[05/09/06 - 12:00 AM]
USA Network Upfront: USA Characters "Clique" with Digital

[via press release from USA]


Network Aggressively Ramps Up Digital, Broadband and FOD Initiatives

NEW YORK -- May 9, 2006 -- Demonstrating its aggressive commitment to digital initiatives, USA Network announced that its summer marquee series will be made available on digital and Free On Demand (FOD) platforms. In a cable first, beginning June 30, one week before its broadcast premiere, USA Network will make available the season premiere episodes of MONK and its newest series PSYCH on cable, satellite and telco free on demand (FOD) digital services. Incorporating its Characters Welcome branding into the digital domain, the network will also unveil its new content-rich online broadband video player, entitled USA characterclique, on May 12.

"These FOD 'firsts' and our proprietary broadband player are indicative of USA's on-going efforts to find new and innovative ways to promote our shows across multiple platforms," said Chris McCumber, USA's senior vice president, marketing and brand strategy. "We're thrilled to offer viewers the power to choose when, where and how they interact with our content."

"This is a fantastic opportunity for our distribution partners to participate in USA's multi-platform promotions," commented Jean-Briac Perrette, senior vice president of New Media and chief financial officer, NBC Universal Cable. "Distributors can showcase their broadband and on demand offerings to help drive digital growth and provide viewers with hit shows and the compelling content they're looking for."

These significant offerings are indicative of USA Network's innovative summer marketing efforts, which also include extensive mobile programs, as well as the overall integration of NBC Universal's "TV 360" initiative.


Recognizing the power of on-demand and broadband opportunities to its distribution partners, USA Network will offer unique FOD and broadband promotional content for MONK and its newest series PSYCH as part of its summer marketing efforts. The premiere episodes of both MONK and PSYCH will premiere first on FOD June 30, one week prior to the USA Network broadcast premieres on July 7.

In a channel and NBCU first, the premieres of the two shows will help drive awareness of digital offerings and increase ratings through in-kind marketing support by its cable operators. This marks the first time ever that a top-rated program will premiere prior to the broadcast airing on both on demand and broadband platforms simultaneously. On a weekly basis, viewers will have exclusive access to the first 3-4 minutes from upcoming MONK episodes in addition to ancillary promotional content including behind-the-scenes footage, webisodes and actor interviews.


As part of NBC Universal's commitment to TV 360 content, every USA Network show will have a unique broadband component giving viewers access to their favorite characters anytime, anywhere. Recent examples include the Show Us Your Character Social Networking Community whereby members upload videos, photos and profiles; NASHVILLE STAR video blogs and companion web series; the award-winning Monk's Mind Game, and coming soon Psych's Memory Game.

On May 12, USA will launch a new broadband video player, entitled USA characterclique, with user-generated content, mashups, parodies and original webisodes from the network's top-rated series, exclusive behind the scenes and in development, short-form character-themed programming. In the near future, USA will also stream full episodes of the network's marquee shows.

On the Mobile front, USA will engage its fans in a summer-long mobile text-messaging program in support of THE 4400, PSYCH and MONK. The program offers viewers the opportunity to connect with their favorite characters from their most beloved series on the network at anytime, any place. Users can register online at usanetwork.com or via cell phone. By example, the weekly PSYCH SMS content package will include tune-in alerts, weekly character updates and two SMS Watch & Win questions where participants can win weekly prizes or go online to answer multiple choice questions.

For photos of USA NETWORK PROJECTS, please log on to the NBC Universal Media Village at http://www.nbcumv.com/.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 1Q06, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [may 2006]  

· 4400, THE (USA)

[10/21/16 - 02:02 PM]
NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
FOX Sports spins the numbers for Thursday, October 20.

[10/21/16 - 12:08 PM]
Freeform Brings Fan Favorite "Stitchers" and New Original Sci-Fi Series "Beyond" to Stan Lee's L.A. Comic Con on October 29 and 30
"Stitchers" co-stars Ritesh Rajan, Damon Dayoub and Sarah Davenport are among those scheduled to appear.

[10/21/16 - 10:05 AM]
Freeform's Annual "Countdown to 25 Days of Christmas" Starts on Thanksgiving Day, Thursday, November 24
Said offerings include the premiere "The Odd Life of Timothy Green," "Boxtrolls," and the network premiere of the fourth installment of the hit "Cinderella Story" franchise, "A Cinderella Story: If the Shoe Fits."

[10/21/16 - 10:04 AM]
Freeform's Funday Programming Event Begins November 12 and Continues Through November 13
Highlights include the network premieres of "Planes: Fire & Rescue," "How to Train Your Dragon" and "Shrek Forever After."

[10/21/16 - 10:03 AM]
"Madonna: Rebel Heart Tour" to Premiere on Showtime(R) on December 9 at 9 PM ET/PT
The film is co-directed by Danny B. Tull and Nathan Rissman, both of whom have worked extensively with Madonna on her feature films and tour movies.

[10/21/16 - 09:55 AM]
David Blaine Is Back With an Extraordinary Special, "David Blaine: Beyond Magic," Airing Tuesday, November 15, on ABC
Following his critically acclaimed ratings smash "David Blaine: Real or Magic," Blaine returns with his most revealing performance yet.

[10/21/16 - 09:35 AM]
Video: Netflix's "Haters Back Off!" Star Miranda Sings Shares Some of Her Favorite Things
Based on the character created by Colleen Ballinger, "Haters Back Off!" delves into the oddball family life of Miranda Sings.

[10/21/16 - 09:31 AM]
Video: Netflix Unveils The Ivory Game Trailer and Poster
From executive producer Leonardo DiCaprio, The Ivory Game is an epic documentary feature that goes undercover into the dark and sinister underbelly of ivory trafficking.

[10/21/16 - 09:29 AM]
Premiere Date Change - A&E Network Will Now Air Original Docu-Series "The Killing Season" on November 12
The newcomer will now roll out with back-to-back episodes one week later than previously announced.

[10/21/16 - 09:24 AM]
No One Can Hear You Scream: Investigation Discovery's All-New Series "Dead Silent" Premieres Tuesday, October 25 at 9/8C
In the six-part series, myth, urban legend, and horror movie dread collide to showcase real-life, dark and twisted tales too frightening to be imaginary.

[10/21/16 - 09:02 AM]
Oxygen Media Strikes Again with New True Crime Series "Killision Course" Premiering Saturday, November 5th at 9PM ET/PT
The four-episode, genre breaking series, recreates true stories of murder connecting the victim, accomplice and killer, on a joy ride of suspense, betrayal and obsession.

[10/21/16 - 08:47 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition with NFL
The Eye wins the night in both total viewers and adults 18-49.

[10/20/16 - 03:55 PM]
Oxygen Media Tests the Bonds of Friendship When New Competition Series "The Battle of the Ex-Besties" Premieres Tuesday, December 6 at 11PM ET/PT
Hosted by Sibley Scoles, the series follows fourteen former BFFs who are forced to confront - and hopefully forget - past differences in order to win a life-changing $100,000 grand prize.

[10/20/16 - 01:49 PM]
Investigation Discovery Delivers Nearly One Million Viewers for World Television Premiere of "Southwest of Salem: The Story of the San Antonio Four"
Investigation Discovery further spins the numbers for Saturday, October 15.

[10/20/16 - 01:04 PM]
Investigation Discovery Looks at When Happily Ever After Goes Horribly Wrong in All-New Series "Married with Secrets"
The new eight-part series premieres Tuesday, October 25 at 10:00/9:00c.