or


[05/31/06 - 12:00 AM]
USA Network's Digital Community Spawns New Short-Form Programming from Magical Elves

[via press release from USA]

USA NETWORK'S DIGITAL COMMUNITY SPAWNS NEW SHORT-FORM PROGRAMMING FROM MAGICAL ELVES

USA NETWORK'S DIGITAL COMMUNITY SPAWNS NEW SHORT-FORM PROGRAMMING FROM MAGICAL ELVES

Brand is Basis for New Original Programming Development

NEW YORK, NY � May 31, 2006 � On the heels of the success of the first digital social networking initiative from a TV brand, USA Network announced today the launch of "Character Road Trip" � a television offshoot of the successful Show Us Your Character web destination. This is one of two short-form programs it plans to debut as part of the channel's ongoing efforts to expand its Characters Welcome brand to all facets of the business. Marking a joint effort between programming and marketing, the innovative short-form programming from Magical Elves ("Treasure Hunters," "Project Runway") is set to launch in October 2006, it was announced today by Jeff Wachtel, USA's executive vice president of original programming and Chris McCumber, USA's senior vice president of marketing and brand strategy.

"We're excited to participate in the growth of the company's successful Characters Welcome campaign," Wachtel remarked. "The distinctly stylized productions Magical Elves has brought to the marketplace prove that reality shows can have a clean, original look on a reasonable budget without sparing top-notch production values. They are truly the masters of integrated programming."

"Since we launched the Characters Welcome brand in July of last year, we have steadily introduced new facets of the initiative," explained McCumber. "What we realized quickly with the success of showusyourcharacter.com was that the content users were submitting would make for great television. The next logical step was to expand the initiative to include an on-air component."

Produced by multiple Emmy nominees Jane Lipsitz and Dan Cutforth, the creative team behind production company Magical Elves, the addition of original shortform programming serves as a complement to Characters Welcome. For each project, USA Network will produce forty five-minute episodes a year, with 10 of each scheduled to air per quarter. With this latest venture, USA continues to broaden the scope of the brand and salute the real-life characters that populate cities and towns across the country.

Character Road Trip � An on-air extension of showusyourcharacter.com, "Character Road Trip" will be featured as a series of short-form interstitials throughout a primetime show. At its heart, the segments are a celebration of what makes our country great. Each week the hosts (TBD) will travel to a different American town in search of the greatest "characters" the country has to offer. Viewers will be given a peek into who they are and what makes them unique. Whether someone can juggle chainsaws, has the world's largest banana collection, writes symphonies for tugboats or is a Thai Elvis impersonator, they will be provided with a platform to strut their stuff and demonstrate how they do it.

Character Fantasy � Have you ever wanted to be a celebrity? Did you ever want to be the life of the party? Now's your chance to become the character you've always dreamed of with USA Network's new wish-fulfillment show. Paired with USA's Saturday afternoon programming, the host(s) (TBD), who are characters in their own right, will seek out real people with character fantasies. Perhaps you'd like to be transformed into an actor from your favorite movie. Or, maybe you've always wondered what it would be like to shed your girl-next-door image and experience being a stylish sophisticate. Whatever the wish, the fantasies will be about unleashing people's inner characters. Through this, people will get the chance to become whatever they want to be and learn to have more fun with their lives.

Since its formation in the summer of 2001, Magical Elves has developed and produced numerous acclaimed shows for NBC, ABC, Bravo and HBO. After a successful collaboration on the Emmy-nominated reality show "Bands on the Run," Lipsitz and Cutforth formed Magical Elves to exploit their diverse backgrounds and varied experience. This partnership has gone on to create some of the most talked about shows on television, including the Emmy-nominated "Project Runway" and "Project Greenlight" for Bravo, as well as "Last Comic Standing" for NBC. More recently, in addition to new seasons of those shows, Magical Elves has produced the ratings success "Top Chef" for Bravo and the upcoming "Treasure Hunters" for NBC. One of the largest reality shows NBC has ever commissioned, "Treasure Hunters" is a partnership between Magical Elves, Madison Road and Imagine Television. Magical Elves has constantly been on the cutting edge of entertainment, embracing new technologies and pushing the boundaries of reality television.

