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[03/22/06 - 12:00 AM]
Spike TV Launches Rebranding Campaign |
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| [via press release from Spike TV] |
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Spike TV Launches Rebranding Campaign
New Logo and Tagline Get More Action to Debut in May
NEW YORK, March 22 -- With a new logo and tagline promising
that viewers will Get More Action, Spike TV announced that it will be refining
its brand position at a development breakfast in New York today.
A more modern and streamlined logo featuring block print was introduced,
standing in stark contrast with the cursive lettering and chevrons of the
past. Spike's new logo will makes its debut on-air starting in May, along
with the tagline Get More Action.
Said Spike TV Creative Director Niels Schuurmans: "Spike is an
entertainment brand dedicated to men. We are a destination that will inspire
and define men through bold, action-packed original entertainment. We feel
our brand positioning and new logo reflect that, and are dedicated to helping
our audience Get More Action."
Spike's programming is consistent with its revamped brand image. The
network's first original scripted drama, Blade: The Series, based on the
popular Marvel comic book and movie trilogy, is set to debut Wednesday, June
28. Building off of the success of the hit series The Ultimate Fighter, Spike
plans to augment its stable of reality programming as well. The first step is
renewing its partnership with the Ultimate Fighting Championship(R) through
2008 for four more seasons of The Ultimate Fighter as well as ten LIVE mixed
martial arts fight cards. Season 3 and 4 of The Ultimate Fighter will debut
on the network in 2006.
"Be it action in its conventional meaning, to action on the tables in Las
Vegas, to action in the Octagon for a mixed martial arts fight, guys can
expect a constant stream of action programming on Spike TV," said Kevin Kay,
General Manager of Spike TV.
Spike's acquisitions are also indicative of its brand positioning
initiative. The Shield premiered on Spike on Wednesday, March 15, and CSI: NY
is set to debut later this year. Additionally, the James Bond franchise will
be joined by the Star Wars franchise as a Spike exclusive in 2008.
Spike TV is available in 88 million homes and is a division of MTV
Networks. MTV Networks, a division of Viacom International Inc. (NYSE: VIA,
VIA.B).
SOURCE Spike TV
Web Site: http://www.spiketv.com
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[05/09/25 - 01:18 PM]
ABC News Announces Primetime Special on the Historic Election of the First-Ever American Pope
The one-hour special, "The American Pope: Leo XIV - A Special Edition of 20/20," airs tonight, Friday, May 9 on ABC.
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[05/09/25 - 12:30 PM]
FOX Greenlights "The Faithful," A Powerful Three-Week Biblical Event Series, for Broadcast Spring of 2026
This landmark drama is based on The Old Testament's Book of Genesis and told through the eyes of the courageous and passionate, yet flawed women whose descendants would shape three of the world's great faiths: Judaism, Christianity and Islam.
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[05/09/25 - 12:01 PM]
ID Announces May 19 Premiere Date for "Trapped: What Is Happening to Wendy Williams?"
The hour-long special presented by "Extra" will premiere Monday, May 19 at 8:00/7:00c on ID and will be available to stream on Max.
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[05/09/25 - 11:00 AM]
FOX Greenlights "Best Medicine," An Irreverent Medical Series Based on the Critically Acclaimed Global Hit "Doc Martin"
Wholly owned by FOX Entertainment, the series comes from executive producers Ben Silverman, Rodney Ferrell, Liz Tuccillo, Mark Crowdy and Philippa Braithwaite, and is set to debut in the 2025-2026 season.
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[05/09/25 - 10:01 AM]
Peacock Announces a Compelling, Heartwarming and Villainous Slate of New Unscripted Series
New series greenlights include "Tiffany Haddish Goes Off" and "Nelly & Ashanti: We Belong Together;" a third season of "House of Villains," along with true crime documentaries "Gilgo Beach Killer: The House of Secrets" and "The Idaho Student Murders" as well as "Epic Ride: The Story of Universal Theme Parks" docuseries.
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[05/09/25 - 10:01 AM]
Video: BET+ Original Movie - "Onyx"
Three friends try and escape the daily grind and support their friend recovering from a bad breakup by going on a rural Arizona adventure camp when they inadvertently get caught in an alien invasion.
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[05/09/25 - 09:04 AM]
Season Two of the Max Original Series "Peacemaker," From DC Studios, Debuts August 21
John Cena, Danielle Brooks, Jennifer Holland, Freddie Stroma, Steve Agee, and Robert Patrick return for season two.
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[05/09/25 - 08:51 AM]
Peacock Announces Series Pickup of Seth MacFarlane's "Ted" Animated Spin-Off
MacFarlane, Mark Wahlberg, Amanda Seyfried and Jessica Barth will all reprise their roles from the film franchise.
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[05/09/25 - 08:19 AM]
Now Filming: Hulu Original Series "Rivals" Season 2
The drama returns with an extended season of 12 episodes - and even more wit, desire, and dramatic twists.
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[05/09/25 - 07:01 AM]
"A Man on the Inside" Season 2 - Now in Production!
Created by Mike Schur, season two will see Charles (Ted Danson) going undercover at a college.
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[05/09/25 - 06:02 AM]
Lifetime Greenlights New Original Movie, "Pretty Hurts," Starring Haylie Duff, Sarah Borne, and Kaci Barker Premiering June 28 Brought to You by GSK
The film includes a storyline that highlights meningococcal disease, known as meningitis, to help educate parents of teens and young adults about the uncommon, but potentially life-threatening illness for which 16- to 23-year-olds are at increased risk.
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[05/09/25 - 05:01 AM]
Netflix Announces Its First-Ever Nordic Medical Drama Starring Sara Khorami in the Lead Role
At the emergency ward, it doesn't matter who you are - rich or poor, influencer, carpenter, or minister.
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[05/08/25 - 05:01 PM]
SO JI-SUB Returns with Cold and Intense Noir Action Series "Mercy for None", Premiering June 6
Joining him are Huh Joon-ho, Gong Myoung, Choo Young Woo, An Kil-kang, Tiger Lee, Cho Han-cheul, along with special appearances by Cha Seung Won and Lee Jun-hyuk.
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[05/08/25 - 01:01 PM]
Video: "The Survivors" - Official Trailer - Netflix
15 years ago, the loss of three young people tore this sleepy seaside town apart. Now, the mysterious death of a young woman dredges up the past.
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[05/08/25 - 12:59 PM]
Lifetime Announces New Original Movie "Dateless to Dangerous: My Son's Secret Life" Starring Jodie Sweetin, Alexander Elliot and Nikki Roumel Premiering June 21
The gripping drama deals with teens as they navigate identity, acceptance, social alienation and explores the rising subculture of incels - usually involuntarily celibate men.
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