or


[02/07/06 - 12:00 AM]
We: Women's Entertainment Partners with USA Today to Introduce New Series, "USA Today/We Weight-Loss Challenge"

[via press release from WE: Women's Entertainment]

WE: Women's Entertainment Partners With USA TODAY to Introduce New Series, "USA TODAY/WE Weight-Loss Challenge"

Call to Action Begins Today Six Dieters Will Be Profiled on WE and In USA TODAY This Spring

New York, NY, February 7, 2006 - WE: Women's Entertainment (WE), the only cable network dedicated to helping women connect to one another and the world around them, announced today a new partnership with USA TODAY to bring the "USA TODAY/WE Weight-loss Challenge" to audiences this spring. Six highly motivated individuals will be profiled on the network, in the newspaper and on USATODAY.com, as they make the necessary sacrifices to achieve significant weight-loss. The Call to Action kicks off today.

"We are very excited to be partnering with USA TODAY for this entertaining and inspirational initiative," said Kim Martin, WE's Executive Vice President and General Manager. "This Challenge is completely in line with our commitment to providing original programming that is relevant, fun, and engaging for our viewers."

Eight weekly episodes -- including a one-hour premiere introducing the six participants and their respective weight-loss plans, six half-hour episodes profiling each of the six participants, and a one-hour wrap up finale announcing the weight-loss results -- will begin airing on WE in late spring. USA TODAY will simultaneously cover the challenge with weekly articles. The first article introducing the six participants will coincide with the network premiere, and subsequent articles will focus on the individual participant to be profiled in the show that week.

The Call to Action, requesting that applicants send in 5-minute tapes of themselves, will run in USA TODAY on February 7th. Six people who have lost 20 pounds or more over the past year but have recently hit a plateau, will be chosen for the "USA TODAY/WE Weight-loss Challenge" and profiled throughout their journey. The dieters will be matched to a program best suited to their needs. Some will go to a weight-loss spa; others will be matched with a program like Weight Watchers or Jenny Craig. All will be supported by a special friend or loved one to help them achieve their goals, in addition to receiving guidance from weight-loss and fitness professionals throughout the challenge.

The "USA TODAY/WE Weight-loss Challenge" will join WE's growing list of original programming, including: Style Me with Rachel Hunter, a new weekly series following twelve aspiring stylists as they compete to win the chance to style actress and supermodel Rachel Hunter for a red carpet appearance; Two Funny: Cotter & Louise, a show that follows the lives of two comedians, Kerri Louise and Tom Cotter as they juggle many roles as a married couple with two year-old twin boys, and also as working comics; John Edward Cross Country, a documentary style series that follows the acclaimed psychic medium as he embarks on a cross country journey to do readings and visit the homes of families he has helped during his large group sessions; Skating's Next Star, hosted by Olympic gold medalist Kristi Yamaguchi, the series follows contestants through their struggles on the ice and the drama behind the scenes; and, back by popular demand, a third season of WE's hit series, Bridezillas, a weekly reality show that takes a comedic look at how brides-to-be go from sweet to certifiable while planning their big day.

Today's announcement comes on the heels of a record month for WE. January 2006 was the best month in WE's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49 and W25-54. In addition, January 2006 saw +105% more original telecasts on WE compared to January 2005.

The "USA TODAY/WE Weight-loss Challenge" is a co-production between WE: Women's Entertainment and USA TODAY.

About USA TODAY
USA TODAY is the nation's top-selling newspaper. It is published via satellite at 36 locations in the USA and at four sites abroad. With a total average daily circulation of 2.3 million, USA TODAY is available worldwide. USA TODAY is published by Gannett Co., Inc. (NYSE: GCI). The USA TODAY brand also includes: USA TODAY Sports Weekly, a magazine for enthusiasts of professional football and baseball; USATODAY.com, an award-winning news and information Web site that is updated 24 hours per day; and USA TODAY LIVE, the television arm of the USA TODAY brand that brings the spirit and quality of the newspaper to television.

About WE: Women's Entertainment
WE: Women's Entertainment is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services and is currently seen in over 56 million homes.

