or


[02/07/06 - 12:00 AM]
We: Women's Entertainment Partners with USA Today to Introduce New Series, "USA Today/We Weight-Loss Challenge"

[via press release from WE: Women's Entertainment]

WE: Women's Entertainment Partners With USA TODAY to Introduce New Series, "USA TODAY/WE Weight-Loss Challenge"

Call to Action Begins Today Six Dieters Will Be Profiled on WE and In USA TODAY This Spring

New York, NY, February 7, 2006 - WE: Women's Entertainment (WE), the only cable network dedicated to helping women connect to one another and the world around them, announced today a new partnership with USA TODAY to bring the "USA TODAY/WE Weight-loss Challenge" to audiences this spring. Six highly motivated individuals will be profiled on the network, in the newspaper and on USATODAY.com, as they make the necessary sacrifices to achieve significant weight-loss. The Call to Action kicks off today.

"We are very excited to be partnering with USA TODAY for this entertaining and inspirational initiative," said Kim Martin, WE's Executive Vice President and General Manager. "This Challenge is completely in line with our commitment to providing original programming that is relevant, fun, and engaging for our viewers."

Eight weekly episodes -- including a one-hour premiere introducing the six participants and their respective weight-loss plans, six half-hour episodes profiling each of the six participants, and a one-hour wrap up finale announcing the weight-loss results -- will begin airing on WE in late spring. USA TODAY will simultaneously cover the challenge with weekly articles. The first article introducing the six participants will coincide with the network premiere, and subsequent articles will focus on the individual participant to be profiled in the show that week.

The Call to Action, requesting that applicants send in 5-minute tapes of themselves, will run in USA TODAY on February 7th. Six people who have lost 20 pounds or more over the past year but have recently hit a plateau, will be chosen for the "USA TODAY/WE Weight-loss Challenge" and profiled throughout their journey. The dieters will be matched to a program best suited to their needs. Some will go to a weight-loss spa; others will be matched with a program like Weight Watchers or Jenny Craig. All will be supported by a special friend or loved one to help them achieve their goals, in addition to receiving guidance from weight-loss and fitness professionals throughout the challenge.

The "USA TODAY/WE Weight-loss Challenge" will join WE's growing list of original programming, including: Style Me with Rachel Hunter, a new weekly series following twelve aspiring stylists as they compete to win the chance to style actress and supermodel Rachel Hunter for a red carpet appearance; Two Funny: Cotter & Louise, a show that follows the lives of two comedians, Kerri Louise and Tom Cotter as they juggle many roles as a married couple with two year-old twin boys, and also as working comics; John Edward Cross Country, a documentary style series that follows the acclaimed psychic medium as he embarks on a cross country journey to do readings and visit the homes of families he has helped during his large group sessions; Skating's Next Star, hosted by Olympic gold medalist Kristi Yamaguchi, the series follows contestants through their struggles on the ice and the drama behind the scenes; and, back by popular demand, a third season of WE's hit series, Bridezillas, a weekly reality show that takes a comedic look at how brides-to-be go from sweet to certifiable while planning their big day.

Today's announcement comes on the heels of a record month for WE. January 2006 was the best month in WE's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49 and W25-54. In addition, January 2006 saw +105% more original telecasts on WE compared to January 2005.

The "USA TODAY/WE Weight-loss Challenge" is a co-production between WE: Women's Entertainment and USA TODAY.

About USA TODAY
USA TODAY is the nation's top-selling newspaper. It is published via satellite at 36 locations in the USA and at four sites abroad. With a total average daily circulation of 2.3 million, USA TODAY is available worldwide. USA TODAY is published by Gannett Co., Inc. (NYSE: GCI). The USA TODAY brand also includes: USA TODAY Sports Weekly, a magazine for enthusiasts of professional football and baseball; USATODAY.com, an award-winning news and information Web site that is updated 24 hours per day; and USA TODAY LIVE, the television arm of the USA TODAY brand that brings the spirit and quality of the newspaper to television.

About WE: Women's Entertainment
WE: Women's Entertainment is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services and is currently seen in over 56 million homes.

**Source: Nielsen Media Research, 12/26/05-1/29/06 Live HH, Women 18-34, Women 18-49, Women 25-54 Audience; Prime M-Su 8p-11p. WE Originals based on Total Day (M-Su 10a-5a) telecasts Jan06 (12/26/05-1/29/06) vs. Jan05 (12/27/04-1/30/05).





