or


[04/05/06 - 12:00 AM]
ABC Television Network to Re-Launch "A Better Community" Public Service Campaign Designed to Inspire Volunteerism

[via press release from ABC]

ABC TELEVISION NETWORK TO RE-LAUNCH �A BETTER COMMUNITY� PUBLIC SERVICE CAMPAIGN DESIGNED TO INSPIRE VOLUNTEERISM

Campaign to Incorporate PSAs Featuring ABC Stars, Web Content, Affiliate Specials and Community Events

ABC Television Network announced today that it will re-launch its public service campaign, A Better Community, with a single focus � inspiring viewers to volunteer in their communities. Consisting of public service announcements (PSAs), online content at ABetterCommunity.com, affiliate specials and community events, the new campaign will debut on MONDAY, APRIL 10 (9:00-11:00 p.m., ET) with the airing of a PSA featuring �Commander In Chief� star Geena Davis during ABC�s broadcast of �The Ten Commandments.�

With an all-new look and message, A Better Community is designed to utilize the broad reach of the ABC Television Network, the positive influence of talent and the power of on- and off-air programming to inspire individuals to make a difference in their communities through volunteerism and public service. This marks the first time ABC has focused its A Better Community-branded efforts on one specific topic.

�ABC is focusing A Better Community on volunteerism because the idea of giving back to one�s community is of high importance to the Network, our talent and our viewers � it�s a call to action we are confident will resonate with viewers of all ages and backgrounds,� said Brad Jamison, vice president for ABC�s Corporate Initiatives who is responsible for the campaign. �Volunteering is something that everyone can do, regardless of personal interests or talents � something that is beneficial not only to those who receive the goodwill of others, but also to the volunteers themselves. It can truly be life-changing for everyone, and ABC hopes to help foster that by reminding our viewers that volunteering is not only important, but fun, easy and rewarding.�

The centerpiece of the campaign is a series of PSAs that will air on the Network and affiliates throughout all day parts. The spots feature talent from ABC News, ABC Daytime, ABC Primetime and ABC Kids, who deliver pro-volunteering messages along with the call to action, �get involved and help build A Better Community.� Each PSA encourages viewers to log onto ABetterCommunity.com where they will find tips on how to get involved, profiles of various national non-profits that offer volunteer opportunities, special features on Network initiatives, behind-the-scenes looks at the campaign and more.

�I�m happy to be a part of ABC�s A Better Community program because I think it�s really going to make a difference to bring more awareness and attention to volunteering and encouraging it in a fun and positive way,� said Geena Davis. �I think it�s a fantastic project and I�m all for volunteering, which has been an important part of my life. As an incredibly great side benefit, not only do you feel good about yourself, you learn things about yourself and find strengths you didn�t know you had.�

Davis joins an impressive roster of ABC talent taking part in the campaign, including Joy Behar (�The View�), Tom Bergeron (�America�s Funniest Home Videos�/�Dancing with the Stars�), Kamar de los Reyes (�One Life to Live�), Elisabeth Hasselbeck (�The View�), Cameron Mathison (�All My Children�), Alicia Minshew (�All My Children�), Star Jones Reynolds (�The View�), Robin Roberts (�Good Morning America�), Kate Snow (�Good Morning America Weekend Edition�), Doug Savant (�Desperate Housewives�), Jason Thompson (�General Hospital�), Courtney Thorne-Smith (�According to Jim�), Ashley Tisdale (�The Suite Life of Zach and Cody�), Elizabeth Vargas (�World News Tonight�/�20/20�), Meredith Vieira (�The View�), Barbara Walters (ABC News/�The View�), Isaiah Washington (�Grey�s Anatomy�) and Bree Williamson (�One Life to Live�).

In addition to the PSAs, the campaign will feature half-hour specials focused on volunteerism, which will be aired on participating affiliate stations. Affiliates will also have opportunities to host or sponsor local community events associated with the national A Better Community initiative.

Images are available at www.abcmedianet.com.





