[10/17/05 - 12:00 AM]
Hallmark Channel Hits 70 Million Subscriber Benchmark

[via press release from The Hallmark Channel]


Fulltime Hallmark Channel Subs Have Grown Almost 50 Million Since 2001; Channel is Fastest-Growing Network Over Past Four Years

Hallmark Channel today announced that it has reached another milestone since its launch four years ago (August 5, 2001). The Top 10-rated channel is now in 70 million homes and continues to be the fastest-growing network during the four-year period (Aug �01 to Aug �05). The channel�s distribution has grown by nearly 50 million subscribers since its launch, including both new launches and the conversion of parttime to full-time subscriber homes.

�We are especially gratified that our distribution partners have been able to bring our high quality, family-friendly programming to their customers given the bandwidth constraints of recent years,� said Paul FitzPatrick, Executive Vice President and COO of Crown Media Holdings.

The new subscribers are due in part to launches in all of the top DMAs since the network�s launch, including: New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Detroit, Washington, D.C., Baltimore, Atlanta, Houston and many other markets � large, medium and small. Year to date, Hallmark Channel has added nearly 5.5 million homes served by 400 cable systems and DBS platforms.

�The network�s growth is propelled by a core set of values and benefits, namely the strong Hallmark Brand, our programming, especially the Original movies that drive our ratings and demo delivery, our marketing and various holiday promotions,� added FitzPatrick. �These and the extraordinary efforts of the Hallmark Channel teams have been critical to this remarkable distribution growth.�

Janice Arouh, Senior Vice President, Network Distribution and Service, underscored the role that Hallmark Channel�s holiday promotions and local advertising sales initiatives have played over the past four years: �Several years ago, there was limited insertion on Hallmark Channel,� said Arouh. �Today, our distribution partners are inserting ads that are seen by 60% of our subscriber universe. Our partners and their advertiser customers recognize the great value of Hallmark Channel.�

Hallmark Channel�s unique Holiday promotions are a valuable proposition to affiliates and have grown dramatically over the past four years. With no promotions in place four years ago, last May�s Mother�s Day branded promotion with Hallmark Gold Crown stores proved remarkably successful reaching nearly 52 million subscribers. Underscoring the value of Hallmark Channel�s holiday promotions, the network recently announced its third annual Halloween �Swipestakes� with Hallmark Gold Crown stores, which offers viewers the chance to win a Grand Prize trip for two to Los Angeles, a walkon role in an upcoming Hallmark Channel Original movie and $25,000. Hallmark Channel�s upcoming Holiday sweepstakes is expected to break affiliate participation records.

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of high-quality entertainment programming to a national audience of 70 million subscribers. The program service is distributed through more than 5,100 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.


  [october 2005]  

(series past and present)
(series in development)
(tv movies and mini-series)

[10/07/15 - 08:40 AM]
Tuesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"NCIS" and "NCIS: New Orleans" are two of only three series even or above from last week among adults 18-49.

[10/06/15 - 03:31 PM]
E!'s Hit Series "Total Divas" Begins Production on Season Five
The Bella Twins (Nikki and Brie Bella), Natalya (Nattie), Eva Marie, Paige, Rosa Mendes and Alicia Fox are all due back in early 2016.

[10/06/15 - 03:30 PM]
Sanaa Lathan ("The Perfect Guy") to Star in New Event Series Being Developed by FOX
The project examines the dangerous aftermath of a police shooting when an African-American cop kills a white teen in Tennessee.

[10/06/15 - 01:44 PM]
National Geographic Channel and Mental Floss Celebrate the Intersection of Science and Medicine, Taking Viewers into a Cutting-Edge Operating Room to Perform "Brain Surgery Live"
The live two-hour special premieres in the U.S. on Sunday, October 25 at 9:00/8:00c.

[10/06/15 - 01:08 PM]
Thinkfactory Media Partners with Hip Hop Legend, Michel'le to Reveal Her Untold Story from the Streets of Compton
In addition to the scripted project, Thinkfactory Media and Michel'le are collaborating on a documentary detailing her life.

[10/06/15 - 11:53 AM]
Esquire Network Dives in Head First with the New Season of "Going Deep with David Rees" Beginning Wednesday November 11th
To promote the series, David will embark on an "analog" social media tour - where he drives cross-country from NYC to LA.

[10/06/15 - 11:14 AM]
Hulu and Viacom Expand Content Partnership In Robust, New Multi-Year Agreement
"Inside Amy Schumer," "Broad City," "Finding Carter," "Teenage Mutant Ninja Turtles" and "Sanjay and Craig" are among the featured titles.

[10/06/15 - 11:00 AM]
truTV Greenlights "Super Into" Hosted by Kevin Pereira
Each half-hour asks our favorite celebrities to take us inside their private passions - from Rob Corddry and astronomy, including a ride on a zero gravity plane, to Diablo Cody and rollercoasters.

[10/06/15 - 10:33 AM]
New Art of Speedy from The CW's "Arrow"
The new season kicks off this Wednesday, October 7 at 8:00/7:00c.

[10/06/15 - 10:00 AM]
Timely Documentary "3 1/2 Minutes, Ten Bullets," Exploring the Deadly Impact of Racial Prejudice, Debuts Nov. 23, Exclusively on HBO
The documentary made its world premiere at the 2015 Sundance Film Festival, where it won a Special Jury Award for Social Impact.

[10/06/15 - 10:00 AM]
ABC Family Becomes Freeform in January 2016
"Pretty Little Liars," "The Fosters," "Young and Hungry" and "Baby Daddy" will all return in early 2016 for their winter premieres alongside the world premieres of new original series "Shadowhunters" and "Recovery Road."

[10/06/15 - 09:32 AM]
MTV Announces Full Lineup for New York Comic Con - Releases Key Art for "The Shannara Chronicles"
Each can't-miss panel will feature cast and producers from the shows and the debut of exclusive New York Comic Con trailers.

[10/06/15 - 09:30 AM]
"Scorpion" Grows in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for Monday, October 5.

[10/06/15 - 09:07 AM]
ABC Is Set to Celebrate the Milestone 20th Anniversary of "Toy Story" - The Film That Started the Computer Generated Animation Revolution - In the Original Special, "Toy Story 20th Anniversary," To Air in December
The special will air along with a showing of "Toy Story" that same evening.

[10/06/15 - 09:03 AM]
"48 Hours: The Doctor's Daughter" Is Saturday's #1 Non-Sports Broadcast with Viewers
CBS spins the numbers for Saturday, October 3.