  [february 2006]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[02/27/17 - 02:39 PM]
Daytona 500 on FOX Scores More Than 23 Million Total Viewers
FOX Sports spins the numbers for Sunday, February 26.

[02/27/17 - 01:30 PM]
Video: VH1's Hit Series "Love & Hip Hop: Atlanta" Supertrailer
The new season premieres Monday, March 6 at 8:00/7:00c on the cable channel.

[02/27/17 - 12:19 PM]
Hallmark Channel Announces World Premiere of "Like Cats and Dogs," Starring Cassidy Gifford and Wyatt Nash, Premiering Exclusively on Network April 15
In "Like Cats And Dogs," Lara (Gifford) is a dog lover, while Spencer (Nash) is a cat lover. Spencer and Lara could not be more different.

[02/27/17 - 11:45 AM]
2017 Oscars Average 32.9 Million Viewers with 96% Retention Year to Year - TV's Top Entertainment Telecast in 1 Year
ABC spins the numbers for Sunday, February 26.

[02/27/17 - 11:04 AM]
Showtime(R) Orders a New Season of "The Circus" Offering an In-Depth Look at the First 100 Days of the Trump Administration
Returning Sunday, March 19, the show will examine the riveting and unprecedented events unfolding - both inside and outside the Beltway - in President Donald Trump's first 100 days in office.

[02/27/17 - 10:23 AM]
Phil Mickelson Kicks off Season 7 Premiere of "Feherty," Monday, March 6 at 9 p.m. ET
Part II of Feherty's interview with Mickelson will premiere the following Monday, March 13 at 9 p.m. ET on Golf Channel.

[02/27/17 - 10:09 AM]
Oscar(R)-Winner J.K. Simmons Guest Stars in Brand-New "SpongeBob SquarePants" Episode Premiering Saturday, March 4, at 10:00 a.m. (ET/PT) on Nickelodeon
Immediately following is a special half-hour episode of "Bunsen is a Beast" at 10:30 a.m. (ET/PT), featuring a crossover with longstanding series "The Fairly OddParents."

[02/27/17 - 09:13 AM]
Netflix Congratulates Filmmakers of The White Helmets
Said the company: "Netflix congratulates Joanna Natasegera and Orlando Von Einsiedel for a well deserved Oscar win for The White Helmets, an incredibly timely documentary focusing on the bravery of Syrian humanitarians."

[02/27/17 - 08:33 AM]
Sunday's Broadcast Ratings: ABC Wins Big with Oscars
Last night's ceremony is on par with a year ago among total viewers but down more than 10% among adults 18-49.

[02/27/17 - 08:00 AM]
Amazon Original Special "An American Girl Story - Ivy & Julie 1976: A Happy Balance" to Premiere on Prime Video Friday, March 24
Set in 1976 San Francisco, Ivy Ling (Nina Lu) is a 10-year-old Chinese-American girl who struggles with finding a balance between her two cultural identities: Chinese and American.

[02/27/17 - 06:44 AM]
Academy-Award Winning Documentary "O.J.: Made in America" to Air on ESPN2 Over Five Nights
Additionally, the nearly eight-hour film will air with limited interruption from 1 a.m. - 9 a.m. ET on Saturday, March 4.

[02/27/17 - 06:03 AM]
Video: Experience a New World - Bright Comes to Netflix This December
From the director of Suicide Squad and End of Watch, David Ayer, comes a new film starring Will Smith, Joel Edgerton and Noomi Rapace.

[02/27/17 - 06:00 AM]
Amazon Studios Orders Original Dramatic Series "Fortitude" from Sky Vision
The first season has also been available on Prime Video in the US since January 2016, with more than 2,000 four and five star reviews from customers.

[02/27/17 - 12:20 AM]
Statement by PricewaterhouseCoopers Regarding Oscar(R) for Best Picture
"The presenters had mistakenly been given the wrong category envelope and when discovered, was immediately corrected," said the company. "We are currently investigating how this could have happened, and deeply regret that this occurred."

[02/26/17 - 08:37 AM]
Saturday's Broadcast Ratings: ABC Holds Off Demo Competition
The Alphabet's NBA coverage leads the night among adults 18-49.