or


[05/12/06 - 12:00 AM]
CBS's Survivor Finale and Survivor Reunion to Be Offered for Free to Select Comcast Digital Cable Customers Through General Motors Sponsorship

[via press release from CBS]

CBS�S SURVIVOR FINALE AND SURVIVOR REUNION TO BE OFFERED FOR FREE TO SELECT COMCAST DIGITAL CABLE CUSTOMERS THROUGH GENERAL MOTORS SPONSORSHIP

Initiative In Four Major Markets Marks the First Advertiser-Supported Primetime Broadcast VOD Programming with a Major Cable Operator

Philadelphia and New York � May 12, 2006 � Comcast (Nasdaq: CMCSA, CMCSK) and CBS (NYSE: CBS, CBS.A) today announced an innovative sponsorship with General Motors Corp. (NYSE: GM) that will make Survivor Finale and Survivor Reunion available for no additional charge to Comcast ON DEMAND customers in selected markets, marking the first time an advertiser has fully sponsored primetime broadcast on-demand programming.

Both Survivor Finale and Survivor Reunion will be available on Comcast�s ON DEMAND service in CBS owned-and-operated markets beginning Monday morning, May 15, the day after their original broadcasts on the CBS television network. These programs, which usually would be available on demand for 99 cents per title, will be offered at no additional charge to Comcast Digital Cable customers in Baltimore, Chicago, Detroit and Philadelphia through August 31.

In these four major markets, Survivor Finale and Survivor Reunion VOD programs will feature only three brief commercial messages: one before the show begins, one at the midpoint and one at the conclusion. Those commercials will be targeted spots directing viewers to the GM Showroom, which can be accessed through Comcast�s ON DEMAND menu by selecting �Searchlight� and then choosing the �Automotive� category.

�Comcast is changing the way people watch TV with VOD, and now we�re offering advertisers new ways to reach very targeted and engaged audiences,� said Charlie Thurston, President of Comcast Spotlight. �As the VOD business model continues to evolve, we are committed to developing VOD as an ad-supported platform that offers unique marketing opportunities for our clients and free content for our subscribers.�

Comcast Searchlight is an advertiser- supported ON DEMAND destination where customers can find information on a variety of products and services. The GM Showroom provides long-form videos with detailed information and demonstrations of various GM vehicles.

�We at GM are excited about this new opportunity to help bring CBS programming to its loyal fans through Comcast ON DEMAND for free,� said Betsy Lazar, executive director, media and advertising operations for GM. �GM has a long history with Survivor, and this move will strengthen our relationship with them and at the same time, provide us with a new way to encourage Survivor viewers to visit us in the GM Showcase as ON DEMAND users.�

�Technology continues to allow us to partner with our clients in new and exciting ways,� said Jo Ann Ross, President, Sales, CBS Television Network. �We are pleased that through this GM sponsorship we are able to expand our partnership with Comcast to offer free VOD content to their subscribers in these markets.�

The announcement is the next step in the CBS-Comcast partnership, which launched earlier this year and marked the first time a broadcast network offered its primetime programming on a cable provider�s VOD platform. As part of that agreement, CBS owned-and-operated television stations (including the top 7 US markets) now offer episodes of CSI: Crime Scene Investigation, NCIS, Survivor and The Amazing Race on Comcast ON DEMAND for 99 cents per title. Customers can view available episodes anytime they want for up to 24 hours from the time they order them.

Comcast�s ON DEMAND service offers a growing library of more than 7,500 programs available any time customers want to watch them � with the ability to fast forward, rewind and pause selections. Nearly 95% of ON DEMAND programs are available at no additional charge.

About CBS

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and UPN), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Television and King World), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), theme parks (Paramount Parks), digital media (CBS Digital Media Group and CSTV Networks) and consumer products (CBS Consumer Products). In Fall 2006, UPN will cease operations and The CW, a new fifth broadcast television network, will launch as a joint venture between CBS Corporation and Warner Bros. Entertainment. For more information, log on to www.cbscorporation.com.

About Comcast

Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com) is the nation's leading provider of cable, entertainment and communications products and services. With 21.7 million cable customers, 9.0 million high-speed Internet customers, and 1.5 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content.

