or


[11/16/05 - 12:00 AM]
New Studies Show Dvrs Benefit Ad Supported Television

[via press release from TiVo]

NEW STUDIES SHOW DVRs BENEFIT AD SUPPORTED TELEVISION

Data Indicates Homes with DVRs Watch More -- Not Less -- Television, With Majority of Programs Played Back Among the Highest Rated Shows

Primetime Audience for Each Show Could Increase By an Average of Four Percent

Electronic Measurement Shows 12 Percent More TV Viewing in DVR Households

DVRs Also Increase Exposure to Commercials

NEW YORK, NY -- November 16, 2005 -- Contrary to earlier claims that Digital Video Recorders would have an adverse impact on ad-supported television, executives from major broadcast networks released today clear evidence showing that homes with DVRs watch significantly more television, and could increase the average primetime audience for a program by an average of 4 percent.

In a presentation to reporters earlier today, the networks highlighted multiple reports showing that DVR households watched 12 percent more television, and that they are exposed to a greater number of commercial impressions. The results of these studies, though early, confirm what the networks� own proprietary studies have found all along: DVRs increase the viewing of television�s most popular programming, as well as commercials.

Among the highlights presented today:

- When factoring in DVR usage, primetime programs increase their audience by an average of 4 percent. This figure is based on a study conducted by Nielsen that examined DVR usage in seven major markets, including Houston, Tampa, Denver, Orlando, Charlotte, Raleigh and Austin - regions with large enough samples to report DVR usage.

- Homes with DVRs averaged 5.7 hours of television viewing per day, compared to 5.1 from homes without DVRs. This represents a 12 percent increase in the amount of time spent watching TV.

Additionally, the networks� own proprietary research found that DVR viewers do pay attention to commercials, and that they show high levels of awareness/ recall on commercials they have fast-forwarded. Among the findings:

- 58 percent of DVR users pay attention to commercials even while fast forwarding

- 53 percent of DVR users have gone back to watch commercials they mistakenly skipped.

What these numbers show is that when added together, the audience levels for live and played back television represent a net gain for viewers of commercials.

Finally, the studies also showed that:

- The 10 most played back programs on DVRs were network television programs:

1. Desperate Housewives
2. Survivor
3. CSI
4. Lost
5. American Idol
6. The Apprentice
7. 24
8. ER
9. The O.C.
10. Grey�s Anatomy

(Nielsen-Tivo Study May 2005)

- In DVR households, the share of network television viewing was significantly greater than the average total viewing audience reported by Nielsen

- DVR pentration in US households now stands at 8 percent, representing 11.4 million viewers. By 2010 that number is expected to grow to 39 percent (or 45.9 million viewers).





  [november 2005]  
S
M
T
W
T
F
S
  


· 24 (FOX)
· AMERICAN IDOL (FOX)
· APPRENTICE, THE (NBC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DESPERATE HOUSEWIVES (ABC)
· ER (NBC)
· GREY'S ANATOMY (ABC)
· LOST (ABC)
· OC, THE (FOX)
· SURVIVOR (CBS)





[07/30/14 - 01:05 PM]
American Heroes Channel New Original Series "Hardcore Heroes" Showcases Extraordinary Feats by Everyday People
Premiering Wednesday, August 6, this action-packed series follows these courageous fighters as they battle the elements, save hundreds of lives, and ultimately, change the course of history forever.

[07/30/14 - 12:45 PM]
ESPN's Dan Shulman, John Kruk to Call "Sunday Night Baseball" atop Green Monster at Fenway Park Aug 3
The duo will be joined by ESPN MLB Insider Buster Olney who will provide reports from the field.

[07/30/14 - 12:38 PM]
Discovery's Hit Series "Bering Sea Gold" Returns for Its Fourth Season with Crews Battling Against Extreme Conditions and Each Other for the Ultimate Payout
The series returns Friday, August 22 at 9:00/8:00c on the cable channel.

[07/30/14 - 12:00 PM]
TNT Renews Real-Life Crime Series "Cold Justice" for Third Season
Season three is slated for early 2015 and will feature both new states and types of cases never seen on the show before.

[07/30/14 - 10:51 AM]
Paramount Digital Entertainment Announces New Original Comedy Series "Resident Advisors" Produced by Elizabeth Banks and Max Handelman
The series will star Ryan Hansen, Jamie Chung, Alison Rich, Andrew Bachelor, Graham Rogers and features Anna Camp.

[07/30/14 - 10:30 AM]
LMN Premieres the Second Season of the Original Series "Ghost Inside My Child" Saturday, August 16 at 9PM ET
The series features stories of children who claim to have lived before, often having died violently in a past life, and whose parents struggle to make sense of their child's memories of a former life.

[07/30/14 - 09:59 AM]
First Lady Michelle Obama to Guest Star on the Hub Network's "Kid President(R): Declaration of Awesome" Discussing the Importance of Healthy Eating and Exercise, Airing August 9
The episode also includes celebrity appearances by Christina Applegate, Reggie Watts, Carrie Brownstein and the PS22 Chorus from New York.

[07/30/14 - 09:43 AM]
"Squidbillies" and "Mr. Pickles" Debut September 21st on Adult Swim!
These two series are guaranteed to leave you loving Sunday night and hating Monday morning even more than you already do!

[07/30/14 - 08:51 AM]
NBC Wins Tuesday Night in 18-49 and Total Viewers Among the Big 4
NBC spins the numbers for Tuesday, July 29.

[07/30/14 - 08:41 AM]
"Captivated: The Trials of Pamela Smart," Exploring the Role of the Media in the First Murder Trial Televised Gavel-to-Gavel, Debuts Aug. 18 on HBO
An official selection of the 2014 Sundance Film Festival, the project explores how the media coverage of the case may have influenced the trial and sentencing.

[07/30/14 - 08:24 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Keeps NBC on Top
The Peacock doubles second place ABC among adults 18-49.

[07/30/14 - 08:17 AM]
"Baseball Tonight": Trade Deadline Special Airs Thursday
ESPN.com's MLB trade deadline content will be headlined by Rumor Central and a live, interactive chat with ESPN Insiders beginning at 10 a.m. and running through 5 p.m.

[07/30/14 - 08:16 AM]
ABC's Tuesday Unscripted Series Grow - "Extreme Weight Loss" Ties a 2-Month High
ABC spins the numbers for Tuesday, July 29.

[07/30/14 - 07:58 AM]
NBCSN Is TV's Fastest Growing Sports Network Since Debut of Premier League on August 17, 2013
NBCSN spins the numbers for the past 50 weeks to date.

[07/30/14 - 07:37 AM]
Giants and Bills Kick Off Preseason in NFL/Hall of Fame Game on "Sunday Night Football" This Sunday at 8 PM ET
Sunday night's telecast will also feature live interviews with members of the NFL Hall of Fame's Class of 2014.