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[10/13/05 - 12:00 AM]
UPN's "Top Model" Tramples the Competition to Win the Hour in Adults 18-34 and Women 18-34

[via press release from UPN]

UPN'S "TOP MODEL" TRAMPLES THE COMPETITION TO WIN THE HOUR IN ADULTS 18-34 AND WOMEN 18-34

"TOP MODEL" Takes Second in Adults 18-49

"TOP MODEL" Surges to Best Performance of this Cycle Across the Board

"VERONICA MARS" Delivers Dramatic Week To Week Growth

� WITH "AMERICA'S NEXT TOP MODEL," UPN WAS THE NUMBER ONE NETWORK IN THE 8PM HOUR AMONG ADULTS 18-34 (3.3/10) AND WOMEN 18-34 (5.2/15), BEATING THE PREMIERES OF ABC'S COMEDIES. AMONG WOMEN 18-34, "TOP MODEL" WAS 1.5 RATING POINTS AHEAD OF #2 ABC.

� "TOP MODEL" WAS ALSO FIRST FROM 8-9PM IN WOMEN 18-49 (4.3/11-tie).

� "TOP MODEL" SCORED SECOND AT 8PM WITH ADULTS 18-49 (2.8/8), BEHIND ONLY ABC.

� "TOP MODEL" SURGED THIS WEEK TO SCORE ITS BEST NUMBERS OF THIS CYCLE IN VIEWERS (5.6mil), ADULTS 18-34, ADULTS 18-49, WOMEN 18-34 AND WOMEN 18-49.

� "TOP MODEL" IMPROVED OVER LAST WEEK IN ALL KEY DEMOS, INCLUDING 18% IN ADULTS 18-34, 22% IN ADULTS 18-49, 30% IN WOMEN 18-34, 30% IN WOMEN 18-49 AND 17% IN VIEWERS.

� "VERONICA MARS" SCORED IMPRESSIVE WEEK TO WEEK INCREASES IN ALL KEY DEMOS, INCLUDING 17% IN ADULTS 18-34 (1.4/4), 30% IN ADULTS 18-49 (1.3/3), 25% IN WOMEN 18-34 (2.0/5), 38% IN WOMEN 18-49 (1.8/4) AND 15% IN VIEWERS (3.1MIL).

� "VERONICA" BEAT THE WB'S "RELATED" IN ADULTS 18-34, ADULTS 18-49, WOMEN 18-49 AND VIEWERS.

� OVERALL, UPN WAS SECOND FROM 8-10PM IN ADULTS 18-34 (2.3/7-tie) AND WOMEN 18-34 (3.6/9).

Source: Preliminary Nielsen affiliate based ratings, 10/12/2005

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

UPN'S "TOP MODEL" REIGNS ONCE AGAIN AS THE TOP SHOW AT 8PM WITH WOMEN 18-34

"TOP MODEL" Takes Second in Adults 18-34 and Women 18-49 and Topples NBC's "E-Ring" In Adults 18-49

"TOP MODEL" Surges to Best Performance of this Cycle Across the Board

"VERONICA MARS" Delivers Dramatic Week To Week Growth

� "AMERICA'S NEXT TOP MODEL" ONCE AGAIN MADE UPN THE NUMBER ONE NETWORK FROM 8-9PM AMONG WOMEN 18-34 (5.0/14), BEATING #2 ABC'S COMEDY PREMIERES BY MORE THAN A FULL RATING POINT.

� "TOP MODEL" SCORED A SECOND PLACE FINISH AT 8PM WITH ADULTS 18-34 (3.1/10) AND WOMEN 18-49 (4.2/11), BEHIND ONLY ABC. "TOP MODEL" RANKED THIRD AMONG ADULTS 18-49 (2.7/8-tie), BEATING NBC'S "E-RING" AND WB'S "ONE TREE HILL."

� "TOP MODEL" SURGED THIS WEEK TO SCORE ITS BEST NUMBERS OF THIS CYCLE IN VIEWERS (5.5mil), ADULTS 18-34, ADULTS 18-49, WOMEN 18-34 AND WOMEN 18-49.

� "TOP MODEL" IMPROVED OVER LAST WEEK IN ALL KEY DEMOS, INCLUDING 11% IN ADULTS 18-34, 17% IN ADULTS 18-49, 25% IN WOMEN 18-34, 27% IN WOMEN 18-49 AND 14% IN VIEWERS.

� "VERONICA MARS" SCORED IMPRESSIVE WEEK TO WEEK INCREASES IN ALL KEY DEMOS, INCLUDING 8% IN ADULTS 18-34 (1.3/4), 30% IN ADULTS 18-49 (1.3/3), 19% IN WOMEN 18-34 (1.9/5), 31% IN WOMEN 18-49 (1.7/4) AND 11% IN VIEWERS (3.0MIL).

� "VERONICA" BEAT THE WB'S "RELATED" IN ADULTS 18-49 AND VIEWERS.

� OVERALL, UPN WAS SECOND FROM 8-10PM IN WOMEN 18-34 (3.4/9).

Source: NTI, 10/12/2005





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· AMERICA'S NEXT TOP MODEL (CW)
· E-RING (NBC)
· ONE TREE HILL (CW)
· RELATED (WB)
· VERONICA MARS (CW)









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