or


[12/01/05 - 12:00 AM]
UPN's "Top Model" Stays Fierce, Ranking Second at 8:00pm in Adults 18-34, Women 18-34 and Women 18-49
[via press release from UPN]

UPN'S �TOP MODEL� STAYS FIERCE, RANKING SECOND AT 8:00PM IN ADULTS 18-34, WOMEN 18-34 AND WOMEN 18-49

TOP MODEL 5 Out-Paces Last November's TOP MODEL 3

With TOP MODEL as its Lead-In, VERONICA MARS Improves Over Last Year on Tuesdays

� ON THE FINAL NIGHT OF THE NOV. 2005 SWEEP, "AMERICA'S NEXT TOP MODEL" RANKED SECOND FROM 8-9PM IN ADULTS 18-34 (3.1/9), WOMEN 18-34 (4.5/12) AND WOMEN 18-49 (3.7/9), BEHIND ONLY CBS.

� IN ADULTS 18-49, "TOP MODEL" (2.5/7) BEAT NBC'S "CHRISTMAS IN ROCKEFELLER CENTER" AND WB'S "ONE TREE HILL" FROM 8-9PM.

� "TOP MODEL" 5 OUT-DELIVERED "TOP MODEL" 3 ON THE SAME NIGHT A YEAR AGO (12/1/04) BY:
+11% IN ADULTS 18-34 (3.1/9)
+14% IN ADULTS 18-49 (2.5/7)
+6% IN WOMEN 18-49 (3.7/9)
+6% IN VIEWERS (5.2MIL)

� BENEFITING FROM ITS "TOP MODEL" LEAD-IN, ESPECIALLY IN VIEWERS AND UPN'S TARGET DEMOS, "VERONICA MARS" CONTINUES TO OUT-PERFORM LAST YEAR WHEN IT WAS ON TUESDAY. VERSUS THE FINAL "VERONICA" OF THE NOV. 2004 SWEEP, LAST NIGHT'S EPISODE WAS UP:
+17% IN ADULTS 18-34 (1.4/4)
+18% IN WOMEN 18-34 (2.0/5)
+30% IN VIEWERS (3.0MIL)

� OVERALL, UPN BEAT NBC AND WB FROM 8-10PM IN ADULTS 18-34 (2.2/6), WOMEN 18-34 (3.3/8) AND WOMEN 18-49 (2.7/6). UPN TOPPED THE WB IN ADULTS 18-49 (1.8/5) AND VIEWERS (4.1MIL).

� COMPLETE NOV. 2005 SWEEP RATINGS WILL BE AVAILABLE THIS AFTERNOON

Source: Preliminary Nielsen Affiliate Based Ratings, 11/30/2005





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· AMERICA'S NEXT TOP MODEL (VH1)
· ONE TREE HILL (CW)
· VERONICA MARS (HULU)




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