ABC TELEVISION AND ENTERTAINMENT WEEKLY MAGAZINE OFFER TRADING CARDS TO "LOST" FANS

Exclusive ABC Advertisement to Run in EW's September 19 Issue

ABC Television will run an exclusive advertising insert in Entertainment Weekly Magazine's September 16 issue, consisting of specially designed LOST trading cards. Created with the help of the hit show's writers, the cards will provide a host of data about each of the show's 15 characters, both on the island and before the crash, as well as information about Flight 815; the mysterious hatch; and other elements that are critical to the series.

The 27 cards will be available exclusively inside Entertainment Weekly's September 16 edition to subscribers and newsstand buyers alike. Each copy of the issue will include one of three existing sheets (with nine cards per page). The issue will be available on newsstands beginning September 12.

"'Lost' has a tremendous fan following, and this is just one more opportunity to meet the needs of all those fans," said Mike Benson, Sr. VP Marketing, ABC Entertainment. "Also, for anyone who might have missed some episodes, we hope they will find the cards entertaining and provocative enough to start watching at the beginning of this season and to sample the 'Lost' website."

"We are delighted to bring these unique LOST trading cards to our readers," said Tom Morrissy, Publisher of Entertainment Weekly. "They are sure to be valued by our readers who share a passion for television."

Entertainment Weekly, a winner of four National Magazine Awards (two for General Excellence, one for Design and one for Special Interest) is America's leading consumer magazine of entertainment and popular culture. The magazine is a wholly owned subsidiary of Time Inc., and has a guaranteed circulation rate base of 1.7 million reaching an audience of 10.5 million readers.

"Lost" stars Adewale Akinnuoye-Agbaje as the mysterious island man, Naveen Andrews as Sayid, Emilie de Ravin as Claire, Matthew Fox as Jack, Jorge Garcia as Hurley, Maggie Grace as Shannon, Josh Holloway as Sawyer, Malcolm David Kelley as Walt, Daniel Dae Kim as Jin, Yunjin Kim as Sun, Evangeline Lilly as Kate, Dominic Monaghan as Charlie, Terry O'Quinn as Locke, Harold Perrineau as Michael and Michelle Rodriguez as Ana Lucia.

J.J. Abrams, Damon Lindelof co-created "Lost" and also serve as executive producers, along with Carlton Cuse, Bryan Burk and Jack Bender. "Lost," which is filmed entirely on location in Hawaii, is from Touchstone Television.