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HALLMARK CHANNEL SCORES HIGHEST-EVER APRIL
Network Ranks in Top 10 in Households and Key Demo Ratings
Channel Now Seen in Over 73 Million Homes, Up 2.4 Million in 2006
Hallmark Channel has reason to celebrate � yet again. The network has just
scored its highest-ever April among Total Day and Prime Time household delivery and
ranks among the Top 10 ad-supported cable networks in HH and key demo ratings. In
addition, according to the Nielsen Media Research May 2006 Universe Estimates,
Hallmark Channel is now seen in 73.1 million U.S. homes, an increase of over 2.4 million
homes this calendar year.
Hallmark Channel continues to experience significant ratings performance. The
network has seen year-to-year growth every month since its launch in August 2001, a
nod to its original movies marked by great storytelling and strong cinematic themes that
appeal to today�s contemporary family.
Hallmark Channel�s April 2006 ratings highlights include:
� #9 ranking in Total Day HH, A25-54, W25-54 and P2+ ratings.
� #10 ranking in Prime Time HH ratings and #7 in P2+ ratings.
� Network averaged 819,000 homes in Prime Time.
� In year-to-year Prime Time delivery growth, the network increased +38% in
HHs, +28% in A18-49, +18% in W18-49 and +17% in A25-54.
Source: Nielsen Media Research, 3/27-4/30/06 vs. 3/28-4/24/05; Nielsen People Meter Sample,
May 2006.
Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate
of high-quality entertainment programming to a national audience of over 73 million
subscribers. The program service is distributed through more than 5,300 cable systems
and communities as well as direct-to-home satellite services across the country. Crown
Media also operates a second 24-hour linear channel, Hallmark Movie Channel. Through
its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its
award-winning collection of movies, miniseries and films for exhibition in a variety of
television media including broadcast, cable, Video-on-Demand and High Definition
Television.
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