or


[04/05/06 - 12:00 AM]
ABC Television Network to Re-Launch "A Better Community" Public Service Campaign Designed to Inspire Volunteerism

[via press release from ABC]

ABC TELEVISION NETWORK TO RE-LAUNCH �A BETTER COMMUNITY� PUBLIC SERVICE CAMPAIGN DESIGNED TO INSPIRE VOLUNTEERISM

Campaign to Incorporate PSAs Featuring ABC Stars, Web Content, Affiliate Specials and Community Events

ABC Television Network announced today that it will re-launch its public service campaign, A Better Community, with a single focus � inspiring viewers to volunteer in their communities. Consisting of public service announcements (PSAs), online content at ABetterCommunity.com, affiliate specials and community events, the new campaign will debut on MONDAY, APRIL 10 (9:00-11:00 p.m., ET) with the airing of a PSA featuring �Commander In Chief� star Geena Davis during ABC�s broadcast of �The Ten Commandments.�

With an all-new look and message, A Better Community is designed to utilize the broad reach of the ABC Television Network, the positive influence of talent and the power of on- and off-air programming to inspire individuals to make a difference in their communities through volunteerism and public service. This marks the first time ABC has focused its A Better Community-branded efforts on one specific topic.

�ABC is focusing A Better Community on volunteerism because the idea of giving back to one�s community is of high importance to the Network, our talent and our viewers � it�s a call to action we are confident will resonate with viewers of all ages and backgrounds,� said Brad Jamison, vice president for ABC�s Corporate Initiatives who is responsible for the campaign. �Volunteering is something that everyone can do, regardless of personal interests or talents � something that is beneficial not only to those who receive the goodwill of others, but also to the volunteers themselves. It can truly be life-changing for everyone, and ABC hopes to help foster that by reminding our viewers that volunteering is not only important, but fun, easy and rewarding.�

The centerpiece of the campaign is a series of PSAs that will air on the Network and affiliates throughout all day parts. The spots feature talent from ABC News, ABC Daytime, ABC Primetime and ABC Kids, who deliver pro-volunteering messages along with the call to action, �get involved and help build A Better Community.� Each PSA encourages viewers to log onto ABetterCommunity.com where they will find tips on how to get involved, profiles of various national non-profits that offer volunteer opportunities, special features on Network initiatives, behind-the-scenes looks at the campaign and more.

�I�m happy to be a part of ABC�s A Better Community program because I think it�s really going to make a difference to bring more awareness and attention to volunteering and encouraging it in a fun and positive way,� said Geena Davis. �I think it�s a fantastic project and I�m all for volunteering, which has been an important part of my life. As an incredibly great side benefit, not only do you feel good about yourself, you learn things about yourself and find strengths you didn�t know you had.�

Davis joins an impressive roster of ABC talent taking part in the campaign, including Joy Behar (�The View�), Tom Bergeron (�America�s Funniest Home Videos�/�Dancing with the Stars�), Kamar de los Reyes (�One Life to Live�), Elisabeth Hasselbeck (�The View�), Cameron Mathison (�All My Children�), Alicia Minshew (�All My Children�), Star Jones Reynolds (�The View�), Robin Roberts (�Good Morning America�), Kate Snow (�Good Morning America Weekend Edition�), Doug Savant (�Desperate Housewives�), Jason Thompson (�General Hospital�), Courtney Thorne-Smith (�According to Jim�), Ashley Tisdale (�The Suite Life of Zach and Cody�), Elizabeth Vargas (�World News Tonight�/�20/20�), Meredith Vieira (�The View�), Barbara Walters (ABC News/�The View�), Isaiah Washington (�Grey�s Anatomy�) and Bree Williamson (�One Life to Live�).

In addition to the PSAs, the campaign will feature half-hour specials focused on volunteerism, which will be aired on participating affiliate stations. Affiliates will also have opportunities to host or sponsor local community events associated with the national A Better Community initiative.

Images are available at www.abcmedianet.com.





