or


[05/10/06 - 12:00 AM]
Turner Entertainment Ad Sales Proves Strategic Sponsorship Capabilities with Nightmares & Dreamscapes: From the Stories of Stephen King

[via press release from TNT]

Turner Entertainment Ad Sales Proves Strategic Sponsorship Capabilities with NIGHTMARES & DREAMSCAPES: FROM THE STORIES OF STEPHEN KING

TNT�s Commercial-Free Premiere Episode Presented by Hyundai AutoTrader.com and Hyundai Part of Multi Media Deal Sponsorships

Turner Entertainment Ad Sales and Marketing has developed strategic brand partnerships around the upcoming TNT anthology series NIGHTMARES & DREAMSCAPES: FROM THE STORIES OF STEPHEN KING for AutoTrader.com and Hyundai. These multifaceted promotions reach consumers through uncluttered environments, a consumer sweepstakes and TNT marketing components supporting the series. The premiere installment Battleground, starring Oscar? winner William Hurt, will be presented uninterrupted, commercial-free by Hyundai Wednesday, July 12 at 9 p.m. (ET/PT), with the second installment, Crouch End, immediately following.

�Advertisers like AutoTrader.com and Hyundai are seeking out partners who can engage their consumers,� said Linda Yaccarino, executive vice president, Turner Entertainment Ad Sales and Marketing. �Part of our job is to identify and develop those opportunities that have multi-platform extensions. The branded messaging that was customized around NIGHTMARES & DREAMSCAPES will reach consumers nationwide through the many ways individuals consume media.�

As title sponsor for the commercial-free premiere, Hyundai�s brand extends to TNT marketing support surrounding the first installment, which includes on-air tune-ins, in-program graphics and a national print campaign. In addition, Hyundai has signed on as a full season sponsor alongside AutoTrader.com. Following the premiere, promotional elements for both partners include tagged broadband components at tnt.tv, along with branding within the series on-air tune-ins and billboards on TNT.

�In a crowded marketing environment, it�s increasingly difficult for brands to stand apart and make the desired lasting impression on consumers through traditional advertising,� said Michelle Cervantez, vice president of Marketing, Hyundai Motor America. �By forming a partnership with Turner, we are able to communicate Hyundai�s messaging in a commercial-free environment, which adds to the entertainment value of the program and simultaneously increases retention.�

AutoTrader.com has built upon their full season sponsorship through a sweepstakes supporting NIGHTMARES & DREAMSCAPES. Details for the prizing will be announced at a later date. TNT on-air will drive viewers to tnt.tv to enter.

�AutoTrader.com will reach a diverse, dedicated audience through our NIGHTMARES & DREAMSCAPES sponsorship and sweepstakes,� said Clark Wood, vice president of marketing, AutoTrader.com. �It�s an innovative multi-media approach to get our message to potential car shoppers nationwide.�

NIGHTMARES & DREAMSCAPES: FROM THE STORIES OF STEPHEN KING is a four-week collection of eight mind-bending tales from the master of horror. Five of the adaptations for NIGHTMARES & DREAMSCAPES come from King�s 1993 anthology of the same name. The Road Virus Heads North and Autopsy Room Four come from King�s 2002 anthology Everything�s Eventual, while Battleground comes from 1978�s Nightshift.

Battleground, the first installment, stars Oscar? winner William Hurt (Kiss of the Spider Woman, The Village) as Jason Renshaw, a professional hit man, who successfully murders the CEO of a prestigious toy company only to face the biggest fight of his life when a package from the toy company is delivered to his house with surprising, deadly contents. The teleplay is by Richard Christian Matheson (Mobius, It Waits), is based on the Short Story by Stephen King and directed by Brian Henson (Farscape, Muppet Treasure Island).

Crouch End, the second installment, stars Golden Satellite? nominee Eion Bailey (And Starring Pancho Villa as Himself, Band of Brothers) and Claire Forlani (Meet Joe Black, Ripley Under Ground) as a newlywed American couple honeymooning in London who go to Crouch End to have dinner with a friend. They soon learn the town is not what it appears to be, and the more they get lost, the more they become trapped in another dimension. Teleplay is by Kim LeMasters (Threshold), is based on the Short Story by Stephen King, and directed by Mark Haber (Border Patrol, Alien Cargo, Daisies in December).

