[12/07/05 - 12:00 AM]
In a First, Popular CBS Content Hits the Mobile Phone on V Cast from Verizon Wireless

[via press release from CBS]


V CAST Offers �CSI,� �Survivor,� David Letterman, CBS News, �Entertainment Tonight� and More

LOS ANGELES and BEDMINSTER, NJ � CBS News, �CSI,� �Survivor,� David Letterman and �Entertainment Tonight� are coming to a Verizon Wireless V CAST phone near you this month.

Television�s most watched broadcast network and the nation�s leading wireless provider are bringing many of CBS�s most popular content brands � across prime time, late night and syndication � to Verizon Wireless� V CAST multimedia service.

This marks CBS�s first venture presenting its content on cell phones.

Throughout December, V CAST subscribers will begin receiving video news segments from both CBS News and Paramount TV�s �Entertainment Tonight� � produced specifically for mobile phones � as well as preview clips of many of CBS�s top series including �CSI,� �CSI: Miami,� �CSI: NY,� �Survivor,� �The Amazing Race,� �The King of Queens� and �Late Show with David Letterman.� The CBS News segments for V CAST will include breaking stories, as well as features from broadcasts such as �CBS Evening News� and �The Early Show.�

V CAST will carry clips from Letterman�s monologue and Top 10 list as well as highlights from �The Late Late Show with Craig Ferguson.� CBS and Verizon Wireless also plan to present behind-the-scenes footage, such as making-ofs and interviews with the casts of shows from the CBS prime time lineup.

�At the intersection of the mobile phone and the television lies tremendous programming, promotion and brand extension potential,� said Cyriac Roeding, vice president of wireless, CBS Digital Media. �This deal with Verizon Wireless represents a major step for us into mobile entertainment and another point of contact with the consumer to promote our great content brands.�

Added Roeding, �V CAST is a pioneer service in wireless video, which makes it an ideal platform to launch our content into the mobile world.�

Bill Stone, vice president of marketing for Verizon Wireless, said �CBS is the most watched broadcast network and our relationship helps us offer popular, current content to our V CAST customers � whether they want news updates from their favorite names in news, recaps and previews of their favorite CBS prime time shows or want to see exclusive behind-the-scenes footage from the hottest shows on CBS. With CBS on V CAST phones, Verizon Wireless is continuing to deliver the brands customers demand.�

V CAST from Verizon Wireless is the first wireless broadband consumer multimedia service in the country, allowing customers to view video clips on demand. V CAST programming includes content from trusted news sources, the greatest sports and a huge variety of entertainment programs. V CAST runs on Verizon Wireless� Evolution-Data Optimized (EV-DO) network � the largest high-speed wireless broadband network in the United States. The V CAST coverage area, which mirrors the Verizon Wireless EV-DO network, is available to more than 140 million Americans in 171 major metropolitan markets and is expanding coast to coast.

# # #

About Verizon Wireless
Verizon Wireless owns and operates the nation�s most reliable wireless network, serving 49.3 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE: VOD and LSE). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About CBS Television
CBS Television is comprised of the CBS Television Network -- with more than 200 owned and affiliated stations reaching virtually every television home in the United States; the Network's programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution. CBS also manages UPN, which broadcasts primetime programming on five nights with an average of 90 percent total coverage throughout the country.

  [december 2005]  


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