  [april 2006]  
S
M
T
W
T
F
S
      


· 20/20 (ABC)
· ACCORDING TO JIM (ABC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· COMMANDER-IN-CHIEF (ABC)
· DANCING WITH THE STARS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· GREY'S ANATOMY (ABC)
· TEN COMMANDMENTS, THE (ABC)









[08/04/15 - 04:40 PM]
David Alan Grier Gives Paws to the Cowardly Lion in NBC's "The Wiz Live!"
Grier will play the Cowardly Lion, who asks Dorothy if he can join her in her journey down the Yellow Brick Road and ask the Wiz for some courage, which he is severely lacking.

[08/04/15 - 03:22 PM]
Floyd Mayweather to Face Andre Berto Saturday, Sept. 12 at MGM Grand Garden Arena Live on Showtime PPV(R)
If triumphant, Mayweather would match the record of the late heavyweight champion Rocky Marciano, who retired in April 1956 with a record of 49-0.

[08/04/15 - 02:08 PM]
Rousey Wave Swells Numbers for FOX Sports 1
FOX Sports spins the numbers for Saturday, August 1.

[08/04/15 - 12:54 PM]
Syfy and Universal Cable Productions' "The Magicians" Begins Season One Production in Vancouver
The 13 episode season will air in early 2016 on Syfy.

[08/04/15 - 12:07 PM]
Disney's "Descendants" Powers Disney Channel to Primetime Sweep and Over 1-Year Highs
Disney Channel spins the numbers for the week of July 27-August 2.

[08/04/15 - 12:02 PM]
Casting News: "DC's Legends of Tomorrow" Gets Savage
Danish actor Casper Crump has been cast as the immortal Vandal Savage.

[08/04/15 - 11:26 AM]
Animal Planet Runs 12-Hour Marathon of Lion Programming, Dedicated to Cecil the Lion, On August 10 -- World Lion Day
Animal Planet's roaring about World Lion Day to honor the majestic lion - one of the most revered species on the planet - whose numbers are in decline.

[08/04/15 - 11:20 AM]
ABC Announces Kristen Bell Will Host "It's Your 50th Christmas, Charlie Brown" Special, Airing November 30
The anniversary special will celebrate 50 years of the iconic classic that has brought joy and a television watching tradition at the holidays for generations of fans.

[08/04/15 - 11:07 AM]
"48 Hours: Fall from Grace" Is Saturday's #1 Program with Adults 25-54 and Viewers
CBS spins the numbers for Saturday, August 1.

[08/04/15 - 10:37 AM]
Showtime(R) Sets World Television Premiere Date for "Prophet's Prey"
The film, due on Saturday, October 10, focuses on the tyrannical cult leader Warren Jeffs.

[08/04/15 - 10:37 AM]
FOX Sports Telecasts Premier Boxing Champions Under Multi-Year Media Rights Deal
FOX Sports 1 premieres "Toe-to-Toe Tuesdays," a new, live primetime boxing series on Tuesday, Sept. 8 (9:00 PM ET), which continues for a total of 21 shows through the end of June.

[08/04/15 - 10:32 AM]
The Jackson Family Legacy Lives on in New Series, "The Jacksons: Next Generation," Premiering October 2nd on Lifetime
The series focuses on the third generation of the famed Jackson family - Taj, Taryll and TJ - Tito Jackson's sons and nephews of the famed Jackson 5.

[08/04/15 - 10:26 AM]
Video: "Sneaky Pete" Trailer Starring Giovanni Ribisi and Guest Starring Bryan Cranston!
The pilot is executive produced by David Shore, Bryan Cranston and Seth Gordon and will be available on Amazon for free for only 30 days beginning this Friday, August 7.

[08/04/15 - 10:11 AM]
Video: El Rey Network and Miramax(R) Release Robert Rodriguez Featurette from Season Two of the Supernatural Crime Saga "From Dusk Till Dawn: The Series"
Rodriguez gives viewers an exclusive glimpse at the new season.

[08/04/15 - 10:04 AM]
"Drunk History" Season 3 Premieres Tuesday, September 1 at 10:30 p.m. on Comedy Central
Tony Hale, Greg Kinnear, Justin Long, Christopher Meloni, Stephen Merchant and Jason Ritter guest star in the season opener.