or


[05/10/06 - 12:00 AM]
Turner Entertainment Ad Sales Proves Strategic Sponsorship Capabilities with Nightmares & Dreamscapes: From the Stories of Stephen King

[via press release from TNT]

Turner Entertainment Ad Sales Proves Strategic Sponsorship Capabilities with NIGHTMARES & DREAMSCAPES: FROM THE STORIES OF STEPHEN KING

TNT�s Commercial-Free Premiere Episode Presented by Hyundai AutoTrader.com and Hyundai Part of Multi Media Deal Sponsorships

Turner Entertainment Ad Sales and Marketing has developed strategic brand partnerships around the upcoming TNT anthology series NIGHTMARES & DREAMSCAPES: FROM THE STORIES OF STEPHEN KING for AutoTrader.com and Hyundai. These multifaceted promotions reach consumers through uncluttered environments, a consumer sweepstakes and TNT marketing components supporting the series. The premiere installment Battleground, starring Oscar? winner William Hurt, will be presented uninterrupted, commercial-free by Hyundai Wednesday, July 12 at 9 p.m. (ET/PT), with the second installment, Crouch End, immediately following.

�Advertisers like AutoTrader.com and Hyundai are seeking out partners who can engage their consumers,� said Linda Yaccarino, executive vice president, Turner Entertainment Ad Sales and Marketing. �Part of our job is to identify and develop those opportunities that have multi-platform extensions. The branded messaging that was customized around NIGHTMARES & DREAMSCAPES will reach consumers nationwide through the many ways individuals consume media.�

As title sponsor for the commercial-free premiere, Hyundai�s brand extends to TNT marketing support surrounding the first installment, which includes on-air tune-ins, in-program graphics and a national print campaign. In addition, Hyundai has signed on as a full season sponsor alongside AutoTrader.com. Following the premiere, promotional elements for both partners include tagged broadband components at tnt.tv, along with branding within the series on-air tune-ins and billboards on TNT.

�In a crowded marketing environment, it�s increasingly difficult for brands to stand apart and make the desired lasting impression on consumers through traditional advertising,� said Michelle Cervantez, vice president of Marketing, Hyundai Motor America. �By forming a partnership with Turner, we are able to communicate Hyundai�s messaging in a commercial-free environment, which adds to the entertainment value of the program and simultaneously increases retention.�

AutoTrader.com has built upon their full season sponsorship through a sweepstakes supporting NIGHTMARES & DREAMSCAPES. Details for the prizing will be announced at a later date. TNT on-air will drive viewers to tnt.tv to enter.

�AutoTrader.com will reach a diverse, dedicated audience through our NIGHTMARES & DREAMSCAPES sponsorship and sweepstakes,� said Clark Wood, vice president of marketing, AutoTrader.com. �It�s an innovative multi-media approach to get our message to potential car shoppers nationwide.�

NIGHTMARES & DREAMSCAPES: FROM THE STORIES OF STEPHEN KING is a four-week collection of eight mind-bending tales from the master of horror. Five of the adaptations for NIGHTMARES & DREAMSCAPES come from King�s 1993 anthology of the same name. The Road Virus Heads North and Autopsy Room Four come from King�s 2002 anthology Everything�s Eventual, while Battleground comes from 1978�s Nightshift.

Battleground, the first installment, stars Oscar? winner William Hurt (Kiss of the Spider Woman, The Village) as Jason Renshaw, a professional hit man, who successfully murders the CEO of a prestigious toy company only to face the biggest fight of his life when a package from the toy company is delivered to his house with surprising, deadly contents. The teleplay is by Richard Christian Matheson (Mobius, It Waits), is based on the Short Story by Stephen King and directed by Brian Henson (Farscape, Muppet Treasure Island).

Crouch End, the second installment, stars Golden Satellite? nominee Eion Bailey (And Starring Pancho Villa as Himself, Band of Brothers) and Claire Forlani (Meet Joe Black, Ripley Under Ground) as a newlywed American couple honeymooning in London who go to Crouch End to have dinner with a friend. They soon learn the town is not what it appears to be, and the more they get lost, the more they become trapped in another dimension. Teleplay is by Kim LeMasters (Threshold), is based on the Short Story by Stephen King, and directed by Mark Haber (Border Patrol, Alien Cargo, Daisies in December).

NIGHTMARES & DREAMSCAPES features such top performers as William H. Macy, Jacqueline McKenzie, Kim Delaney, Steven Weber, Samantha Mathis, Jeremy Sisto, Ron Livingston, Henry Thomas, Tom Berenger, Marsha Mason, William Hurt, Eion Bailey, Claire Forlani, Richard Thomas and Greta Scacchi. NIGHTMARES & DREAMSCAPES comes to TNT from Bill Haber�s Ostar Enterprises, with Haber serving as executive producer. The series is produced by Mike Robe, Jeffrey Hayes and John McMahon.

