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[05/16/06 - 12:00 AM] Desire |
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| [via press release from MyNetworkTV] |
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�Desire� chronicles the tragic destruction of a family and the bonds of brotherhood when two brothers on the run from the mafia find themselves in a heated battle of passion, betrayal, deceit and murder over the woman they both love. �Desire� will launch on Tuesday, September 5, 2006 on MyNetworkTV at 8:00pm (Eastern/Pacific)/7:00pm (Central).
This daily, one-hour drama stars a wonderfully talented ensemble cast including Michelle Belegrin as Andrea Zavatti, the beautiful daughter of a wealthy restaurateur who quickly becomes the object of affection for the Thomas brothers Alex and Louis. Alex, played by Zack Silva, is the unpretentious, handsome chef who loves Andrea with a pure heart. Louis, portrayed by Nate Haden, is the charming and ambitious older brother who falls in love with Andrea and wages a bitter war with his brother when he realizes that he is already after her heart. Vivian Gray portrays Andrea�s best friend Suzy Edwards, who quickly turns villainous when she seduces Andrea�s scheming boyfriend George played by Tomy Dunster. Along with the help of his equally manipulative half-sister Victoria, played by Sofia Milos, George works to take control of the Zavatti fortune. Eliana Alexander portrays Rita Thomas, Alex and Louis� mother, who is left to raise her two sons by herself after her husband Peter, portrayed by Al Bandiero, abandons her. Chris DeRose is mob boss Joey Gamarra who seeks retribution after catching Louis in bed with his daughter Cara, played by Kelly Albanese. �Desire� also stars Derika Abraham as Kate, one of Andrea�s closest friends who innocently becomes embroiled in a sinister plan to steal Andrea�s family fortune; and Ron Gilbert is Harold Zavatti, the loving father of Andrea Zavatti who thinks he knows what is best for his daughter.
MyNetworkTV is the new primetime general entertainment broadcast television network scheduled to launch Tuesday, September 5th, 2006. Targeted to Adults 18-49, MyNetworkTV will provide broadcasters with operational flexibility through a seamless flow of original primetime programming and branded national marketing initiatives that allow stations to maintain and strengthen their localism. Twelve hours of programming will air on MyNetworkTV Monday through Saturday.
MyNetworkTV will launch with the new scripted primetime drama strips �Desire� and �Secret Obsessions.� Produced by Twentieth Television, each of the hour-long programs will feature a 65-episode story arc stripped Monday through Friday over the span of 13 weeks. Every Saturday, re-cap episodes highlighting the two programs� previous week�s storylines will air. Immediately following �Desire� will be �Secret Obsessions,� airing at 9:00pm (Eastern/Pacific)/8:00pm (Central). Starring internationally renowned actress and sex symbol Bo Derek, the drama takes an in-depth look at the dreams, successes and tragedies found everyday in the fashion industry.
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[12/05/25 - 11:00 AM] CBS Premiere Week Episodes Post Gains and Lead In Live Plus 35-Day Multiplatform Viewership "Tracker" delivered 17.3 million viewers, up +6% versus its year-ago premiere.
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