[04/05/06 - 12:00 AM]
ABC Television Network to Re-Launch "A Better Community" Public Service Campaign Designed to Inspire Volunteerism

[via press release from ABC]


Campaign to Incorporate PSAs Featuring ABC Stars, Web Content, Affiliate Specials and Community Events

ABC Television Network announced today that it will re-launch its public service campaign, A Better Community, with a single focus � inspiring viewers to volunteer in their communities. Consisting of public service announcements (PSAs), online content at ABetterCommunity.com, affiliate specials and community events, the new campaign will debut on MONDAY, APRIL 10 (9:00-11:00 p.m., ET) with the airing of a PSA featuring �Commander In Chief� star Geena Davis during ABC�s broadcast of �The Ten Commandments.�

With an all-new look and message, A Better Community is designed to utilize the broad reach of the ABC Television Network, the positive influence of talent and the power of on- and off-air programming to inspire individuals to make a difference in their communities through volunteerism and public service. This marks the first time ABC has focused its A Better Community-branded efforts on one specific topic.

�ABC is focusing A Better Community on volunteerism because the idea of giving back to one�s community is of high importance to the Network, our talent and our viewers � it�s a call to action we are confident will resonate with viewers of all ages and backgrounds,� said Brad Jamison, vice president for ABC�s Corporate Initiatives who is responsible for the campaign. �Volunteering is something that everyone can do, regardless of personal interests or talents � something that is beneficial not only to those who receive the goodwill of others, but also to the volunteers themselves. It can truly be life-changing for everyone, and ABC hopes to help foster that by reminding our viewers that volunteering is not only important, but fun, easy and rewarding.�

The centerpiece of the campaign is a series of PSAs that will air on the Network and affiliates throughout all day parts. The spots feature talent from ABC News, ABC Daytime, ABC Primetime and ABC Kids, who deliver pro-volunteering messages along with the call to action, �get involved and help build A Better Community.� Each PSA encourages viewers to log onto ABetterCommunity.com where they will find tips on how to get involved, profiles of various national non-profits that offer volunteer opportunities, special features on Network initiatives, behind-the-scenes looks at the campaign and more.

�I�m happy to be a part of ABC�s A Better Community program because I think it�s really going to make a difference to bring more awareness and attention to volunteering and encouraging it in a fun and positive way,� said Geena Davis. �I think it�s a fantastic project and I�m all for volunteering, which has been an important part of my life. As an incredibly great side benefit, not only do you feel good about yourself, you learn things about yourself and find strengths you didn�t know you had.�

Davis joins an impressive roster of ABC talent taking part in the campaign, including Joy Behar (�The View�), Tom Bergeron (�America�s Funniest Home Videos�/�Dancing with the Stars�), Kamar de los Reyes (�One Life to Live�), Elisabeth Hasselbeck (�The View�), Cameron Mathison (�All My Children�), Alicia Minshew (�All My Children�), Star Jones Reynolds (�The View�), Robin Roberts (�Good Morning America�), Kate Snow (�Good Morning America Weekend Edition�), Doug Savant (�Desperate Housewives�), Jason Thompson (�General Hospital�), Courtney Thorne-Smith (�According to Jim�), Ashley Tisdale (�The Suite Life of Zach and Cody�), Elizabeth Vargas (�World News Tonight�/�20/20�), Meredith Vieira (�The View�), Barbara Walters (ABC News/�The View�), Isaiah Washington (�Grey�s Anatomy�) and Bree Williamson (�One Life to Live�).

In addition to the PSAs, the campaign will feature half-hour specials focused on volunteerism, which will be aired on participating affiliate stations. Affiliates will also have opportunities to host or sponsor local community events associated with the national A Better Community initiative.

Images are available at www.abcmedianet.com.

  [april 2006]  

· 20/20 (ABC)

[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 04:45 PM]
Video: First Promo for "Grease: Live" to Air During "Scream Queens" Tonight
Get your first look at the upcoming promo for the much-ballyhooed live event.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:40 PM]
The CW Extends "The Flash/Arrow" Crossover by Four Minutes
Lead outs "iZombie" and "Supernatural" will air in their entirety following said event.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.