or


[08/03/06 - 12:00 AM]
Disney-ABC Television Group's Emmy-Winning ABC.com Streaming Trial Provides Key Insights Into Consumer Behaviors and Attitudes

[via press release from ABC]

DISNEY-ABC TELEVISION GROUP'S EMMY-WINNING ABC.COM STREAMING TRIAL PROVIDES KEY INSIGHTS INTO CONSUMER BEHAVIORS AND ATTITUDES

Free, Ad-Supported Broadband Player to Relaunch on ABC.com This Fall

Dedicated to expanding its network and channel brands across multiple platforms and connecting viewers with their favorite shows anytime and anywhere, Disney-ABC Television Group announced today several key findings from its ABC.com streaming video trial.

�The launch of ABC.com�s broadband player was a huge step for us as we strategically reposition our websites from marketing tools to rich entertainment platforms,� said Anne Sweeney, co-chair, Disney Media Networks, and president, Disney-ABC Television Group. �The research that has come out of the trial helped prove true several hypotheses regarding our consumers and their online viewing patterns. With the data we�ve collected, we are better equipped to move forward with our advertisers and affiliates to create new multiplatform opportunities for our consumers.�

Recently honored with an Interactive Television Emmy Award for Outstanding Achievement for Enhanced or Interactive Programming on New Delivery Platforms, the two-month-long trial offered ad-supported, full-length episodes of �Lost,� �Desperate Housewives,� �Commander in Chief� and �Alias,� marking the first time a broadcast network has made multiple series available for viewing online, free of charge to consumers. Ten national advertisers including AT&T, Cingular, Ford, Johnson & Johnson, Pfizer, Procter & Gamble, Toyota, Unilever�s Suave, Universal Pictures and Walt Disney Pictures all took part in the test. Additionally, five local affiliates, including Belo Corporation�s WFAA in Dallas, Cox Broadcasting�s WFTV in Orlando, Hearst-Argyle Television�s WISN in Milwaukee and Young Broadcasting�s WATE in Knoxville, along with the ABC-owned Los Angeles affiliate KABC, featured promotional messages and links to the ABC.com player on their own websites.

During this past May and June, ABC.com�s broadband player served over 5.7 million episode requests, totaling 16 million video streams. Based on survey research conducted for ABC by Frank N. Magid Associates during the trial, 79% of those surveyed had a positive online viewing experience and 87% responded that they were likely to recommend the site to others.

The broadband player attracted a young, highly educated audience; the average age of users was 29, and more than half were college graduates. Users of the broadband player were almost equally split between males (47%) and females (53%).

The majority of online viewing for episodes occurred within the first 24 hours of their broadcast on ABC. Approximately two-thirds of those surveyed watched complete episodes, with partial viewing of episodes occurring mainly because viewers had already seen the episode on TV or were interrupted. The majority of users viewed from home, using a desktop computer. The number one reason given for viewing online was because users had �missed the episode on TV.�

On average, 87% of users surveyed were able to recall the advertiser who sponsored the episode they viewed. Those viewers embraced the interactive advertising, with over 50% rating the advertising experience positively and 84% believing that they were getting a �great deal by being able to watch the episode online for free in exchange for watching the ads.�

�The research we gathered from this trial has been invaluable as we move forward with next phase of the broadband player,� said Albert Cheng, executive vice president, Digital Media, Disney-ABC Television Group. �We have been extremely pleased with the consumer feedback from the trial, and are busy working on some minor adjustments to the broadband player in order to again make full episodes available to consumers this fall. When we relaunch, the basic concept of ad-supported, free to the consumer full-length episodes will return along with some added features to enhance the consumer experience.�

Discussions with ABC affiliates are currently underway regarding their anticipated involvement with the project.

Disney-ABC Television Group is home to all of The Walt Disney Company�s worldwide entertainment and news television properties. The Group includes the ABC Television Network, Disney Channel�s worldwide portfolio of kids channels, ABC Family and SOAPnet; as well as television production and syndication divisions Touchstone Television, Walt Disney Television Animation, Buena Vista Worldwide Television and Walt Disney Television International. Disney-ABC Television Group also manages the Company�s equity interest in Lifetime Entertainment Services, A&E Television Networks and E! Networks.





