[09/20/05 - 12:00 AM]
We: Women's Entertainment Makes a Match with Kiss & Tell

[via press release from WE: Women's Entertainment]

WE: Women's Entertainment Makes a Match with Kiss & Tell

Match.com Signs on as the Exclusive Sponsor for WE's New Original Dating Reality series Kiss & Tell

New York, NY - September 20, 2005 - WE: Women's Entertainment, the only cable network dedicated to helping women connect to one another and the world around them, announced today that Match.com, the world's largest dating and relationship site, has signed on as the exclusive sponsor for the network's new original reality dating series, Kiss & Tell. The nine-part series, following the lives of 12 single men and women in NY on their quest for dating adventures, premieres Monday, September 26that 10 PM.

As part of the sponsorship agreement, the network will feature Match.com dating expert Dawn Yanek in custom vignettes where she provides advice and insight about the do's and don'ts of dating. A new vignette will air with each new weekly episode and will be based on Match.com's Love Guide, a free, step-by-step program that focuses on self evaluation, expanding one's romantic possibilities and managing relationships. Viewers can also log onto WE's web site at www.we.tv to view the vignettes and integrated tune-in spots will also be airing throughout the series on the network.

"The Kiss & Tell series furthers the network's commitment to producing quality original programming and Match.com fits in as a perfect sponsor for the series," said Arlene Manos, President, Rainbow National Network Advertising Sales. "We are very pleased to provide another opportunity for match.com to brand their message and to reach a larger female demographic, and we think our viewers will really enjoy an inside look into dating life, as well as relate to the expert advice Match.com has to offer."

"For more than a decade, Match.com has been creating new romantic opportunities for single people and providing them with the tools and advice they need to find loving, lasting relationships," said Kristin Kelly, senior director of public relations for Match.com. "Our partnership with WE and its Kiss & Tell series provides an effective and entertaining way for us to show consumers we understand about the complications of love and, most importantly, Match.com's commitment to making the search for love as simple as possible."

Kiss & Tell treats viewers to a look at a new set of dating rules and the experiences that follow, including: nights out at the trendiest bars and restaurants; intimate talks about who's datable and who's not; which gender has the upper hand in dating; and how far men vs. women go on the first date. The dynamics of the group range from a Park Avenue Princess to a Downtown Bartender and even include a Scientist and an Heir.

The launch of Kiss & Tell comes on the heels of the record ratings WE scored with "American Princess" and an overall successful summer for WE. The network's ratings increased by +50% from Summer '04 (0.2) to Summer '05 (0.3), making it the #3 network for Prime ratings growth (compared to networks in 50+ million homes). In addition, 70% of WE's top 10 rated telecasts in the 04-05 season to date, aired from Jun-05 to Aug-05. American Princess debuted on WE 8/7/05 with a 0.42 HH rating. Summer '05 was also WE's best summer ever for audience size and concentration, with HH delivery up +14% from Summer '04, and demo delivery and VPVH levels for W18-49 and W25-54 at their highest summer levels.

About WE: Women's Entertainment
WE: Women's Entertainment is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services and is currently seen in over 55 million homes.

About Match.com
Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after a decade. Throughout its 10-year history, Match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the Match.com community, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose.

Match.com is the world's biggest online dating and personals property, according to the global ranking of the Personals category by industry-leading independent measurement firm comScore Media Metrix. In addition, Match.com received the Hitwise Top 10 Award in April 2005. Number one across North America and Europe, Match.com operates leading subscription-based online dating sites in 32 countries, in 18 languages and spanning six continents. Match.com also powers online dating on MSN across Europe, Asia, the United States, Australia (NineMSN) and Latin America and is the premier provider of personals for Love@AOL. Match.com is an operating business of IAC/InterActiveCorp (Nasdaq: IACI).

  [september 2005]  


[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 04:45 PM]
Video: First Promo for "Grease: Live" to Air During "Scream Queens" Tonight
Get your first look at the upcoming promo for the much-ballyhooed live event.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:40 PM]
The CW Extends "The Flash/Arrow" Crossover by Four Minutes
Lead outs "iZombie" and "Supernatural" will air in their entirety following said event.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.