or


[05/12/06 - 12:00 AM]
CBS's Survivor Finale and Survivor Reunion to Be Offered for Free to Select Comcast Digital Cable Customers Through General Motors Sponsorship

[via press release from CBS]

CBS�S SURVIVOR FINALE AND SURVIVOR REUNION TO BE OFFERED FOR FREE TO SELECT COMCAST DIGITAL CABLE CUSTOMERS THROUGH GENERAL MOTORS SPONSORSHIP

Initiative In Four Major Markets Marks the First Advertiser-Supported Primetime Broadcast VOD Programming with a Major Cable Operator

Philadelphia and New York � May 12, 2006 � Comcast (Nasdaq: CMCSA, CMCSK) and CBS (NYSE: CBS, CBS.A) today announced an innovative sponsorship with General Motors Corp. (NYSE: GM) that will make Survivor Finale and Survivor Reunion available for no additional charge to Comcast ON DEMAND customers in selected markets, marking the first time an advertiser has fully sponsored primetime broadcast on-demand programming.

Both Survivor Finale and Survivor Reunion will be available on Comcast�s ON DEMAND service in CBS owned-and-operated markets beginning Monday morning, May 15, the day after their original broadcasts on the CBS television network. These programs, which usually would be available on demand for 99 cents per title, will be offered at no additional charge to Comcast Digital Cable customers in Baltimore, Chicago, Detroit and Philadelphia through August 31.

In these four major markets, Survivor Finale and Survivor Reunion VOD programs will feature only three brief commercial messages: one before the show begins, one at the midpoint and one at the conclusion. Those commercials will be targeted spots directing viewers to the GM Showroom, which can be accessed through Comcast�s ON DEMAND menu by selecting �Searchlight� and then choosing the �Automotive� category.

�Comcast is changing the way people watch TV with VOD, and now we�re offering advertisers new ways to reach very targeted and engaged audiences,� said Charlie Thurston, President of Comcast Spotlight. �As the VOD business model continues to evolve, we are committed to developing VOD as an ad-supported platform that offers unique marketing opportunities for our clients and free content for our subscribers.�

Comcast Searchlight is an advertiser- supported ON DEMAND destination where customers can find information on a variety of products and services. The GM Showroom provides long-form videos with detailed information and demonstrations of various GM vehicles.

�We at GM are excited about this new opportunity to help bring CBS programming to its loyal fans through Comcast ON DEMAND for free,� said Betsy Lazar, executive director, media and advertising operations for GM. �GM has a long history with Survivor, and this move will strengthen our relationship with them and at the same time, provide us with a new way to encourage Survivor viewers to visit us in the GM Showcase as ON DEMAND users.�

�Technology continues to allow us to partner with our clients in new and exciting ways,� said Jo Ann Ross, President, Sales, CBS Television Network. �We are pleased that through this GM sponsorship we are able to expand our partnership with Comcast to offer free VOD content to their subscribers in these markets.�

The announcement is the next step in the CBS-Comcast partnership, which launched earlier this year and marked the first time a broadcast network offered its primetime programming on a cable provider�s VOD platform. As part of that agreement, CBS owned-and-operated television stations (including the top 7 US markets) now offer episodes of CSI: Crime Scene Investigation, NCIS, Survivor and The Amazing Race on Comcast ON DEMAND for 99 cents per title. Customers can view available episodes anytime they want for up to 24 hours from the time they order them.

Comcast�s ON DEMAND service offers a growing library of more than 7,500 programs available any time customers want to watch them � with the ability to fast forward, rewind and pause selections. Nearly 95% of ON DEMAND programs are available at no additional charge.

About CBS

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and UPN), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Television and King World), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), theme parks (Paramount Parks), digital media (CBS Digital Media Group and CSTV Networks) and consumer products (CBS Consumer Products). In Fall 2006, UPN will cease operations and The CW, a new fifth broadcast television network, will launch as a joint venture between CBS Corporation and Warner Bros. Entertainment. For more information, log on to www.cbscorporation.com.

About Comcast

Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com) is the nation's leading provider of cable, entertainment and communications products and services. With 21.7 million cable customers, 9.0 million high-speed Internet customers, and 1.5 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content.

The Company's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, OLN, G4, AZN Television, PBS KIDS Sprout, TV One and four regional Comcast SportsNets. The Company also has a majority ownership in Comcast Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia. Comcast Class A common stock and Class A Special common stock trade on The NASDAQ Stock Market under the symbols CMCSA and CMCSK, respectively.

