or


[05/10/06 - 12:00 AM]
Turner Entertainment Ad Sales Proves Strategic Sponsorship Capabilities with Nightmares & Dreamscapes: From the Stories of Stephen King

[via press release from TNT]

Turner Entertainment Ad Sales Proves Strategic Sponsorship Capabilities with NIGHTMARES & DREAMSCAPES: FROM THE STORIES OF STEPHEN KING

TNT�s Commercial-Free Premiere Episode Presented by Hyundai AutoTrader.com and Hyundai Part of Multi Media Deal Sponsorships

Turner Entertainment Ad Sales and Marketing has developed strategic brand partnerships around the upcoming TNT anthology series NIGHTMARES & DREAMSCAPES: FROM THE STORIES OF STEPHEN KING for AutoTrader.com and Hyundai. These multifaceted promotions reach consumers through uncluttered environments, a consumer sweepstakes and TNT marketing components supporting the series. The premiere installment Battleground, starring Oscar? winner William Hurt, will be presented uninterrupted, commercial-free by Hyundai Wednesday, July 12 at 9 p.m. (ET/PT), with the second installment, Crouch End, immediately following.

�Advertisers like AutoTrader.com and Hyundai are seeking out partners who can engage their consumers,� said Linda Yaccarino, executive vice president, Turner Entertainment Ad Sales and Marketing. �Part of our job is to identify and develop those opportunities that have multi-platform extensions. The branded messaging that was customized around NIGHTMARES & DREAMSCAPES will reach consumers nationwide through the many ways individuals consume media.�

As title sponsor for the commercial-free premiere, Hyundai�s brand extends to TNT marketing support surrounding the first installment, which includes on-air tune-ins, in-program graphics and a national print campaign. In addition, Hyundai has signed on as a full season sponsor alongside AutoTrader.com. Following the premiere, promotional elements for both partners include tagged broadband components at tnt.tv, along with branding within the series on-air tune-ins and billboards on TNT.

�In a crowded marketing environment, it�s increasingly difficult for brands to stand apart and make the desired lasting impression on consumers through traditional advertising,� said Michelle Cervantez, vice president of Marketing, Hyundai Motor America. �By forming a partnership with Turner, we are able to communicate Hyundai�s messaging in a commercial-free environment, which adds to the entertainment value of the program and simultaneously increases retention.�

AutoTrader.com has built upon their full season sponsorship through a sweepstakes supporting NIGHTMARES & DREAMSCAPES. Details for the prizing will be announced at a later date. TNT on-air will drive viewers to tnt.tv to enter.

�AutoTrader.com will reach a diverse, dedicated audience through our NIGHTMARES & DREAMSCAPES sponsorship and sweepstakes,� said Clark Wood, vice president of marketing, AutoTrader.com. �It�s an innovative multi-media approach to get our message to potential car shoppers nationwide.�

NIGHTMARES & DREAMSCAPES: FROM THE STORIES OF STEPHEN KING is a four-week collection of eight mind-bending tales from the master of horror. Five of the adaptations for NIGHTMARES & DREAMSCAPES come from King�s 1993 anthology of the same name. The Road Virus Heads North and Autopsy Room Four come from King�s 2002 anthology Everything�s Eventual, while Battleground comes from 1978�s Nightshift.

Battleground, the first installment, stars Oscar? winner William Hurt (Kiss of the Spider Woman, The Village) as Jason Renshaw, a professional hit man, who successfully murders the CEO of a prestigious toy company only to face the biggest fight of his life when a package from the toy company is delivered to his house with surprising, deadly contents. The teleplay is by Richard Christian Matheson (Mobius, It Waits), is based on the Short Story by Stephen King and directed by Brian Henson (Farscape, Muppet Treasure Island).

Crouch End, the second installment, stars Golden Satellite? nominee Eion Bailey (And Starring Pancho Villa as Himself, Band of Brothers) and Claire Forlani (Meet Joe Black, Ripley Under Ground) as a newlywed American couple honeymooning in London who go to Crouch End to have dinner with a friend. They soon learn the town is not what it appears to be, and the more they get lost, the more they become trapped in another dimension. Teleplay is by Kim LeMasters (Threshold), is based on the Short Story by Stephen King, and directed by Mark Haber (Border Patrol, Alien Cargo, Daisies in December).

NIGHTMARES & DREAMSCAPES features such top performers as William H. Macy, Jacqueline McKenzie, Kim Delaney, Steven Weber, Samantha Mathis, Jeremy Sisto, Ron Livingston, Henry Thomas, Tom Berenger, Marsha Mason, William Hurt, Eion Bailey, Claire Forlani, Richard Thomas and Greta Scacchi. NIGHTMARES & DREAMSCAPES comes to TNT from Bill Haber�s Ostar Enterprises, with Haber serving as executive producer. The series is produced by Mike Robe, Jeffrey Hayes and John McMahon.