  [april 2006]  
S
M
T
W
T
F
S
      


· 20/20 (ABC)
· ACCORDING TO JIM (ABC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· COMMANDER-IN-CHIEF (ABC)
· DANCING WITH THE STARS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· GREY'S ANATOMY (ABC)
· TEN COMMANDMENTS, THE (ABC)











[10/19/14 - 09:08 AM]
Saturday's Broadcast Ratings: ABC Dominates the Night with Notre Dame/Florida State Matchup
The network's "Saturday Night Football" franchise delivers more than 12 million viewers on average in primetime.

[10/18/14 - 08:39 AM]
Friday's Broadcast Ratings: "Shark Tank" Powers ABC to Top Demo Spot
Plus: the Alphabet's "Last Man Standing" posts week-to-week gains among adults 18-49.

[10/18/14 - 08:34 AM]
"The Blacklist" Grows by 53% in 18-49 and 4.979 Million Viewers Overall Going from Live + Same Day to Live + 3
NBC further spins the numbers for Monday, October 13.

[10/18/14 - 08:33 AM]
"Dateline NBC" Hits Three-Week Highs in 18-49 and Total Viewers, With Its Top Results Since September 26
NBC spins the numbers for Friday, October 17.

[10/18/14 - 08:30 AM]
For the 4th Straight Week, ABC Is #1 on Friday with "Shark Tank" as the Top-Rated Show in Adults 18-49
ABC spins the numbers for Friday, October 17.

[10/17/14 - 04:16 PM]
Netflix and Leonardo DiCaprio Partner on Upcoming Documentary "Virunga," Premiering November 7
The film follows an embattled team of park rangers and the endangered mountain gorillas they protect, as they are caught in the crossfire of poachers, militia and industry in Africa's oldest national park.

[10/17/14 - 02:57 PM]
With Live + 3 for Sunday and Replays, "The Affair" Has Been Viewed by 1.68 Million Viewers on the Linear Network
Showtime further spins the numbers for Sunday, October 12.

[10/17/14 - 01:31 PM]
Another Big Audience Sees Giants Win Pennant in Dramatic, Walk-Off Fashion on FOX Sports 1
FOX Sports spins the numbers for Thursday, October 16.

[10/17/14 - 01:05 PM]
Climb Aboard the "Home Sweet Bus" in New TLC Special
The cable channel hits the road with the musical and mobile Allen family as they perform across the country and live in their home on wheels.

[10/17/14 - 11:29 AM]
A Third-Consecutive Year of Disney XD's "Pranksgiving," a Cornucopia of Fun-Filled Programming, Is Set for November
Highlights include an all-new edition of the hit hidden-camera series "Just Kidding," hosted by multi-talented actor Calum Worthy.

[10/17/14 - 11:24 AM]
Syfy and Chiller Win Five Awards for Creative Design at Prestigious 44th Annual Creativity International Awards
Work on "Helix," "Dominion," "Jim Henson's Creature Shop Challenge" and "The Monkey's Paw" were among those honored.

[10/17/14 - 09:56 AM]
A&E's Hit Original Series "Duck Dynasty" Returns for Season 7
The Robertsons embark on a family trip to Scotland in the one-hour season premiere on Wednesday, November 19 at 9:00/8:00c.

[10/17/14 - 09:31 AM]
Nat Geo WILD's Fifth Annual "Big Cat Week" Returns with Its Most Jaw-Dropping Lineup Ever
For five years, Nat Geo WILD has turned its lens on these majestic creatures during its annual event to shine a light on their struggle and to remind viewers of their importance in the world.

[10/17/14 - 08:50 AM]
"The Biggest Loser" Hits a Five-Week High in Total Viewers
NBC spins the numbers for Thursday, October 16.

[10/17/14 - 08:32 AM]
Thursday's Broadcast Ratings: CBS Tops Demos for Sixth Consecutive Week
"Thursday Night Football" once again powers the Eye to the front among adults 18-49.