For photos of all USA NETWORK projects, please log on to the NBC Universal Media Village at http://www.nbcumv.com/.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 1Q06, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [may 2006]  
S
M
T
W
T
F
S
 


· LAST COMIC STANDING (NBC)
· PROJECT GREENLIGHT (HBO)
· PROJECT RUNWAY (LIFETIME)
· TOP CHEF (BRAVO)
· TREASURE HUNTERS (NBC)





[05/24/17 - 11:54 AM]
Science Channel's "Space's Deepest Secrets" Deciphers Strange Signals from Alien Worlds to Determine If We Are Really Alone in the Universe
The special episode tells the story of a genuine scientific mystery, the recent discovery, confirmation, and on-going attempts to understand the origin of Fast Radio Bursts (FRBs), enigmatic pulses from deep space that have so-far defied explanation.

[05/24/17 - 11:28 AM]
Crackle Set for Epic Rager with New Original Movie, "Party Boat," Starring Jay Mohr, Brett Davern, Beau Mirchoff, Sung Kang & Katie Leclerc
"Party Boat" focuses on 25-year-old Max, who is throwing his wildest party yet - a 25th birthday party for his best friend Kiley.

[05/24/17 - 11:02 AM]
ABC's "Jimmy Kimmel Live: Game Night" Returns for the 2017 NBA Finals
Kevin Hart, Robert Downey Jr., Tom Holland, Will Ferrell, Owen Wilson, Jamie Foxx and Billy Crystal are among those on tap.

[05/24/17 - 11:01 AM]
Freeform Unites Fankind with Monday Night Programming Block
This summer, Freeform, Disney's young adult television and streaming network, unites fankind with a Monday night programming block of back-to-back episodes of fan-favorite shows, "Shadowhunters" and "Stitchers."

[05/24/17 - 11:01 AM]
Season 24 Winner Joins the Cast of "Dancing with the Stars: Live! - Hot Summer Nights!" Touring America This Summer
Fans of the show have the opportunity to see the best ballroom dancers in the business perform live in their hometowns.

[05/24/17 - 10:32 AM]
Discovery Channel Announces Summer Slate of Original Programming
Discovery Channel's summer schedule is jam-packed with a wide variety of both fan favorites and all-new programming.

[05/24/17 - 10:11 AM]
"Hood Adjacent with James Davis" Debuts on Wednesday, June 28 at 9:00 P.M. ET/PT on Comedy Central
Born and raised in South Central Los Angeles, one block away from where "shit goes down," James Davis shares his perspective on the world he grew up in and the world he grew up next to.

[05/24/17 - 09:58 AM]
A&E to Premiere "Biggie: The Life of Notorious B.I.G." (June 28) and "Who Killed Tupac?" (June 29) Under the Recently Relaunched "Biography" Banner
The first two hours of "Biggie: The Life of Notorious B.I.G." will kick-off on Wednesday, June 28 with the final hour airing Thursday, June 29.

[05/24/17 - 09:46 AM]
Video: "Game of Thrones" Season 7 - Official Trailer (HBO)
The new season rolls out Sunday, July 16 on the pay channel.

[05/24/17 - 09:01 AM]
"2017 CMT Music Awards" to Feature Superstar Pairings
In a performance sure to span multiple decades, Lady Antebellum will jam out with Earth, Wind & Fire, while country royalty, Keith Urban and Carrie Underwood will perform live together for the first time on any CMT stage.

[05/24/17 - 08:40 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock wins the night among adults 18-49 while the "Dancing with the Stars"-powered ABC is the most-watched broadcaster.

[05/24/17 - 08:06 AM]
Sunday Night Live: Leslie Jones to Host 2017 "BET Awards"
The 2017 "BET Awards" will air live on Sunday, June 25 at 8 pm ET from the Microsoft Theater in Los Angeles, CA on BET.

[05/24/17 - 07:57 AM]
American Heroes Channel Pays Tribute to Our Armed Forces with Third Annual "Salute to Sacrifice" Programming Event
In its third year, "Salute to Sacrifice" is a multiplatform campaign dedicated to celebrating the heroes who selflessly defend our freedom, while creating a national dialogue for issues our veterans and troops face each day.

[05/24/17 - 07:53 AM]
NFL Pro Bowl Returns to Orlando - Will Air on ESPN and ABC
The annual matchup of AFC vs. NFC stars will begin at 3 p.m. ET on Sunday, January 28, 2018 at Camping World Stadium.

[05/23/17 - 04:39 PM]
A Storm is Brewing as TNT's Hit Series "The Last Ship" Returns with a Thrilling Two-Hour Premiere on Aug. 20
Through its first three seasons, the show has ranked one of basic cable's Top 10 summer dramas with adults 18-49.