Turner Network Television (TNT), television�s destination for drama and one of cable�s top-rated networks, offers original movies and series, including the detective drama series The Closer, starring Golden Globe? and Screen Actors Guild Awards? nominee Kyra Sedgwick; Saved, a new character-driven drama starring Tom Everett Scott; and this summer�s eagerly anticipated anthology series Nightmares & Dreamscapes: From the Stories of Stephen King. TNT is also home to powerful one-hour dramas, such as Law & Order, Without a Trace, Las Vegas, Cold Case, ER, NYPD Blue, Charmed and Judging Amy; broadcast premiere movies; compelling prime-time specials, such as the Screen Actors Guild Awards?; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the television industry.





  [may 2006]  
S
M
T
W
T
F
S
 


· AND STARRING PANCHO VILLA AS HIMSELF (HBO)
· BAND OF BROTHERS (HBO)
· FARSCAPE (SYFY)
· NIGHTMARES & DREAMSCAPES: FROM THE STORIES OF STEPHEN KING (TNT)
· THRESHOLD (CBS)





[01/26/15 - 10:04 AM]
"Chain Reaction" Returns to GSN - 40 New Episodes of the Popular Word Association Game to Launch in 2015
This marks the first new episodes of the series since 2007.

[01/26/15 - 10:02 AM]
Donald Trump to Announce Winner of NBC's "The Celebrity Apprentice" on Live Two-Hour Telecast, Monday, Feb. 16 at 8 P.M.
Plus: look for "The Celebrity Apprentice: Top Feuds, Firings and Fails" on Monday, February 9 at 8:00/7:00c.

[01/26/15 - 10:01 AM]
David Tennant Joins "Marvel's A.K.A. Jessica Jones" for Netflix
He'll play the villainous Kilgrave, an enigmatic figure from Jessica's past, in the project.

[01/26/15 - 09:45 AM]
"The Jinx: The Life and Deaths of Robert Durst," Groundbreaking New Series Unraveling One of the Most Notorious Unsolved Crimes in New York History, Debuts Feb. 8, Exclusively on HBO
Other episodes of "The Jinx" debut subsequent Sundays at the same time through March 15.

[01/26/15 - 09:11 AM]
Nat Geo WILD's Fully Inflated "Fish Bowl II" Set for Super Bowl Sunday
This year Goldie is taking her show on the road, heading to a farm with a clownfish friend to visit some of Dr. Pol's closest animal pals.

[01/26/15 - 09:02 AM]
Carrie Underwood to Perform Special "Waiting All Day for a Super Bowl Fight" Feb. 1 on NBC
"I'm so honored to again be a part of the Super Bowl, this time joining NBC Sports in helping kick everything off! I can't wait to watch the game!" said Underwood.

[01/26/15 - 09:01 AM]
Will Ferrell & Kevin Hart to Appear & Ariana Grande to Perform Live on "The Tonight Show Starring Jimmy Fallon" Feb. 1 Post-Super Bowl Show
Michael Keaton, Gwen Stefani, Ellen DeGeneres, Neil Young, Vin Diesel, Carl Reiner, Will Smith, Rosamund Pike and Jack White are among the scheduled guests to follow that week.

[01/26/15 - 09:01 AM]
The "50th Annual Academy of Country Music Awards" Will Be Extended by a Half-Hour in Celebration of Its Golden Anniversary, Sunday, April 19 on CBS
As previously announced, ACM Award winners Blake Shelton and Luke Bryan will return to co-host this super-sized night of incredible country music performances.

[01/26/15 - 08:48 AM]
"The 63rd Annual Miss Universe Pageant" Earned the Event's Top 18-49 Score Since August 23, 2009 and Was the Most-Watched Since July 23, 2006
NBC spins the numbers for Sunday, January 25.

[01/26/15 - 08:35 AM]
School's Out for Ten Skilled Cooks Battling for Grand Prize in New Food Network Series "All-Star Academy"
Ted Allen hosts the series with Bobby Flay, Alex Guarnaschelli, Curtis Stone and Michael Symon serving as judges.

[01/26/15 - 08:30 AM]
Sunday's Broadcast Ratings: "Miss Universe Pageant" Powers NBC to Demo Victory
Plus: CBS leads the night among total viewers.

[01/26/15 - 08:03 AM]
NBC Sports Group Adds Hall of Fame Driver Dale Jarrett to NASCAR Broadcast Team
He'll serve as a pre- and post-race analyst during live coverage of select NASCAR Sprint Cup and NASCAR Xfinity Series racing on NBC and NBCSN.

[01/26/15 - 07:36 AM]
"Super" Weekend Features First-Place Chelsea Hosting Second-Place Man City This Sat. at 12:30 PM ET on NBC; Live On-Site Studio Coverage from Arizona
Rebecca Lowe will host the show beginning at 7 a.m. ET on Saturday, and continuing throughout the weekend.

[01/26/15 - 07:32 AM]
FOX NASCAR Commences 15th Year with Expanded Coverage Including NASCAR Xfinity Series
Mike Joy, Hall of Famer Darrell Waltrip and Larry McReynolds, the original FOX Sports broadcast team which began its NASCAR run at the 2001 Daytona 500, return to the booth for NASCAR Sprint Cup Series races on FOX and FOX Sports 1.

[01/26/15 - 07:01 AM]
Frisky Turns Felonious On Investigation Discovery's New Series - "Sex Sent Me to the Slammer" Premiering February 6
Look for back-to-back half-hour episodes on Friday nights at 10:00/9:00c.