or


[11/16/05 - 12:00 AM]
New Studies Show Dvrs Benefit Ad Supported Television

[via press release from TiVo]

NEW STUDIES SHOW DVRs BENEFIT AD SUPPORTED TELEVISION

Data Indicates Homes with DVRs Watch More -- Not Less -- Television, With Majority of Programs Played Back Among the Highest Rated Shows

Primetime Audience for Each Show Could Increase By an Average of Four Percent

Electronic Measurement Shows 12 Percent More TV Viewing in DVR Households

DVRs Also Increase Exposure to Commercials

NEW YORK, NY -- November 16, 2005 -- Contrary to earlier claims that Digital Video Recorders would have an adverse impact on ad-supported television, executives from major broadcast networks released today clear evidence showing that homes with DVRs watch significantly more television, and could increase the average primetime audience for a program by an average of 4 percent.

In a presentation to reporters earlier today, the networks highlighted multiple reports showing that DVR households watched 12 percent more television, and that they are exposed to a greater number of commercial impressions. The results of these studies, though early, confirm what the networks� own proprietary studies have found all along: DVRs increase the viewing of television�s most popular programming, as well as commercials.

Among the highlights presented today:

- When factoring in DVR usage, primetime programs increase their audience by an average of 4 percent. This figure is based on a study conducted by Nielsen that examined DVR usage in seven major markets, including Houston, Tampa, Denver, Orlando, Charlotte, Raleigh and Austin - regions with large enough samples to report DVR usage.

- Homes with DVRs averaged 5.7 hours of television viewing per day, compared to 5.1 from homes without DVRs. This represents a 12 percent increase in the amount of time spent watching TV.

Additionally, the networks� own proprietary research found that DVR viewers do pay attention to commercials, and that they show high levels of awareness/ recall on commercials they have fast-forwarded. Among the findings:

- 58 percent of DVR users pay attention to commercials even while fast forwarding

- 53 percent of DVR users have gone back to watch commercials they mistakenly skipped.

What these numbers show is that when added together, the audience levels for live and played back television represent a net gain for viewers of commercials.

Finally, the studies also showed that:

- The 10 most played back programs on DVRs were network television programs:

1. Desperate Housewives
2. Survivor
3. CSI
4. Lost
5. American Idol
6. The Apprentice
7. 24
8. ER
9. The O.C.
10. Grey�s Anatomy

(Nielsen-Tivo Study May 2005)

- In DVR households, the share of network television viewing was significantly greater than the average total viewing audience reported by Nielsen

- DVR pentration in US households now stands at 8 percent, representing 11.4 million viewers. By 2010 that number is expected to grow to 39 percent (or 45.9 million viewers).





  [november 2005]  
S
M
T
W
T
F
S
  


· 24 (FOX)
· AMERICAN IDOL (FOX)
· APPRENTICE, THE (NBC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DESPERATE HOUSEWIVES (ABC)
· ER (NBC)
· GREY'S ANATOMY (ABC)
· LOST (ABC)
· OC, THE (FOX)
· SURVIVOR (CBS)





[07/28/16 - 12:43 PM]
TLC's "Playhouse Masters" Climbs Into Imaginative Spaces
Tyson and Audy Leavitt create the most elaborate, over-the-top playhouses out of their family-run shop called "Charmed Playhouses."

[07/28/16 - 11:24 AM]
#Squadgoals Takes on New Meaning in an All New Season of Velocity's "Garage Squad"
The all new season starring National Hot Rod Association (NHRA) driver Bruno Massel, lead mechanic Joe Zolper, and co-host Heather Storm premieres Wednesday, August 24.

[07/28/16 - 11:18 AM]
TBS Greenlights Digital Animated Series "Storyville" and Begins Development on Notorious B.I.G.-Inspired Series
Musicians, actors, comedians, writers and artists will tell true life stories which will be animated in rich detail, exposing the sheer absurdity of celebrity life in all of its glory.

[07/28/16 - 10:26 AM]
Esquire Network Greenlights New Seasons of Hit Documentary Franchise "Friday Night Tykes" and Spin-Off "Friday Night Tykes: Steel Country"
A combination of fan-favorite teams are set to return, with all-new teams presenting an authentic look at the cultural phenomenon that is American football.

[07/28/16 - 10:03 AM]
PBS to Present "Spotlight Education," A Special Week of Programming Featuring Reports About America's Students and New Models of Learning, September 12-17
The stunt features eleven films and documentaries on local PBS stations September 12-17.

[07/28/16 - 10:02 AM]
PBS and American Experience Announce "The Great War" to Premiere April 2017
The six-hour, three-night event, will premiere in April 2017 in conjunction with the 100th anniversary of America's entry into the war on April 6, 1917.

[07/28/16 - 10:01 AM]
Frontline on PBS Presents "Divided States of America," A Look at the Polarized Nation the Next President Will Inherit
The four-hour, two-night documentary miniseries looks back at events during the Obama presidency that have revealed deep divisions in our country, and examines the America the next president will inherit.

[07/28/16 - 10:00 AM]
Lin-Manuel Miranda - Tony, Grammy, and Pulitzer Prize-Winning Creator of Broadway Smash Hit Hamilton - Hosts Sixth Annual PBS Arts Fall Festival
"Hamilton's America" gives viewers a look at Miranda and his colleagues' creative process during the three years leading up to the Broadway opening of the record-breaking musical winner of 11 Tony Awards and the Pulitzer Prize.

[07/28/16 - 10:00 AM]
Nat Geo WILD Taps Charles Dance to Narrate Epic Global Miniseres Event "Savage Kingdom"
The project is a rare look at warring animal clans battling for survival in a remote region of Africa that is drying up after years of flood-soaked abundance.

[07/28/16 - 10:00 AM]
Disney XD Picks Up Second Season of Its Innovative Hidden-Camera Prank Series "Walk the Prank"
The series has reached 35.4 million viewers including 13.2 million Kids 6-14 and 6.3 million Boys 6-14 on Disney XD and Disney Channel.

[07/28/16 - 09:56 AM]
El Rey Network's Original Wrestling Series "Lucha Underground" Returns for Season 3 on Wednesday, September 7 at 8PM ET
Masked heroes and villains will continue to battle it out for wrestling supremacy in the hour-long weekly series, giving fans a ringside seat to the blood-pumping, chant-starting lucha libre drama and excitement.

[07/28/16 - 09:16 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock once again is the evening's most-watched network in total viewers and adults 18-49.

[07/28/16 - 09:05 AM]
FYI(TM) Greenlights New Original Series "Kiss Bang Love"
In "Kiss Bang Love," singles searching for love will participate in a new social experiment to find their match based on blindfolded kissing.

[07/28/16 - 09:04 AM]
Make a Date with Adult Swim's New Drive-In Tour - 10 Cities Host Nights of Fun and Freebies!
Each stop of the five-week, 10-city national tour, brings an ultimate exclusive sneak peek at unaired episodes, never-before-seen pilots and specials, and loads of other Adult Swim favorites.

[07/28/16 - 08:52 AM]
HBO Renews "Ballers" for Third Season
"Dwayne Johnson, Stephen Levinson, Mark Wahlberg and the rest of the 'Ballers' team have once again delivered a winner for our viewers," said Casey Bloys.