About General Motors

General Motors Corp. (NYSE: GM), the world�s largest automaker, has been the global industry sales leader for 75 years. Founded in 1908, GM today employs about 327,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2005, 9.17 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM operates one of the world�s leading finance companies, GMAC Financial Services, which offers automotive, residential and commercial financing and insurance. GM�s OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at www.gm.com.





  [may 2006]  
S
M
T
W
T
F
S
 


· AMAZING RACE, THE (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· NCIS (CBS)
· SURVIVOR (CBS)





[09/02/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 24
"Reacher," "Sterling Point," "Off Campus," "Ride or Die," and "The Traitors" led all original series worldwide.

[09/02/26 - 12:00 PM]
Judge Judy Gets Candid About Life and Celebrates 30 Years as a TV Icon During "Judge Judy: Unfiltered, Unforgettable," A Primetime Special Airing Tuesday, Sept. 22 on CBS
This groundbreaking special reveals how the last three decades cemented Judy Sheindlin (aka "Judge Judy") as one of television's most iconic personalities.

[09/02/26 - 11:31 AM]
"Fan Level Midnight: Devoted to The Office" Makes Its Exclusive Streaming Premiere on Peacock September 7
The six-part docuseries explores the enduring legacy, cultural impact and devoted fanbase behind the beloved series through never-before-heard stories, original interviews with cast and creatives including Kathy Bates, Seth Rogen and Andy Buckley, archival interviews and more.

[09/02/26 - 11:31 AM]
BritBox Announces "Ludwig" Christmas Special Starring David Mitchell and Sir David Suchet
Set in Yorkshire, the 60-minute Christmas episode sees John, Lucy and Henry arrive at a remote Christmas themed hotel for what should have been a much-needed escape, when a sudden blackout turns the festivities into a locked-room murder mystery.

[09/02/26 - 11:01 AM]
NBC Debuts First Look Images for "Newlyweds"
A later-in-life love story about a free-spirited woman, Jeanie (Téa Leoni), and a buttoned-up professor, James (Tim Daly), who marry impetuously after a whirlwind courtship.

[09/02/26 - 11:01 AM]
"Hell's Kitchen" Is Serving Up a Fiery New 25th Season This Fall with an Ambitious New Class of Chefs, All Under 25!
Don't miss the season premiere airing Thursday, September 24 at 8:00/7:00c on FOX and next day Hulu.

[09/02/26 - 10:31 AM]
Video: "The Widower: 'Til Death Do Us Part" - Official Trailer - Netflix
In this documentary, a journalist and a detective uncover the truth about a killer whose charm masked a trail of failed marriages and suspicious deaths.

[09/02/26 - 10:23 AM]
Video: "Marshals" Season 2 - Official Trailer - CBS
Kayce Dutton is back. "Marshals" returns for Season 2, kicking off CBS Premiere Week, Sunday, October 4.

[09/02/26 - 10:02 AM]
Shaquille O'Neal, Authentic Brands & TNT Sports' "Dunkman" to Expand in 2027, Introducing Team Competitions, Junior Division & Global Regional Qualifiers Series
The world's first professional dunk league will officially return in 2027, highlighted by an expanded slate of premium events.

[09/02/26 - 10:00 AM]
Video: Starz Releases Explosive Trailer for "S.W.A.T. Exiles"
The spin-off of the fan favorite, hit series "S.W.A.T.," raises the stakes of the legacy series, introducing a bold new era.

[09/02/26 - 09:33 AM]
"Pati Jinich Explores Panamericana" Returns For Second Season
The three-part second season continues Jinich's journey, inspired by the Pan-American Highway.

[09/02/26 - 09:31 AM]
Drew Binsky Brings His Travels to Netflix September 19
Beginning September 19, members can watch a curated collection pulled from Drew's content library, including his latest episode "Entering The World's Narrowest Island (100 Feet Wide)," with new episodes dropping day-and-date alongside Drew's channels.

[09/02/26 - 09:16 AM]
New Series "Playing with Matches" Pits Undercover Couples Against Each Other
In the upcoming unscripted series, a group of undercover couples from all walks of life will compete in the ultimate game of romantic deception.

[09/02/26 - 09:01 AM]
Nimesh Patel Makes His Netflix One-Hour Stand-Up Debut with "Buy the Dip"
In this hilarious, no-punches-pulled special, Nimesh takes aim at the absurdity of parenting, the insanity of his Indian family, and the rampant corruption in DC.

[09/02/26 - 09:01 AM]
Video: "Being Heumann" - Official Teaser - Apple TV
Judy didn't wait for change. She fought to make it happen.