or


[09/20/05 - 12:00 AM]
We: Women's Entertainment Makes a Match with Kiss & Tell

[via press release from WE: Women's Entertainment]

WE: Women's Entertainment Makes a Match with Kiss & Tell

Match.com Signs on as the Exclusive Sponsor for WE's New Original Dating Reality series Kiss & Tell

New York, NY - September 20, 2005 - WE: Women's Entertainment, the only cable network dedicated to helping women connect to one another and the world around them, announced today that Match.com, the world's largest dating and relationship site, has signed on as the exclusive sponsor for the network's new original reality dating series, Kiss & Tell. The nine-part series, following the lives of 12 single men and women in NY on their quest for dating adventures, premieres Monday, September 26that 10 PM.

As part of the sponsorship agreement, the network will feature Match.com dating expert Dawn Yanek in custom vignettes where she provides advice and insight about the do's and don'ts of dating. A new vignette will air with each new weekly episode and will be based on Match.com's Love Guide, a free, step-by-step program that focuses on self evaluation, expanding one's romantic possibilities and managing relationships. Viewers can also log onto WE's web site at www.we.tv to view the vignettes and integrated tune-in spots will also be airing throughout the series on the network.

"The Kiss & Tell series furthers the network's commitment to producing quality original programming and Match.com fits in as a perfect sponsor for the series," said Arlene Manos, President, Rainbow National Network Advertising Sales. "We are very pleased to provide another opportunity for match.com to brand their message and to reach a larger female demographic, and we think our viewers will really enjoy an inside look into dating life, as well as relate to the expert advice Match.com has to offer."

"For more than a decade, Match.com has been creating new romantic opportunities for single people and providing them with the tools and advice they need to find loving, lasting relationships," said Kristin Kelly, senior director of public relations for Match.com. "Our partnership with WE and its Kiss & Tell series provides an effective and entertaining way for us to show consumers we understand about the complications of love and, most importantly, Match.com's commitment to making the search for love as simple as possible."

Kiss & Tell treats viewers to a look at a new set of dating rules and the experiences that follow, including: nights out at the trendiest bars and restaurants; intimate talks about who's datable and who's not; which gender has the upper hand in dating; and how far men vs. women go on the first date. The dynamics of the group range from a Park Avenue Princess to a Downtown Bartender and even include a Scientist and an Heir.

The launch of Kiss & Tell comes on the heels of the record ratings WE scored with "American Princess" and an overall successful summer for WE. The network's ratings increased by +50% from Summer '04 (0.2) to Summer '05 (0.3), making it the #3 network for Prime ratings growth (compared to networks in 50+ million homes). In addition, 70% of WE's top 10 rated telecasts in the 04-05 season to date, aired from Jun-05 to Aug-05. American Princess debuted on WE 8/7/05 with a 0.42 HH rating. Summer '05 was also WE's best summer ever for audience size and concentration, with HH delivery up +14% from Summer '04, and demo delivery and VPVH levels for W18-49 and W25-54 at their highest summer levels.

About WE: Women's Entertainment
WE: Women's Entertainment is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services and is currently seen in over 55 million homes.

About Match.com
Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after a decade. Throughout its 10-year history, Match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the Match.com community, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose.

Match.com is the world's biggest online dating and personals property, according to the global ranking of the Personals category by industry-leading independent measurement firm comScore Media Metrix. In addition, Match.com received the Hitwise Top 10 Award in April 2005. Number one across North America and Europe, Match.com operates leading subscription-based online dating sites in 32 countries, in 18 languages and spanning six continents. Match.com also powers online dating on MSN across Europe, Asia, the United States, Australia (NineMSN) and Latin America and is the premier provider of personals for Love@AOL. Match.com is an operating business of IAC/InterActiveCorp (Nasdaq: IACI).





