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Spike TV Launches Rebranding Campaign
New Logo and Tagline Get More Action to Debut in May
NEW YORK, March 22 -- With a new logo and tagline promising
that viewers will Get More Action, Spike TV announced that it will be refining
its brand position at a development breakfast in New York today.
A more modern and streamlined logo featuring block print was introduced,
standing in stark contrast with the cursive lettering and chevrons of the
past. Spike's new logo will makes its debut on-air starting in May, along
with the tagline Get More Action.
Said Spike TV Creative Director Niels Schuurmans: "Spike is an
entertainment brand dedicated to men. We are a destination that will inspire
and define men through bold, action-packed original entertainment. We feel
our brand positioning and new logo reflect that, and are dedicated to helping
our audience Get More Action."
Spike's programming is consistent with its revamped brand image. The
network's first original scripted drama, Blade: The Series, based on the
popular Marvel comic book and movie trilogy, is set to debut Wednesday, June
28. Building off of the success of the hit series The Ultimate Fighter, Spike
plans to augment its stable of reality programming as well. The first step is
renewing its partnership with the Ultimate Fighting Championship(R) through
2008 for four more seasons of The Ultimate Fighter as well as ten LIVE mixed
martial arts fight cards. Season 3 and 4 of The Ultimate Fighter will debut
on the network in 2006.
"Be it action in its conventional meaning, to action on the tables in Las
Vegas, to action in the Octagon for a mixed martial arts fight, guys can
expect a constant stream of action programming on Spike TV," said Kevin Kay,
General Manager of Spike TV.
Spike's acquisitions are also indicative of its brand positioning
initiative. The Shield premiered on Spike on Wednesday, March 15, and CSI: NY
is set to debut later this year. Additionally, the James Bond franchise will
be joined by the Star Wars franchise as a Spike exclusive in 2008.
Spike TV is available in 88 million homes and is a division of MTV
Networks. MTV Networks, a division of Viacom International Inc. (NYSE: VIA,
VIA.B).
SOURCE Spike TV
Web Site: http://www.spiketv.com
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