadcast special features from the universities most affected by the hurricane, and will highlight the relief work of the thousands of college students who have been displaced and cannot return to their schools.

Viacom, MTV Networks parent company, is making a $1,000,000 cash contribution to the American Red Cross Disaster Relief Effort and is also instituting a worldwide employee matching gift program for employee donations. For any donation made by a Viacom employee to the American Red Cross Disaster Relief Effort, Viacom will match the amount, over and above the company's direct cash contribution.

Additionally, Viacom's other media properties, including BET, CBS, and UPN, as well as Infinity Broadcasting and Viacom Outdoor have a variety of support efforts underway ranging from special programming, to the donation of significant air time for public service announcements for the American Red Cross and other organizations that are coordinating relief and fundraising efforts. Local television, radio and outdoor operations are also involved in organizing and supporting community-based relief efforts.

The total value of these efforts including donated airtime and ad space is estimated to total tens of millions of dollars overall.

The American Red Cross is asking people to help by making an online contribution to the Disaster Relief Fund at http://www.redcross.org or by calling 1-800-HELP-NOW to donate, signing up with a local chapter to volunteer or making a blood donation.

MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B), owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

SOURCE MTV
Web Site: http://www.mtv.com http://www.redcross.org





  [august 2005]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[09/02/14 - 03:36 PM]
New "Supernatural" Season 10 Poster Revealed!
The new season of "Supernatural" kicks off Tuesday, October 7 at 9:00/8:00c.

[09/02/14 - 01:59 PM]
FOX Sports Continues Soccer Lineup with 2016 UEFA EURO Qualifiers
Starting in September and spanning through November, FOX Sports and its family of networks have 54 live games over the first four qualifying match days, in addition to several international friendlies.

[09/02/14 - 01:59 PM]
Discovery Is "All-In, All-Night" with Three Hours of Poker Themed Programming on September 10th
The cable channel will up the ante with three brand new specials as a part of poker themed night.

[09/02/14 - 01:41 PM]
CBS Sports and NFL Network "Run This Town" for Thursday Night Football Open with Music Featuring Rihanna and Narration by Don Cheadle
The 16-game "Thursday Night Football" schedule kicks off on September 11 with the Steelers vs. Ravens from Baltimore and ends with a Week 16 Saturday doubleheader on December 20.

[09/02/14 - 01:20 PM]
Netflix Orders Third Season of "Hemlock Grove"
Showrunner Charles H. (Chic) Eglee will return for the ten-episode final season which is slated to premiere on Netflix in 2015.

[09/02/14 - 01:20 PM]
"Houdini" Mesmerizies 3.7 Million Viewers
History spins the numbers for Monday, September 1.

[09/02/14 - 01:07 PM]
New Series "Live Free or Die" Follows Five Americans Who Left Their Mainstream Lives to Survive off the Land, Premieres Sept. 30 at 10 PM
National Geographic Channel's new series examines one of America's most remote subcultures, following five individuals living in the country's backwoods and swamps with few of the trappings of modern society.

[09/02/14 - 12:11 PM]
TNT Announces Restaurants Set to Participate in New Series "On the Menu," Premiering Friday, Oct. 3
Host Ty Pennington and legendary Chef Emeril Lagasse headline the series in which everyday cooks will vie for the chance to have their own dishes served in major restaurant chains across the country.

[09/02/14 - 12:07 PM]
Get Ready for Football Season with Birchbox Man and "The League"
All Birchbox Man subscribers will receive the box, containing everything they need from the best in grooming and lifestyle in preparation for the big game.

[09/02/14 - 12:03 PM]
Top Five Home Cooks Named on "MasterChef"
Plus: auditions for season six begin Saturday, September 13 in San Francisco and San Diego.

[09/02/14 - 11:42 AM]
WatchESPN Launches to Mediacom, Suddenlink, NCTC and NTTC Customers
Access to WatchESPN is now currently available to 75 million households nationwide.

[09/02/14 - 11:22 AM]
HGTV and DIY Network to Premiere Eight New Shows This Fall
Highlights include "Lakefront Bargain Hunt," premiering Sunday, September 14 at 8:00/7:00c on HGTV.

[09/02/14 - 11:02 AM]
Spike TV Presents a Compelling Inside Look at the Life of America's Greatest Daredevil, Evel Knievel
The 90-minute special will premiere on Spike TV Wednesday, September 10 at 11:00/10:00c.

[09/02/14 - 10:30 AM]
Monday's Broadcast Ratings: "MasterChef," "American Ninja Warrior" Top Demos
FOX and NBC both share the adults 18-49 crown last night.

[09/02/14 - 10:20 AM]
ABC Family Scares Up Some Fun During Its 16th Annual "13 Nights pf Halloween" Holiday Programming Event, Airing October 19th - 31st
The fright fest features brand-new Halloween-themed episodes of "Melissa & Joey" and "Baby Daddy," an all-new "Pretty Little Liars" fan appreciation special, plus the hilariously scary prank specials "Freak Out."