or


[05/09/06 - 12:00 AM]
USA Network Upfront: USA Characters "Clique" with Digital

[via press release from USA]

USA NETWORK UPFRONT: USA CHARACTERS "CLIQUE" WITH DIGITAL

Network Aggressively Ramps Up Digital, Broadband and FOD Initiatives

NEW YORK -- May 9, 2006 -- Demonstrating its aggressive commitment to digital initiatives, USA Network announced that its summer marquee series will be made available on digital and Free On Demand (FOD) platforms. In a cable first, beginning June 30, one week before its broadcast premiere, USA Network will make available the season premiere episodes of MONK and its newest series PSYCH on cable, satellite and telco free on demand (FOD) digital services. Incorporating its Characters Welcome branding into the digital domain, the network will also unveil its new content-rich online broadband video player, entitled USA characterclique, on May 12.

"These FOD 'firsts' and our proprietary broadband player are indicative of USA's on-going efforts to find new and innovative ways to promote our shows across multiple platforms," said Chris McCumber, USA's senior vice president, marketing and brand strategy. "We're thrilled to offer viewers the power to choose when, where and how they interact with our content."

"This is a fantastic opportunity for our distribution partners to participate in USA's multi-platform promotions," commented Jean-Briac Perrette, senior vice president of New Media and chief financial officer, NBC Universal Cable. "Distributors can showcase their broadband and on demand offerings to help drive digital growth and provide viewers with hit shows and the compelling content they're looking for."

These significant offerings are indicative of USA Network's innovative summer marketing efforts, which also include extensive mobile programs, as well as the overall integration of NBC Universal's "TV 360" initiative.

MONK & PSYCH FREE-ON-DEMAND

Recognizing the power of on-demand and broadband opportunities to its distribution partners, USA Network will offer unique FOD and broadband promotional content for MONK and its newest series PSYCH as part of its summer marketing efforts. The premiere episodes of both MONK and PSYCH will premiere first on FOD June 30, one week prior to the USA Network broadcast premieres on July 7.

In a channel and NBCU first, the premieres of the two shows will help drive awareness of digital offerings and increase ratings through in-kind marketing support by its cable operators. This marks the first time ever that a top-rated program will premiere prior to the broadcast airing on both on demand and broadband platforms simultaneously. On a weekly basis, viewers will have exclusive access to the first 3-4 minutes from upcoming MONK episodes in addition to ancillary promotional content including behind-the-scenes footage, webisodes and actor interviews.

TV 360, USA BROADBAND PLAYER AND MOBILE

As part of NBC Universal's commitment to TV 360 content, every USA Network show will have a unique broadband component giving viewers access to their favorite characters anytime, anywhere. Recent examples include the Show Us Your Character Social Networking Community whereby members upload videos, photos and profiles; NASHVILLE STAR video blogs and companion web series; the award-winning Monk's Mind Game, and coming soon Psych's Memory Game.

On May 12, USA will launch a new broadband video player, entitled USA characterclique, with user-generated content, mashups, parodies and original webisodes from the network's top-rated series, exclusive behind the scenes and in development, short-form character-themed programming. In the near future, USA will also stream full episodes of the network's marquee shows.

On the Mobile front, USA will engage its fans in a summer-long mobile text-messaging program in support of THE 4400, PSYCH and MONK. The program offers viewers the opportunity to connect with their favorite characters from their most beloved series on the network at anytime, any place. Users can register online at usanetwork.com or via cell phone. By example, the weekly PSYCH SMS content package will include tune-in alerts, weekly character updates and two SMS Watch & Win questions where participants can win weekly prizes or go online to answer multiple choice questions.

For photos of USA NETWORK PROJECTS, please log on to the NBC Universal Media Village at http://www.nbcumv.com/.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 1Q06, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [may 2006]  
S
M
T
W
T
F
S
 


· 4400, THE (USA)
· MONK (USA)
· NASHVILLE STAR (NBC)
· PSYCH (USA)





[07/23/16 - 01:55 PM]
Video: "Lucifer" Comic-Con(R) 2016 Highlight Reel & Season 2 First Look
The highlight reel includes a sneak peek at some hot new, never-before-seen footage from Season 2.

[07/23/16 - 01:45 PM]
Video: Watch New Footage from the Upcoming Season of "Family Guy" That Just Screened at San Diego Comic-Con
Season 14 premieres Sunday, September 25 at 9:00/8:00c on FOX.

[07/23/16 - 01:08 PM]
Video: Nickelodeon World Premieres "Legends of the Hidden Temple" Trailer at San Diego Comic-Con 2016
The TV movie follows three siblings who break away from a lackluster tour in a jungle, finding themselves immersed in a high-stakes adventure comprised of obstacles that they must complete in order to escape alive.

[07/23/16 - 12:54 PM]
New Faces from Jane's Past Emerge for Season Two of "Blindspot"
Luke Mitchell and Michelle Hurd will be joining "Blindspot" as series regulars for season two.

[07/23/16 - 11:36 AM]
"The Vampire Diaries" to Conclude After Eight Seasons of Epic High-Stakes Drama
The panel concluded with a farewell video from the cast and producers, which featured an exclusive premiere of the new song "Changing Tides," by The Fray.

[07/22/16 - 07:12 PM]
Video: "iZOMBIE" Season 2 Highlight Reel Comic-Con(R) 2016
Cast and producers returned to San Diego for the third year in a row to give fans a taste of what is to come in the upcoming season.

[07/22/16 - 06:49 PM]
Video: "Vikings" - Season 4 Returns Comic-Con Full Trailer
Check out the full length trailer from this year's Sand Diego Comic-Con for the return of Season 4.

[07/22/16 - 06:00 PM]
Comedy Central and South Park Digital Studios Celebrate 20 Seasons of "South Park"
The historic 20th season premieres this fall on Wednesday, September 14 at 10:00 p.m. ET/PT.

[07/22/16 - 04:49 PM]
It's Official: "Bates Motel" Will Close After Season 5
Additionally, Rihanna will appear as Marion Crane in the final season.

[07/22/16 - 04:18 PM]
Video: Starz Releases First Live Action Trailer for "American Gods"
Also, making a very special appearance was Kristin Chenoweth who graced the stage as it was announced she will star in the role of Easter.

[07/22/16 - 03:59 PM]
Gabriel Luna Joins "Marvel's Agents of S.H.I.E.L.D." as Ghost Rider
"Season 4 will unquestionably be the series' biggest, most ambitious story yet, and it all begins with the introduction of one of our greatest legacy characters in Ghost Rider," said Jeph Loeb.

[07/22/16 - 03:45 PM]
Video: Watch Highlights from Thursday's "The Rocky Horror Picture Show" Panel
"Let's Do the Time Warp Again" premieres Thursday, October 20 on FOX.

[07/22/16 - 03:40 PM]
Video: Everyone Is Singing After "Steven Universe" Musical Performance at San Diego Comic-Con
Fans were also treated to an exclusive sneak peek at a brand new episode "Beach City Drift."

[07/22/16 - 01:32 PM]
Video: "The 100" Season 3 Highlight Reel Comic-Con(R) 2016
The sizzle included an all-new voice over by series star Eliza Taylor teasing what fans can expect from the upcoming fourth season.

[07/22/16 - 01:24 PM]
AMC Announces "The Walking Dead" Season Seven Will Debut Sunday, October 23 at 9:00 P.M. ET/PT
Plus: check out the trailers for the new seasons of "The Walking Dead" and "Fear the Walking Dead."