[12/20/05 - 12:00 AM]
Nick at Nite Draws Record Audience Levels, Scores Its Most-Watched Year Ever in Its 20 Year History

[via press release from Nick at Nite]

Nick At Nite Draws Record Audience Levels, Scores Its Most-Watched Year Ever In Its 20 Year History

Network #1 Basic Cable Net Among Women 18-49, 18-34 and 25-54 #4 Among A18-49 with Household Income 75K+

New York, NY, December 20, 2005 � For 2005 to date, Nick at Nite is poised to record its most-watched year ever among total viewers on a total programming day basis. Driven by the success of its hit original hidden camera series, Hi-Jinks, as well as the continued success of modern hit sitcoms The Fresh Prince of Bel Air and Roseanne the network is also finishing the year as the number-one basic cable network among Women 18-49, Women 18-34, Women 25-54 and African Americans A18-49.

For the year to date, according to Nielsen Media Research (12/27/04-12/18/05), Nick at Nite posted in total programming day a 0.6/642,000 among Adults 18-49. Among total viewers, the network increased its audience by 10% over 2004, delivering an average of over 1.5 million total viewers.

Nick at Nite 2005 Performance Highlights:

� Hi-Jinks scored impressive ratings in its debut season. In its first six weeks, it averaged a 0.5 among Nick at Nite�s target audience of Adults 18-49, up +25% from last year. The series delivered 532,000 A18-49 viewers, lifting +36% over last year, and it averaged over 2.2 million total viewers, up +48% versus year ago. The series has been watched by over 37 million people, including premiere and repeat telecasts.

� For the year, The Fresh of Bel Air is averaging a 0.7/720,000 among A18-49, up +17% in rating and +10% in delivery over 2004�s channel average. The sitcom is delivering nearly 1.8 million total viewers over last year, an increase of +25%.

� Roseanne is posting a 0.7/704,000 for the year, up +17% in rating and +7% in delivery among Adults 18-49 and delivered 1.5 million total viewers, up +7% over 2004.

Nick at Nite Originals was created in 2003 to develop original programming that meets what the network refers to as the "Four F�s" criteria: programming that is Family-Friendly, Funny and Familiar. Nick at Nite Originals produced Fatherhood (June 2004), a show based on Bill Cosby�s best-selling book of the same name, which has been one of the highest rated shows on the network. The series is currently in its second season with more episodes to premiere in October 2005. In May 2005, the network aired Nick at Nite�s Search for the Funniest Mom in America.

For more information about Nick at Nite's originals line-ups, visit www.nickatnite.com.

Nick at Nite and all related logos and titles are trademarks of Viacom International, Inc.

Currently seen in more than 88 million U.S. homes, Nick at Nite features timeless hit comedies: "The Cosby Show" � this Emmy Award-winning sitcom is one of the network�s highest-rated shows: "Full House" � this popular family comedy launched on the network in October and is one of the highest-rated and most popular syndicated programs in television; and "Roseanne," one of the most talk-about and celebrated sitcoms in television history.

MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B), owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

  [december 2005]  


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