  [september 2005]  
S
M
T
W
T
F
S
    


· AMERICAN PRINCESS (WE)
· BRIDEZILLAS (WE)
· KISS & TELL (WE)











[08/22/14 - 08:45 AM]
"Welcome to Sweden" Equals Its Top 18-49 Rating Since July 24
NBC spins the numbers for Thursday, August 21.

[08/22/14 - 08:39 AM]
Discovery Channel Explores the World of Automotive Auctions in All New Series "Highway to Sell"
Across America, neglected classic cars are waiting to be restored and make their way back onto the street.

[08/22/14 - 08:36 AM]
Thursday's Broadcast Ratings: CBS Rides "Big Brother" to Top Spots
The Eye is the night's most-watched network among total viewers and adults 18-49.

[08/22/14 - 08:19 AM]
ABC's "Rookie Blue" Season Closer Is Up 22% to Tie a Season High and Tops Its Year-Ago Finale
ABC spins the numbers for Thursday, August 21.

[08/22/14 - 07:32 AM]
BBC America and BBC One Announce New Drama Series "The Living and the Dead"
"We are as excited about this show as anything since 'Life on Mars' and 'Ashes to Ashes' - we want it to be moving, tender, sensual... and very, very scary," said Ashley Pharoah and Matthew Graham.

[08/22/14 - 07:15 AM]
Teams Compete to Drive Away with the Grand Prize on New Food Network Series "Food Truck Face Off"
Jesse Palmer hosts the 13-episode series, premiering Thursday, October 2 at 8:00/7:00c.

[08/21/14 - 06:00 PM]
GSN's Third Episode of Body-Painting Competition Show, "Skin Wars," Delivers Series-High Ratings
GSN spins the numbers for Wednesday, August 20.

[08/21/14 - 04:28 PM]
Lifetime's Upcoming Premieres - "The Unauthorized Saved by the Bell Story", "Girlfriend Intervention", "Kim of Queens", and "Dance Moms: Abby's Studio Rescue"
The latter returns on Tuesday, September 16 at 8:00/7:00c on the cable channel.

[08/21/14 - 02:56 PM]
NBC Partners with Television Academy and NBCUniversal Networks to Bring Most Social Experience Ever for "The 66th Emmy(R) Awards" Live on Mon., Aug. 25
"Access Hollywood," E! and the "Today" show along with host Seth Meyers and his "Late Night" team, will join forces to harness the strength of their collective social media footprint.

[08/21/14 - 01:35 PM]
GSN Greenlights Season Four of Emmy(R) Nominated Hit Series "The Chase" and Season Two of Matchmaking Show "It Takes a Church"
Both seasons - of 20 and eight episodes, respectively - will air in 2015.

[08/21/14 - 12:54 PM]
WE tv Is Getting in the Box - The "Sex Box" - Network Greenlights First-Ever Extreme Relationship Therapy Series for 2015 Premiere
The first season will feature nine, one-hour episodes.

[08/21/14 - 12:08 PM]
It's Manzo Mania! Caroline and Family Return with Series Premiere of Bravo Media's "Manzo'd with Children"
"The Real Housewives of New Jersey" spin-off will premiere with back-to-back episodes on Sunday, October 5 at 9:00/8:00c.

[08/21/14 - 11:18 AM]
The Hub Network's App Is Honored with the National Parenting Center Seal of Approval
In its review of the Hub Network's app, The National Parenting Center praised the app for its wholesome entertainment, interactivity and the manner in which it is organized.

[08/21/14 - 11:11 AM]
The Search for the Next "MasterChef" Begins with Open Casting Calls Starting Saturday, September 13
Calls are set for New York City, Los Angeles, Chicago, San Francisco, Atlanta, Miami, Cleveland, San Diego, San Antonio, Memphis and New Orleans in the coming weeks.

[08/21/14 - 11:07 AM]
"The Tonight Show" Sets Nine-Week Highs in 18-49 Demo and Total Viewers for Week of Aug. 11-15
NBC spins the late-night numbers for the week of August 11-15.