Adult Swim Charts Ad-Supported Basic Cable History with Largest Men 18-34 and Men 18-24 Total Day Delivery for Any First Quarter
Adult Swim Ranks #1 for Total Day Delivery of Men 18-24 for 52 Consecutive Weeks, One Full Year
March �06 Performance Also Scores Cable Record for Best-Ever Total Day Delivery of Adults 18-34, 18-24 and Men 18-34, 18-24
Completing one full year as an individually rated network, Adult Swim will officially be ranked #1 in First Quarter total day delivery of men 18-34 and men 18-24 among all ad-supported basic cable, according to preliminary data from Nielsen Media Research. The performance earns a new basic cable record for the best delivery of both young male demos by any ad-supported cable network during the first quarter of the year.
In addition to the new records, Adult Swim also ranked #1 in first quarter total day delivery of adults 18-24 and #2 in delivery of adults 18-34.
Adult Swim�s performance continues to shine even when compared to the delivery of other basic cable networks� prime time performance. For instance, in the first quarter of 2006, during its primary run (Monday-Thursday and Saturday from 11 p.m.-2 a.m. and Saturday from 10 p.m.-2 a.m.), Adult Swim delivery of adults 18-34 (470,000) beat the prime time (Monday-Sunday, 8 p.m.-11 p.m.) of every basic cable network except for USA and TBS. Among men 18-34, Adult Swim outdelivers every other network�s prime time performance with its primary late night run.
Adult Swim continues its strong head-to-head performance against broadcast competitors. For the first quarter of 2006, it outdelivered The Late Show with David Letterman, Jimmy Kimmel Live and The Late Late Show with Craig Ferguson with men 18-34 in their competitive time periods.
And, marking its first full year ranked as a separate network, Adult Swim won the top spot among ad-supported basic cable networks with men 18-24 every single week of the last year, 52 weeks in a row.
Highlights of Adult Swim�s First Quarter 2006 performance include the following:
ADULT SWIM (Monday-Thursday, Saturday-Sunday, 11 p.m.-6 a.m.) in First Quarter �06
- Adults 18-34 delivery totaled 354,000 and a 0.5 rating
- Adults 18-24 delivery totaled 207,000 and a 0.7 rating
- Men 18-34 delivery totaled 224,000�a new First Quarter record�and a 0.7 rating
- Men 18-24 delivery totaled 139,000�a new First Quarter record�and a 1.0 rating
- Adults 18-49 delivery totaled 465,000, with a 0.4 rating
Adult Swim charted new basic cable records for its March �06 performance as well. Ranking #1 across the board with young adult demos, Adult Swim set the largest March total day delivery of adults 18-34, adults 18-24, men 18-34 and men 18-24 in ad-supported basic cable history:
ADULT SWIM (Monday-Thursday, Saturday-Sunday, 11 p.m.-6 a.m.) in March �06
- Adults 18-34 delivery totaled 369,000�a new March record�and a 0.6 rating
- Adults 18-24 delivery totaled 221,000�a new March record�and a 0.8 rating
- Men 18-34 delivery totaled 246,000�a new March record�and a 0.7 rating
- Men 18-24 delivery totaled 160,000�a new March record�and a 1.1 rating
- Adults 18-49 delivery totaled 494,000, with a 0.4 rating
Among Adult Swim�s original programming standouts during first quarter �06, Minoriteam premiered on Sunday, March 19, at 12 a.m., garnering a delivery total of 425,000 adults 18-34 and a 0.6 rating. Aaron McGruder�s The Boondocks (Sunday, 11 p.m.) scored the series� second-highest adults 18-34 delivery (996,000) on Jan. 8, with a 1.5 rating and across-the-board, double-digit ratings and delivery growth compared to its season-to-date average among young adults.
Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.�s network offering original and acquired animated comedy and action series for young adults. Airing overnights six days a week for a total of 45 hours weekly, Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 89 million U.S. homes.
Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.
RATING PERIOD: 12/26/05-3/26/06
SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.
NOTES: All ratings based on Total U.S. Television Universe of 110,200,000 homes.