THE SECOND SOUNDTRACK ALBUM FROM �ONE TREE HILL� TO BENEFIT THE NATIONAL BREAST CANCER FOUNDATION, INC.
Burbank, CA January 16, 2006
SERIES INTEGRATES IMPORTANT REAL-LIFE ISSUE INTO CHARACTER STORYLINES TO HELP PROMOTE AWARENESS OF EARLY DETECTION TO FANS.
The WB Network's successful drama �ONE TREE HILL� has often offered its fans unique opportunities to interact with its characters and their storylines outside of traditional television viewing. However, the show's latest crossover element from the small screen hopes to directly benefit its core demographic � young women � by promoting greater awareness of early detection of breast cancer.
This season on �ONE TREE HILL,� Peyton Sawyer (series regular Hilarie Burton) began to build a relationship with her birth mother Ellie (guest star Sheryl Lee), who recently reappeared in her life and revealed she was battling breast cancer. Within the show's storylines, they began working together on a compilation CD that would benefit the National Breast Cancer Foundation, Inc. (NBCF) and in an interesting twist, that CD is now a reality. Called �Friends With Benefit,� the very album that will be seen on the show is the soon-to-be-released (February 7, 2006) second �ONE TREE HILL� soundtrack album, with a portion of its proceeds going directly to the NBCF to assist in their efforts to promote early detection awareness among young women.
�The people who have spent their lives fighting this disease tell us that early detection is immensely important,� said �ONE TREE HILL� creator and executive producer Mark Schwahn. �We have an audience of young girls and women and selfishly, we'd like to keep them alive and healthy for years to come.�
�The National Breast Cancer Foundation, Inc. is enthusiastic about taking this opportunity to reach the younger audience �ONE TREE HILL� provides,� says Janelle Hail, founder/president of NBCF.
A breast cancer survivor herself, Janelle is happy to alert young women to the importance of early detection and to equip them with life-saving knowledge. �One in seven women will be diagnosed with breast cancer in her lifetime. Every precious life we save through early detection is a great victory,� says Janelle.
The new �ONE TREE HILL� soundtrack CD �Friends With Benefit� will feature original songs from Gavin DeGraw, Tyler Hilton and Bethany Joy Lenz (billed on the album as her character on the show Haley James Scott), as well as tracks from Feeder, Jack's Mannequin, Audioslave, Nada Surf, Citizen Cope, Hot Hot Heat, Mozella, Shout Out Louds, Fall Out Boy, Jimmy Eat World, Michelle Featherstone and Strays Don't Sleep. Jack's Mannequin's song �The Mixed Tape� will be the first single and video from the soundtrack. At only 23, the band's singer Andrew McMahon, is in fact also a recent cancer survivor.
Music has always played a fundamental role on �ONE TREE HILL,� both within the show and in real life. Music artists such as Gavin DeGraw (who sings the �ONE TREE HILL� theme song �I Don't Want To Be�), Sheryl Crow, Jimmy Eat World, The Wreckers (Michelle Branch's band) and Fall Out Boy have all appeared as themselves on the series, performing in one of the show's two fictional venues: Club Tric and Karen's Caf�. Nada Surf will appear in the January 18th episode. And in a case of art imitating life imitating art, last season saw series characters Chris Keller (real life singer/musician Tyler Hilton) and Haley James Scott (series regular Bethany Joy Lenz) go off on tour. This became a very successful real-life multi-city tour in the summer of 2005 with Tyler Hilton and Bethany Joy Lenz (some dates also featured Gavin DeGraw) performing in support of �ONE TREE HILL'S� first soundtrack album, which debuted last January to brisk sales. This album featured an exclusive duet (�When The Stars Go Blue�) performed by Chris and Haley on the series and following the tour's completion actress/singer Bethany Joy Lenz was offered a recording contract, with her first studio album set to debut later this year.
�ONE TREE HILL� is also contributing to breast cancer awareness in other ways. On the show, character Brooke Davis (series regular Sophia Bush) has designed Clothes Over Bros, a clothing line geared toward young women. This too has been offered to fans in real life through www.clothesoverbros.com � a website that crashed when orders began flooding in the first time the site was mentioned on the show. In support of Peyton's breast cancer fundraising, the site will begin selling pink t-shirts with the �Friends With Benefit� original album art and �ONE TREE HILL� cast photos. The profits from these t-shirts will also benefit the NBCF.
Furthermore, a PSA will run at the end of the �ONE TREE HILL� broadcast on February 1st that will direct young women to the NBCF for more information on the importance of early detection. The WB's website will also provide the show's fans with a direct link to the NBCF.
�ONE TREE HILL� airs Wednesday (8:00-9:00 p.m. ET on The WB). The series was created by Mark Schwahn and is executive produced by Schwahn, Mike Tollin, Brian Robbins and Joe Davola. �ONE TREE HILL� is a Tollin/Robbins Production in association with Warner Bros. Television Production, Inc.
The National Breast Cancer Foundation, Inc. (NBCF) is a nonprofit, charitable foundation that provides breast cancer education and funding for free mammograms for underserved women. Learn more about NBCF at www.nationalbreastcancer.org