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[11/02/05 - 12:00 AM]
AMC's Monsterfest Records Record Performance

[via press release from AMC]

AMC's Monsterfest Records Record Performance

AMC announced today that its annual Halloween Programming Festival - Monsterfest 2005, received its highest recorded network delivery for household and key demos during its nine days on air this year.

From October 23 to October 31, the record breaking programming stunt delivered an average .70 household rating and an average 424,000 Adults 18-49 total day. In primetime, the network delivered a 1.14 HH Rating, ranking AMC as a top 10 network in Household ratings, a top 7 network in Adult 25-54 delivery, and a top 6 network among Adults 18-49.

Monsterfest has become a time-honored nine-day, 24-hour programming tradition for the network. Now in its 9th consecutive year, 2005 offered more Halloween programming than any other network, with over 200 hours of non-stop horror movies, complemented by Halloween related original programming and network premieres.

The following are some key ratings points for AMCs Monsterfest 2005:

Monsterfest delivered an average 424,000 Adults 18-49. The highest Monsterfest ever. In primetime (8p-11p) Monsterfest delivered an average 1.14 HH RTG, ranked #10 among all ad-supported networks in the time period. AMC's average 678,000 Adult 25-54 delivery in primetime ranked the network #7 among all ad-supported networks. #6 in Adults 18-49 (773,000) 2005's Monsterfest delivered the networks youngest viewers ever: a median age of 43.1 years of age. This is the fifth year in a row that Monsterfest broke network records, with a household ratings increase of 13% over 2004. Adult 25-54 and Adult 18-49 delivery has increased 15% and 20% respectively.

Today's announcement comes on the heels of AMC's 04/05 Season, which rated as the strongest in network history, with records in Primetime HH ratings, Household, and A18-49 & A25-54 deliveries. Additionally, AMC ranked among the top 20 networks in primetime performance of key demos.

As part of the promotion for this year's festival, AMC organized a successful New York City publicity stunt of over 50 professional werewolves, zombies and other scary monsters. These deadbeat New Yorkers partook in everyday city life such as commuting across the Brooklyn Bridge and enjoying the sights and sounds at Times Square. It was covered nationwide.





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