Turner Network Television (TNT), television�s destination for drama and one of cable�s top-rated networks, offers original movies and series, including the detective drama series The Closer, starring Golden Globe? and Screen Actors Guild Awards? nominee Kyra Sedgwick; Saved, a new character-driven drama starring Tom Everett Scott; and this summer�s eagerly anticipated anthology series Nightmares & Dreamscapes: From the Stories of Stephen King. TNT is also home to powerful one-hour dramas, such as Law & Order, Without a Trace, Las Vegas, Cold Case, ER, NYPD Blue, Charmed and Judging Amy; broadcast premiere movies; compelling prime-time specials, such as the Screen Actors Guild Awards?; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the television industry.





  [may 2006]  
S
M
T
W
T
F
S
 


· AND STARRING PANCHO VILLA AS HIMSELF (HBO)
· BAND OF BROTHERS (HBO)
· FARSCAPE (SCI FI)
· NIGHTMARES & DREAMSCAPES: FROM THE STORIES OF STEPHEN KING (TNT)
· THRESHOLD (CBS)





[11/18/19 - 12:58 PM]
CNBC Prime Reveals Winter Premiere Line-Up for All-New & Returning Originals
Newcomers "Five Day Biz Fix" and "Listing Impossible" will be joined by season two of "The Deed: Chicago."

[11/18/19 - 12:05 PM]
"The Kelly Clarkson Show" Earns Early Renewal from NBCUniversal
The series is bringing in bigger ratings than any other newcomer in daytime and had the strongest start to any new first-run strip in seven years with an average of 1.9 million viewers per episode.

[11/18/19 - 10:35 AM]
Elite Cake Artists and Pop Culture Collide in High-Stakes Competition Series "Food Network Challenge" Hosted by Ian Ziering
The six-episode season kicks off on Monday, December 23 with a celebration of the beloved holiday classic "A Christmas Story," complete with over-the-top edible recreations of the iconic film's most memorable moments.

[11/18/19 - 10:16 AM]
Video: Hulu Original Series "Marvel's Runaways" Season 3 Official Trailer and Key Art for Final Season
After evading corrupt parents, battling powerful aliens and coming face-to-face with the world's most powerful sorceress, the conclusion to this epic saga will leave no stone unturned.

[11/18/19 - 10:02 AM]
Nickelodeon Celebrates the Holidays with Series Premiere of "Top Elf," Friday, Nov. 29, at 8:00 P.M. (ET/PT)
In the series, Santa (Tommy Snider) and Ms. Jingles (Samantha Turret) invite seven civilian "Elf-testants" to the North Pole to test their skills in a series of holiday-themed challenges.

[11/18/19 - 10:00 AM]
Discovery to Follow Explorer Colin O'Brady and His Crew on Epic Expedition Through Drake Passage, Beginning This December
Discovery will be documenting the entire voyage - capturing live footage and sharing it in real-time across all platforms for viewers around the world to tune-in and share in the adventure as it unfolds.

[11/18/19 - 09:46 AM]
The Three Highest Money Winners in "Jeopardy!" History Are Coming to ABC in a Prime-Time Competition Hosted by Alex Trebek
"Jeopardy! The Greatest of All Time" premieres Tuesday, January 7 at 8:00/7:00c on the Alphabet.

[11/18/19 - 09:01 AM]
Showtime(R) Orders Comedy Pilot "Big Deal" Starring and Executive Produced by Emmy(R) Nominee Vanessa Bayer
The project is a grounded comedy in which Bayer plays a character, inspired by her own past, who overcame childhood leukemia to achieve her lifelong dream of landing a job as a QVC host.

[11/18/19 - 08:16 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Stays on Top for NBC
The Peacock holds onto top honors in both total viewers and adults 18-49.

[11/18/19 - 08:10 AM]
Video: "The Expanse" Season 4 Official Trailer and New Poster Art Available Now
Plus: Kevin Smith recaps 30 hours of action-packed TV so you can jump right into Season 4 when it's released on Amazon Prime Video December 13.

[11/18/19 - 08:00 AM]
Video: Pop TV Releases Artwork and Video for Final Season of "Schitt's Creek"
Pop TV also recently announced "Visit Schitt's Creek," a free, immersive pop-up that offered free reservations, which were all claimed within minutes.

[11/18/19 - 07:11 AM]
Bravo Announces New and Returning Series at BravoCon 2019
Newly on tap are "The Real Housewives of Salt Lake City" and "Basically Stassi."

[11/18/19 - 07:00 AM]
"Idol" Favorites Get Second Chance at Superstardom During "2019 American Music Awards"
As a part of the upcoming contest, three fan-favorite artists from past seasons of ABC's "American Idol" will sing their hearts out in a recorded audition piece from Los Angeles' iconic Whiskey a Go Go.

[11/18/19 - 06:01 AM]
Christina Aguilera & A Great Big World and Post Malone Featuring Ozzy Osbourne, Travis Scott and Watt to Debut World Television Premiere Collaborations at the "2019 American Music Awards" Airing Live Sunday, Nov. 24, on ABC
They join previously announced performers Camila Cabello, Billie Eilish, Selena Gomez, Jonas Brothers, Kesha featuring Big Freedia, Dua Lipa, Lizzo, Thomas Rhett and Shania Twain.

[11/17/19 - 09:27 AM]
Saturday's Broadcast Ratings: ABC Pulls Back in Front with College Football
The Alphabet's weekly franchise tops both total viewers and adults 18-49.