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[12/16/05 - 12:00 AM]
UPN Gets Into the "Chris"-Mas Spirit on Thursday
[via press release from UPN]

UPN GETS INTO THE "CHRIS"-MAS SPIRIT ON THURSDAY

CHRIS Wraps Up Third from 8-8:30PM in Adults and Women 18-34; Finishes Second in Teens

CHRIS Stuffs UPN's Thursday Stockings With Year-to-Year Gains

CHRIS Scores in Key Major Markets in Both Adults 18-34 and Adults 18-49

UPN's Thursday Comedy Block Delivers Double Digit Growth with Women

With the holidays approaching, a Christmas-themed EVERYBODY HATES CHRIS wrapped up a third place finish facing off against some atypical competition at 8-8:30PM among adults 18-34 (1.9/6) and women 18-34 (2.2/7-tie), based on preliminary Nielsen ratings for Dec. 15. CHRIS ranked second in the 8-8:30PM time period among teens (2.6/9).

CHRIS delivered a bounty of holiday cheer for UPN in the form of dramatic year-to-year gains in the time period of 19% in adults 18-34 (1.9/6), 13% in adults 18-49 (1.8/5), 57% in women 18-34 (2.2/7), 91% in women 18-49 (2.1/6) and 9% in total viewers (4.8mil).

Based on Local People Meter data, EVERYBODY HATES CHRIS remains a competitive force in key major markets. In UPN's target demo of adults 18-34, CHRIS won its time period in Los Angeles (2.9/10) and ranked second in Philadelphia (4.4/12) and Washington DC (2.9/9).

In adults 18-49, CHRIS was second from 8-8:30pm in Philadelphia (4.4/10), behind only FOX, and Washington DC (2.9/7-tied), behind only NBC. CHRIS was third among adults 18-49 in Los Angeles (1.8/6) and San Francisco (2.1/7), behind NBC and FOX.

Versus the same night a year ago, UPN's new comedy block continues to deliver increases in women 18-34 (13%, 1.7/5) and women 18-49 (25%, 1.5/4).

Source: Preliminary Nielsen affiliate based ratings, 12/15/2005





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· EVERYBODY HATES CHRIS (CW)




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