SHERRI SHEPHERD JOINS LIFETIME'S ANNUAL "STOP BREAST CANCER FOR LIFE" CAMPAIGN WITH NEW PSA IN SUPPORT OF THE BREAST CANCER RESEARCH FOUNDATION

(LOS ANGELES, CA) October 1, 2026 - Lifetime continues its decades-long commitment to women's health with the network's 32nd annual Stop Breast Cancer for Life campaign. This year's public service announcement, created in partnership with the Breast Cancer Research Foundation (BCRF), is led by Emmy Award-winning actress, comedian, producer, author and television host Sherri Shepherd, who recently starred in the Lifetime Original Movie Robin Roberts Presents: Angel in the Rubble, who brings her signature warmth and candor to a message about the importance of knowing your risk, prioritizing screening and advocating for your health.

"Breast cancer is a disease that affects every community, and too many women still put their own health last," said Sherri Shepherd. "I am honored to partner with Lifetime and the Breast Cancer Research Foundation to remind women that taking care of themselves is not selfish, it is necessary. Learn your risk, talk to your doctor, get screened and encourage the women you love to do the same."

"For more than three decades, Lifetime's Stop Breast Cancer for Life campaign has helped put lifesaving information directly into the hands of women and families," said Paul Buccieri, President and Chairman, A+E Global Media. "With Sherri Shepherd lending her voice to this year's campaign, Lifetime is proud to continue raising awareness, encouraging early detection and supporting the groundbreaking research that brings us closer to a future without breast cancer."

The 2026 PSA will air across Lifetime and the A+E Global Media portfolio, including A&E, HISTORY, LMN and FYI, and will be shared across digital and social channels. The campaign will also be amplified by distribution partners, advertising sponsors and nonprofit collaborators throughout October and beyond. The initiative encourages individuals to learn their family and personal risk factors, speak openly with their healthcare providers, follow recommended screening guidelines and act for their health. Lifetime will have four original movies centered on breast cancer, Five, Four Extraordinary Women, Matters of Life and Dating and Living Proof available on demand, on mylifetime.com and on the Lifetime app.

In the United States, one in eight women will be diagnosed with breast cancer in her lifetime, and more than 42,000 Americans die from the disease each year. Thanks to advances in research, detection and treatment, more than four million breast cancer survivors are living and thriving today.

For more than 30 years, Lifetime's Stop Breast Cancer for Life initiative has provided women and families with timely information about prevention, detection, treatment and survivorship. The campaign is made possible through the continued support of Lifetime's distribution partners, sponsors and nonprofit collaborators, and through the essential work of organizations such as BCRF.

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About the Breast Cancer Research Foundation

Breast cancer is a complex disease with no simple solution. Research is the key to stopping it in its tracks. Founded in 1993 by Evelyn H. Lauder, BCRF is the largest private funder of breast cancer research in the world. By investing in the best minds in science to examine every aspect of the disease - from prevention to metastasis - and fostering cross-disciplinary collaboration, BCRF is accelerating the entire field and moving us closer to the answers we urgently need to end breast cancer. Learn more and get involved at BCRF.org.

About Lifetime

Celebrating more than 40 years of entertaining audiences, Lifetime is a premier entertainment destination for women dedicated to original programming spanning award-winning movies, scripted series and breakout nonfiction. Lifetime also has an impressive legacy in public affairs, with initiatives such as the long-running Stop Breast Cancer for Life, Stop Violence Against Women and Broader Focus, a global initiative supporting female creatives across all fields. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Global Media.