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[01/05/06 - 12:00 AM]
Intel, NBC Universal Join to Deliver Premium Content to Intel Viiv Technology-Based Pcs Beginning with Highlights of the 2006 Olympic Winter Games Coverage on NbcolympicS.com

[via press release from NBC Universal Television Studio]

INTEL, NBC UNIVERSAL JOIN TO DELIVER PREMIUM CONTENT TO INTEL VIIV TECHNOLOGY-BASED PCS BEGINNING WITH HIGHLIGHTS OF THE 2006 OLYMPIC WINTER GAMES COVERAGE ON NBCOLYMPICS.COM

CONSUMER ELECTRONICS SHOW, LAS VEGAS, Nev. -- January 5, 2006 -- Intel Corporation and NBC Universal today announced a deal to provide owners of Intel Viiv technology-based PCs and Centrino mobile technology-based laptops with a selection of on-demand broadband-delivered entertainment content. The first programming will include NBCOlympics.com delivery of highlight coverage from the 2006 Olympic Winter Games in high resolution video.

"Working together, Intel and NBC Universal are combining the best television experience and the ultimate broadband experience, with Intel Viiv technology," said Jeff Zucker, CEO, NBC Universal Television Group. "Intel Viiv technology will allow select NBCOlympics.com viewers to choose the event highlights they want to see in high resolution. Look for more announcements from NBCU and Intel in the coming months about new opportunities for Intel Viiv technology users to interact with our content on this exciting new platform."

"Intel and NBC Universal are delivering exciting digital programming, and at the same time, helping to cement the PC as a platform for viewing digital entertainment on a choice of viewing screens in the home and on the go," said Paul Otellini, president and CEO of Intel Corporation. "Intel Viiv technology will make it easier for people to view, manage and experience NBC Universal content on-demand when and where they most desire. Together, we plan to deliver thrilling new content for Intel-based PC users starting now with NBCOlympics.com and rolling out into the Spring and Fall season."

Launching off of a jointly developed part of NBCOlympics.com, entitled, "Your NBCOlympics.com Moments," select consumers using PCs powered by Intel Viiv technology and Intel Centrino mobile technology will enjoy a range of NBCOlympics.com highlights that will be made available in high-resolution format through an easy to use interface.

With an Intel Viiv technology-based PC, audiences using an optional remote control will be able to browse the greatest moments of the games and select on-demand, the highlights they most want to watch. Intel Viiv technology verification of the "Your NBCOlympics.com Moments" service will ensure a quality user experience, including full-screen, high resolution action from the comfort of a living room sofa. Intel Viiv technology is designed to make it easier for people to download, view, manage and experience digital entertainment on a wide variety of viewing screens and networked devices such as portable media players, digital TVs and routers.

Intel Centrino mobile technology-based PC users will also have access to the same premium sporting content for viewing on a laptop while on the go. Intel Centrino mobile technology is a set of integrated computing technologies designed to power wireless laptops and make it simple for people to enjoy mobile computing.

Intel, the world leader in silicon innovation, develops technologies, products, and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom.

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric, with 20% controlled by Vivendi Universal.

Intel, Centrino and Intel Viiv are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Remote control may be sold separately.

*Other names and brands may be claimed as the property of others.





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