NIGHTMARES & DREAMSCAPES features such top performers as William H. Macy, Jacqueline McKenzie, Kim Delaney, Steven Weber, Samantha Mathis, Jeremy Sisto, Ron Livingston, Henry Thomas, Tom Berenger, Marsha Mason, William Hurt, Eion Bailey, Claire Forlani, Richard Thomas and Greta Scacchi. NIGHTMARES & DREAMSCAPES comes to TNT from Bill Haber�s Ostar Enterprises, with Haber serving as executive producer. The series is produced by Mike Robe, Jeffrey Hayes and John McMahon.

Turner Network Television (TNT), television�s destination for drama and one of cable�s top-rated networks, offers original movies and series, including the detective drama series The Closer, starring Golden Globe? and Screen Actors Guild Awards? nominee Kyra Sedgwick; Saved, a new character-driven drama starring Tom Everett Scott; and this summer�s eagerly anticipated anthology series Nightmares & Dreamscapes: From the Stories of Stephen King. TNT is also home to powerful one-hour dramas, such as Law & Order, Without a Trace, Las Vegas, Cold Case, ER, NYPD Blue, Charmed and Judging Amy; broadcast premiere movies; compelling prime-time specials, such as the Screen Actors Guild Awards?; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the television industry.





  [may 2006]  
S
M
T
W
T
F
S
 


· AND STARRING PANCHO VILLA AS HIMSELF (HBO)
· BAND OF BROTHERS (HBO)
· FARSCAPE (SYFY)
· NIGHTMARES & DREAMSCAPES: FROM THE STORIES OF STEPHEN KING (TNT)
· THRESHOLD (CBS)









[07/04/15 - 08:45 AM]
"Dateline NBC" Is the #1 Big 4 Telecast of the Night in Adults 18-49 and 25-54
NBC spins the numbers for Friday, July 3.

[07/04/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown in Repeat Battle
CBS then is the most-watched network last night.

[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:39 AM]
ABC's "Astronaut Wives Club" Improves Its Hour - "Rookie Blue" Holds 100% of Its Premiere
ABC spins the numbers for Thursday, July 2.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 03:51 PM]
FOX Bursts Into San Diego Comic-Con with World Premiere Screenings and Panel Debuts of "Scream Queens," "Minority Report" and "Lucifer"
Panels for "Lucifer," "Minority Report" and "Bob's Burgers" will kick things off on Friday, July 10.

[07/02/15 - 01:59 PM]
Discovery Channel Delivers All New Digital Content and Social Media Action During "Shark Week 2015"
Sharkopedia - Discovery's ultimate digital guide to all things shark - makes its online debut this year.

[07/02/15 - 11:49 AM]
FOX Sports Expands FIFA Women's World Cup 2015 Coverage with 30 Hours of Added Programming
Said additions include expanded pre- and post-game coverage of the championship match, a pair of marathons showcasing the U.S. Women's National Team's dramatic run to the final and more.

[07/02/15 - 11:06 AM]
The Biting Snark Continues on WE tv - Network's Second Annual "Snark Week" Featuring the Snarkiest Personalities and Shows Returns July 6-10
This year's on-air celebration includes biting one-liners from new episodes of WE tv's original series "Braxton Family Values," "Cutting It: In the ATL" and "Marriage Boot Camp Reality Stars."

[07/02/15 - 10:33 AM]
ABC's "The Chew" to Broadcast from the 20th Annual Epcot International Food & Wine Festival
The Emmy-winning lifestyle series will tape five shows on October 7-9 to air during the week of October 12-16.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 10:00 AM]
Donald Glover Pilot "Atlanta" Casts Its Leads as Production Gets Underway
Brian Tyree Henry, Lakeith Lee Stanfield and Zazie Beetz will co-star while Hiro Murai is set to direct.

[07/02/15 - 09:46 AM]
Season Three Premieres of the Hit Dramas "Ray Donovan" and "Masters of Sex" Are Available for Early Sampling
Viewers can sample the TV-14 rated premieres of both episodes for free now on YouTube and SHO.com.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:52 AM]
A+E Networks(R) Launches Lifetime(R) Movie Club(TM)
The subscription video service comes in time for the 25-year anniversary of Lifetime Movies and is available exclusively on iPhone, iPad and iPod Touch at launch.