  [august 2006]  
S
M
T
W
T
F
S
  


· ALIAS (ABC)
· COMMANDER-IN-CHIEF (ABC)
· DESPERATE HOUSEWIVES (ABC)
· LOST (ABC)





[12/05/16 - 05:29 PM]
For the First Time, "This Is Us" Beats "Empire" in L+3 18-49 Ratings for the Primetime Week
NBC further spins the numbers for Tuesday, November 29 and Wednesday, November 30.

[12/05/16 - 03:28 PM]
OWN's "Queen Sugar" Season Finale Ranks as #1 Cable Telecast for Women Wednesday Night Delivering 2.76 Million Total Viewers
OWN further spins the numbers for the series to date.

[12/05/16 - 01:30 PM]
"Every Brilliant Thing," The Innovative Off-Broadway Show Adapted for the Screen by Award-Winning Filmmakers Fenton Bailey and Randy Barbato, Offers a List for Life; Documentary Debuts Dec. 26
Starring British comedian Jonny Donahoe, this deeply poignant film recounts a life lived in the shadow of suicide.

[12/05/16 - 01:04 PM]
Netflix Announces Slate of Original Films, Documentaries and Series at the 2017 Sundance Film Festival
Morgan Neville, Jason Segel, Rooney Mara, Robert Redford, Elijah Wood, Rashida Jones, Melanie Lynskey, Riley Keough, Jesse Plemons, and Alfre Woodard are among the featured auspices.

[12/05/16 - 12:22 PM]
Season Finale of Freeform's "Ben & Lauren: Happily Ever After?" Soars to 5-Week Highs Across Key Target Demographics
Freeform further spins the numbers for the series to date.

[12/05/16 - 12:08 PM]
Limited Drama Series "The Young Pope," Starring Jude Law and Diane Keaton and Directed by Paolo Sorrentino, Debuts Jan. 15 on HBO
Young and charming, Lenny Belardo, aka Pius XIII, is the first American Pope in history.

[12/05/16 - 11:19 AM]
Investigation Discovery Greenlights Scripted True-Crime Movie "Final Vision" Starring Scott Foley and Dave Annable
The film is the story of Jeffrey MacDonald (Foley), a handsome, Ivy League-educated Green Beret Army Doctor, who was convicted of brutally murdering his pregnant wife and two young daughters in the middle of the night.

[12/05/16 - 11:11 AM]
"Star Glam Tour" - Free Glam Services On-the-Go Beginning Today
FOX brings Miss Carlotta's mobile salon - with free manicures, blowouts and braids services - to Nashville, Atlanta, New Orleans, Houston, Dallas, Los Angeles and Oakland.

[12/05/16 - 11:01 AM]
Freeform's "Moments to Celebrate" Programming Event, Begins Monday, December 26, and Continues Through Sunday, January 1
Look for a special sneak preview of the first episode of Freeform's upcoming new sci-fi saga, "Beyond."

[12/05/16 - 10:40 AM]
Video: Crackle's "SuperMansion: War on Christmas" Releases First Look Clip Featuring Jim Parsons
The original special premieres this coming Thursday, December 8.

[12/05/16 - 10:03 AM]
AMC Announces the Premiere of Its Critically-Acclaimed Scripted Drama Series, "Humans," Returning for Its Sophomore Season on Monday, February, 13th
Carrie-Anne Moss joins the cast as Dr. Athena Morrow, a pre-eminent Artificial Intelligence expert who is driven by her own motives to create a new kind of machine consciousness.

[12/05/16 - 10:01 AM]
FX Sets Premiere Date for "Legion"
The newcomer launches Wednesday, February 8 at 10:00/9:00c on the cable channel.

[12/05/16 - 09:40 AM]
Video: "Incorporated," A New Interactive Trailer
In the newest interactive trailer, explore the two worlds of the opulent Green Zone and the impoverished Red Zone.

[12/05/16 - 09:18 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Posts Another NBC Win
The Peacock easily tops the night in adults 18-49 and total viewers.

[12/05/16 - 09:16 AM]
CBS to Air "First Lady Michelle Obama Says Farewell to the White House - An Oprah Winfrey Special," Dec. 19
OWN will air the second showing of the special on Wednesday, December 21 at 9:00/8:00c.