**Source: Nielsen Media Research, 12/26/05-1/29/06 Live HH, Women 18-34, Women 18-49, Women 25-54 Audience; Prime M-Su 8p-11p. WE Originals based on Total Day (M-Su 10a-5a) telecasts Jan06 (12/26/05-1/29/06) vs. Jan05 (12/27/04-1/30/05).





  [february 2006]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[12/09/16 - 10:01 AM]
Video: Netflix Releases Trailer for Sand Storm, Written and Directed by Elite Zexner
Israel's official submission for the 2017 Foreign Language Film Academy Award(R) will launch on Netflix Friday, December 15.

[12/09/16 - 09:54 AM]
American Heroes Channel to Pay Tribute to Late Senator John Glenn with Special Programming Stack
Starting Monday, December 12, AHC will encore episodes of "When We Left Earth: The NASA Mission," which showcase our nation's quest to conquer the last frontier - outer space.

[12/09/16 - 09:50 AM]
"Mariah's World" Series Premiere Event Delivers 2.2MM A18-49 and Nearly 4MM Total Viewers Across E! and Bravo on Sunday Night
E! further spins the numbers for Sunday, December 4.

[12/09/16 - 08:29 AM]
Thursday's Broadcast Ratings: NBC Tops Charts with "Thursday Night Football"
The Peacock cruises to victory among total viewers and adults 18-49.

[12/09/16 - 07:38 AM]
Video: BBC America's "Doctor Who" Christmas Special Trailer Released Today
The Doctor, played by Peter Capaldi, teams up with an investigative journalist, played by Charity Wakefield and a superhero to save New York from a deadly alien threat.

[12/09/16 - 07:17 AM]
Comedy Central Unveils Winter Programming Schedule
Newcomers include "The Comedy Jam," "Detroiters," "Jeff & Some Aliens" and "The High Court."

[12/08/16 - 05:43 PM]
Discovery to Pay Tribute to Space Pioneer John Glenn - Special Broadcast Airing Sunday
Look for an encore presentation of "When We Left Earth: The NASA Missions" this Sunday, December 11 at 9 AM ET/PT.

[12/08/16 - 04:36 PM]
President Barack Obama to Appear on "The Daily Show with Trevor Noah" on Monday, December 12 at 11:00 p.m. ET/PT
President Obama's first appearance on "The Daily Show with Trevor Noah" will be simulcast across Comedy Central, MTV and BET.

[12/08/16 - 02:32 PM]
Merry Mythmas from Science Channel
Science Channel will marathon every episode ever of "MythBusters" beginning Friday, December 23.

[12/08/16 - 02:09 PM]
Make Your January Must-Watch List with Lifetime's Movies and Series
Newly announced season premieres include "Little Women: Atlanta" on Wednesday, January 4 and "Bring It!" on Wednesday, January 13.

[12/08/16 - 01:46 PM]
"Late Night with Seth Meyers New Years Eve Special" Goes Primetime on Saturday, Dec. 31 with A-List Lineup
Jennifer Lawrence, Arnold Schwarzenegger, Leslie Jones and Kelly Clarkson will all appear in the 10:00/9:00c telecast.

[12/08/16 - 12:15 PM]
NBC's New Comedies Earn Key Timeslots with Strong Support While Powerful Sunday Lineup Launches March 5 as #1 Network Sets Midseason Slate
The Peacock locks in dates for newcomers "Powerless," "Trial & Error," "Great News" and "The Blacklist: Redemption," among others.

[12/08/16 - 12:03 PM]
"Caraoke Showdown" Hosted by Craig Robinson Premieres January 12 on Spike TV
"Caraoke Showdown" takes groups of passengers on a musical journey to win money by competing in a variety of karaoke-style challenges.

[12/08/16 - 12:03 PM]
"The Defiant Ones," Four-Part Documentary Event Telling the True Story of Music Legends Dr. Dre and Jimmy Iovine, to Debut on HBO Next Year
Director Allen Hughes has made an unquestionably bold film about the unlikely but ultimately unbreakable bond of trust and friendship between two street-smart men from different worlds who have shaped many of the most exciting and extreme moments in recent pop culture.

[12/08/16 - 11:55 AM]
Tuesday's "The Late Show with Stephen Colbert" Tops Late Night with Its Largest Tuesday Audience Since Oct. 2015
CBS spins the late-night numbers for Tuesday, December 6.