[10/26/05 - 12:00 AM]
Bravo and W Hotels Partner Up for Nationwide "Queer Eye" Promotion

[via press release from Bravo]




New York, NY - October 26, 2005 - Bravo has teamed up with W Hotels in a national "Queer Eye" promotion to refresh W's popular year-round lesbian and gay-oriented travel package called PRIDE365. The promotion runs from October 2005 through March 2006 in participating W Hotels in cities that include New York, Chicago, New Orleans, Los Angeles, San Francisco, Silicon Valley, Seattle, Atlanta, San Diego and Honolulu.

"W Hotels and Bravo's 'Queer Eye' are both brands that appeal to an upscale audience who want to bring style into all aspects of their lives," said Jason Klarman, Senior Vice President, Marketing, Bravo. "Combining the two is a great way to reach out and reward our loyal, gay audience."

As part of the PRIDE365 package, guests will be enlightened and entertained with "Queer Eye's" Hip Tips and a 2-disc DVD set from the "Queer Eye: The Best Of..." series. The special 2-disc DVD set includes fabulous advice from the well traveled five-some, in addition to outtakes, bloopers and the best music for when you're on the road. There are four DVD sets in the series ? "Style Tips" from Carson, "Looking Your Best Inside and Out" from Kyan and Jai, "Home D?cor Ideas" from Thom, and "Culinary Teachings" from Ted. Each time a guest chooses W's PRIDE365 offer, they are able to collect another installment in the series.

Guests will also receive the "Hip Tips" guide for travelers, a list developed jointly by Bravo and W Hotels, that includes advice like how to avoid congested airport traffic and how to feel at home while on the road, among other trendy travel tips. The "Hip Tips" are packaged with the DVD and a "SIP" card, which entitles each guest to a complimentary "Fab Five-tini" in the Living Room of any W Hotel. PRIDE365 also offers guests a late checkout, as well as recipe cards with a "Queer Eye" Tonic recipe created by Ted Allen. Additionally, special guests of W Hotels will be invited to two sneak-peek events on November 15 and 17 in San Francisco and Chicago to preview an all-new episode of "Queer Eye."

For more about Bravo's "Queer Eye" and the DVD box set, please visit www.bravotv.com. To book PRIDE365 for your next getaway, please visit www.whotels.com/pride365. The package is available from now until March 31, 2006.

Bravo's new season of "Queer Eye" kicks off on Tuesday, December 6 at 10:00 PM ET/PT with a premiere proposal episode.

About W Hotels
W Hotels is a global lifestyle brand with 20 properties in vibrant cities around the world. Inspiring and indulging its guests with thoughtful, refreshing and stylish experiences, signature restaurants, bars and destination spas, W has become the fastest growing luxury hotel brand in the world. Each hotel offers a unique mix of innovative design, comfort and cultural influences from fashion to music to art and everything in between. Recent openings include W's first property in Asia, W Seoul - Walkerhill, which opened in August of 2004 and its first property in Canada, W Montreal, in October of 2004. Residence properties, offering the W lifestyle at home, have been announced for Dallas, Fort Lauderdale, Scottsdale and Hoboken. In addition, there are more than a dozen W Hotels in the development pipeline in city and resort destinations. For more information, visit www.whotels.com.

About Bravo
Bravo is the cable network that plugs people into arts, culture and pop culture with original programming, movies and by showing a whole different side of celebrities. Currently available in more than 79 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process and making influential and inventive original programming. Its critically acclaimed and award-winning original programming includes "Inside the Actors Studio," "Celebrity Poker Showdown," "Project Greenlight," as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye for the Straight Guy." The network's other hits include "Project Runway," "Blow Out" and "Being Bobby Brown."

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been a NBC Cable Network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.

  [october 2005]  


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