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[03/06/06 - 12:00 AM]
ABC Daytime and Sears to Launch a Five-City Mall Tour to Celebrate the First-Ever Hollywood Broadcast of "The 33rd Annual Daytime Emmy(R) Awards"
[via press release from ABC]

ABC DAYTIME AND SEARS TO LAUNCH A FIVE-CITY MALL TOUR TO CELEBRATE THE FIRST-EVER HOLLYWOOD BROADCAST OF �THE 33RD ANNUAL DAYTIME EMMY� AWARDS�

Fans Can Win Trips to Hollywood and Meet ABC Daytime Emmy Nominees

Mall Tour, Hosted by Bob Guiney, Supported by an Integrated Marketing and Promotional Campaign

ABC Daytime and Sear will launch a five-city mall tour to help build excitement for ABC�s live broadcast of �The 33rd Annual Daytime Emmy� Awards� from the Kodak Theatre. This is the first time in the history of the Daytime Emmys that the show will be broadcast from Hollywood. �The 33rd Annual Daytime Emmy Awards� will air in primetime on FRIDAY, APRIL 28 (8:00 pm-11:00 p.m., ET) on the ABC Television Network.

Mall tour events will consist of autograph signings, Q&A sessions and interactive games. Fans can also be photographed with an actual Emmy statuette. Throughout the day, participants at the malls may enter a red carpet sweepstakes for a chance to win a trip for two to Hollywood, VIP seating on the red carpet outside the Kodak Theater and a $1,000 Sears shopping spree. Fans also will have the opportunity to appear in national promos to air on ABC Daytime during the week of the awards show, April 24-28.

The mall tour is supported by local ABC affiliates, including on-air mentions during the daytime schedule, local radio advertising, as well as on abc.com.

�Sears Presents ABC�s Road to the Daytime Emmy Awards� is exclusive to malls in the following cities (mall and talent* schedule; all times 12:00-4:00 p.m., local):

New York
March 11/Paramus Park
Talent: �All My Children�s� Bobbie Eakes, �One Life to Live�s� Rene�e Elise Goldsberry and �The View�s� Elisabeth Hasselbeck

Philadelphia
March 18/King of Prussia
Talent: �General Hospital�s� Kelly Monaco

Chicago
March 25/Woodfield Mall
Talent: �General Hospital�s� Scott Clifton

Houston
April 8/Willowbrook Mall
Talent: �All My Children�s� Leven Rambin and �One Life to Live�s� Rene�e Elise Goldsberry

Los Angeles
April 15/Northridge Mall
Talent: �General Hospital�s� Tyler Christopher, Scott Clifton, Kelly Monaco

(*All talent subject to change)

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (Nasdaq: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,400 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 926 full-line and 1,100 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands� End -- among the most trusted and preferred brands in the U.S. The company is the nation�s largest provider of home services, with more than 14 million service calls made annually. For more information, visit the Sears, Roebuck website at http://www.sears.com or the Sears Holdings Corporation website at http://www.searsholdings.com .

The National Television Academy is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy Award for News & Documentary, Sports, Daytime, Creative Arts, Public & Community Service, Technology & Engineering/Advanced Media and Business & Financial Reporting. Excellence in Primetime programming and international programming is recognized by its affiliate, the Academy of Television Arts & Sciences. Regional Emmys are given in 19 regions across the United States. Beyond awards, the National Academy has extensive educational programs including National Student Television and its Student Award for Excellence for outstanding journalistic work by high school students, as well as scholarships, publications, and major activities for both industry professionals and the viewing public. For more information, please visit the website at www.emmyonline.tv.

�Sears Presents ABC�s Road to the Daytime Emmy Awards� is produced by ABC Daytime.





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