The Company's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, OLN, G4, AZN Television, PBS KIDS Sprout, TV One and four regional Comcast SportsNets. The Company also has a majority ownership in Comcast Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia. Comcast Class A common stock and Class A Special common stock trade on The NASDAQ Stock Market under the symbols CMCSA and CMCSK, respectively.

About General Motors

General Motors Corp. (NYSE: GM), the world�s largest automaker, has been the global industry sales leader for 75 years. Founded in 1908, GM today employs about 327,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2005, 9.17 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM operates one of the world�s leading finance companies, GMAC Financial Services, which offers automotive, residential and commercial financing and insurance. GM�s OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at www.gm.com.





  [may 2006]  
S
M
T
W
T
F
S
 


· AMAZING RACE, THE (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· NCIS (CBS)
· SURVIVOR (CBS)





[09/23/18 - 10:28 AM]
Saturday's Broadcast Ratings: ABC, FOX Share Demo Crown with College Football
The Alphabet however edges the evening among total viewers.

[09/23/18 - 10:04 AM]
College Football Week 4: ABC's "Saturday Night Football" Leads in Prime-Time
ESPN spins the numbers for Saturday, September 22.

[09/22/18 - 08:35 AM]
Friday's Broadcast Ratings: "Dateline" Sparks Another NBC Victory
The Peacock takes home top honors in total viewers and adults 18-49.

[09/21/18 - 11:59 AM]
FX Networks Bringing "What We Do in the Shadows" and "Archer" to New York Comic Con
FX will present an exclusive screening of its new vampire comedy "What We Do in the Shadows," followed by a spirited discussion with Jemaine Clement, Taika Waititi and Paul Simms.

[09/21/18 - 11:15 AM]
Josh Segarra, Michael-Leon Wooley, Katerina Tannenbaum, and Tia Carrere Join RuPaul Charles in Netflix Comedy Series "AJ and the Queen"
The series is written by Michael Patrick King and RuPaul Charles who will both serve as executive producers.

[09/21/18 - 11:12 AM]
Video: Sony Crackle Releases Season Three Trailer and Key Art for Original Drama Series, "StartUp," Set to Debut with All 10 Episodes on Thursday, November 1
Joining the talented ensemble this season are Academy Award-winner and guest star Mira Sorvino, as NSA Agent Rebecca Stroud who has come to investigate ArakNet.

[09/21/18 - 10:04 AM]
"Mysteries of the Abandoned" Returning for Season Three Tuesday, October 2nd at 9PM on Science Channel
The series features stories behind some of the world's most amazing engineering marvels, why they were built, and why they were eventually no longer of use.

[09/21/18 - 10:03 AM]
"Saturday Night Live" Adds Ego Nwodim as Featured Player
"SNL" also added Alan Linic, Alison Gates, Eli Mandel and Bowen Yang as writers.

[09/21/18 - 09:12 AM]
Video: YouTube Original Series "Wayne" Debuts Teaser Trailer for New Action Comedy Series
The series will launch on YouTube Premium in January 2019.

[09/21/18 - 09:12 AM]
"Queen of the World," Landmark Documentary on Her Majesty Queen Elizabeth II, Debuts Oct. 1, Exclusively on HBO in the U.S.
The documentary tells the story of how the Commonwealth and its growth have been a central focus and passion throughout Her Majesty's life.

[09/21/18 - 09:04 AM]
Video: "Battlefish" - Official Trailer - Netflix
Off the coast of Oregon, fishermen are taking to the high seas to cash in on the world's most valuable fishery: albacore tuna.

[09/21/18 - 09:01 AM]
Melissa Joan Hart & Sean Astin to Star in "No Good Nick," A New Live Action Comedy Series for Netflix
The series revolves around a family that welcomes a 13-year-old into their family before realizing she is a street-smart con artist with a secret agenda.

[09/21/18 - 09:00 AM]
A&E Network Orders 450 Additional Hours of "Live PD" - #1 Series on Cable Friday and Saturday Nights - From MGM's Big Fish Entertainment
Totaling 450 hours, the deal extends the series' run into 2019, with the new order bringing the number of commissioned episodes to 293 to date.

[09/21/18 - 08:27 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top All-Repeat Competition
The Eye's summer mainstay is the only original last night.

[09/21/18 - 08:04 AM]
Video: "Adam Sandler: 100% Fresh" - Date Announcement - Netflix
Adam Sandler's new comedy special comes to Netflix on October 23.