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[04/05/06 - 12:00 AM]
The Unit Marches On

[via press release from CBS]

"THE UNIT" MARCHES ON

"The Unit" Tops ABC and NBC Combined in Viewers and Key Demos

"The Unit" Builds on its First Run "NCIS" Lead-In

"NCIS" Places a Solid Second in Time Period Against "American Idol"

THE UNIT, the season's Number One new series, topped NBC and ABC combined in viewers and key demos while building on its first-run "NCIS" lead-in, according to preliminary Nielsen affiliate ratings for Tuesday, April 4.

At 9:00 PM, THE UNIT finished second in households (9.8/15), viewers (15.28m), adults 25-54 (5.8/13) and adults 18-49 (4.3/11) -- all behind FOX's "House". THE UNIT beat NBC and ABC combined in households (vs. 6.2/10, +58%), viewers (vs. 9.15m, +67%), adults 25-54 (vs. 4.3/10, +35%) and adults 18-49 (vs. 3.9/10, +10%).

THE UNIT built on its "NCIS" lead-in by +23% in adults 18-49, +21% in adults 25-54 and +33% in adults 18-34.

NCIS was a solid second in households (9.9/16), viewers (15.28m), adults 25-54 (4.8/12) and adults 18-49 (3.5/10) -- all behind FOX's "American Idol". NCIS beat NBC and ABC combined in households (vs. 5.9/09, +68%), viewers (vs. 8.93m, +71%), adults 25-54 (vs. 3.6/09, +33%) and adults 18-49 (vs. 3.0/08, +17%).

CSI: MIAMI (R) (S) was second in households (6.6/11), viewers (9.37m), adults 25-54 (4.1/10) and adults 18-49 (3.2/08).

For the night, CBS was second in households (8.7/14), viewers (13.31m), adults 25-54 (4.9/12) and adults 18-49 (3.6/10).

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

"THE UNIT" MARCHES ON

"The Unit" Tops ABC and NBC Combined in Viewers and Key Demos

"The Unit" Builds on its First Run "NCIS" Lead-In

"NCIS" Places a Solid Second in Time Period Against "American Idol"

THE UNIT, the season's Number One new series, topped NBC and ABC combined in viewers and key demos while building on its first-run "NCIS" lead-in, according to Live Plus Same Day National Nielsen ratings for Tuesday, April 4.

At 9:00 PM, THE UNIT finished second in households (9.9/15), viewers (15.44m), adults 25-54 (5.9/13) and adults 18-49 (4.3/11) -- all behind FOX's "House". THE UNIT beat NBC and ABC combined in households (vs. 6.2/10, +60%), viewers (vs. 9.13m, +69%), adults 25-54 (vs. 4.3/09, +37%) and adults 18-49 (vs. 3.9/10, +10%).

THE UNIT built on its "NCIS" lead-in by +23% in adults 18-49, +20% in adults 25-54 and +29% in adults 18-34.

NCIS was a solid second in households (10.0/16), viewers (15.52m), adults 25-54 (4.9/12) and adults 18-49 (3.5/10) -- all behind FOX's "American Idol". NCIS beat NBC and ABC combined in households (vs. 5.8/09, +72%), viewers (vs. 8.69m, +79%), adults 25-54 (vs. 3.5/08, +40%) and adults 18-49 (vs. 2.9/08, +21%).

CSI: MIAMI (R) (S) was second in households (6.6/11), viewers (9.43m), adults 25-54 (4.1/10) and adults 18-49 (3.2/08).

For the night, CBS was second in households (8.8/14), viewers (13.46m), adults 25-54 (4.9/12) and adults 18-49 (3.7/10).





  [april 2006]  
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M
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· AMERICAN IDOL (ABC)
· HOUSE (FOX)
· NCIS (CBS)
· UNIT, THE (CBS)





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