[08/09/06 - 12:00 AM]
TNT Kicks Off Dramavision, Extensive Broadband Initiative with Exclusive Original Content, Award-Winning TNT Originals and Series Tie-Ins

[via press release from TNT]

TNT Kicks Off DramaVision, Extensive Broadband Initiative with Exclusive Original Content, Award-Winning TNT Originals and Series Tie-Ins

16-Time Emmy� Nominee Into the West Offered Via Broadband for First Time, Beginning Tuesday, Aug. 15

Future Content to Include Showcase of TNT�s Award-Winning Original Movies, Ripped from the Headlines Webisodes Promoted via Law & Order, Live Events and Inspirational Profiles

TNT, television�s destination for drama, is diving into the world of broadband with DramaVision, a new on-demand digital destination featuring broadband presentations of TNT�s award-winning original productions and initiatives complementing the network�s sterling line-up of dramas, announced Steve Koonin, executive vice president and chief operating officer for TNT and sister network TBS. TNT will kick off its new broadband initiative Tuesday, Aug. 15, by offering a first-time-ever broadband streaming of the network�s blockbuster miniseries Into the West, which earned 16 Emmy� nominations, more than any other program this year. DramaVision will be housed at the TNT Web site: tnt.tv.

Future broadband offerings from DramaVision will include a showplace for TNT�s arsenal of original movies; a collection of compelling, true crime stories promoted through the ultimate ripped-from-the-headlines series, Law & Order, and presented in partnership with TNT�s sister network Court TV; and tie-ins to such high-profile live events as the Screen Actors Guild Awards� and the Black Movie Awards.

�The TNT �We Know Drama� brand is one of the strongest in the television industry, and we are utilizing the strength of the brand to build a significant presence for TNT in the broadband world,� said Koonin. �Through broadband presentations of our high-profile originals, original programming produced for broadband and tie-ins with our stellar line-up of series, DramaVision will provide drama lovers with the ultimate digital destination.�

The following is a rundown of the broadband content TNT is planning to offer via DramaVision:

Into the West: TNT�s 16-time Emmy� nominee Into the West gets its first-ever broadband presentation via tnt.tv and intothewest.com. Fans can watch the entire six-part television event, as well as extensive behind-the-scenes content.

Drama Flicks: Future plans call for TNT�s award-winning original movies to be offered via broadband through a variety of genre-specific channels. The slate of high-quality original movies TNT has created during its 18-year history includes the following:

� Westerns, including Crossfire Trail, which continues to hold the ad-supported cable record as the most-watched movie telecast of all time.

� Historical Dramas, such as Andersonville, which earned an Emmy� for director John Frankenheimer.

� Biopics, like George Wallace, which earned Emmys� for Gary Sinise, Mare Winningham and director John Frankenheimer, as well as an Emmy� nomination for Angelina Jolie.

� Native American Dramas, such as Lakota Woman: Siege at Wounded Knee, with Golden Globe� nominee Irene Bedard.

� Literary Dramas, including The Hunchback of Notre Dame, with Mandy Patinkin and Salma Hayak.

� Bible Dramas, such as Joseph, an Emmy� winner for Outstanding Miniseries.

� Dramatic Thrillers, like The Librarian: Quest for the Spear, which ranked as ad-supported cable�s #1 movie of 2004.

� Inspirational Dramas, such as Door to Door, which earned six Emmys�, including Outstanding Made-for-Television Movie and Outstanding Actor in a Movie or Miniseries (William H. Macy).

� Romantic Dramas, like The Goodbye Girl, with Screen Actors Guild Award� nominee Patricia Heaton.

� Holiday Films, including A Christmas Carol, starring Screen Actors Guild Award� nominee Patrick Stewart.

Ripped from the Headlines: In partnership with Court TV, TNT will create succinct webisodes that take today�s most intriguing real-life cases and follow them from the beginning of the case through the judicial proceedings. Television�s ultimate ripped-from-the-headlines series, Law & Order, will serve as a promotional platform for this venture, which will also be available through rippedfromtheheadlines.tv.

I ? Law & Order: This innovative affinity program will celebrate the fans of Law & Order by following them to uncover how the ultra-popular series has had an impact on their daily life.

Live Events: TNT will supplement such live-event programming as the Screen Actors Guild Awards� and the Black Movie Awards with special video content and camera feeds never before available to viewers. In addition to a presence on DramaVision, the Black Movie Awards will also have a digital presence on AOL.

Dramatic Difference: TNT will partner with advertisers and local cable affiliates to celebrate dramatic acts by real people from all walks of life. Through a series of inspirational vignettes, viewers will be introduced to people who become everyday heroes by devoting their time and energies to charitable acts within their communities. These compassionate, heart-felt profiles will be shown both on-air and online via DramaVision.

Turner Network Television (TNT), a division of Turner Broadcasting System, Inc., is television�s destination for drama and one of cable�s top-rated networks. It offers original movies and series, including the blockbuster detective series The Closer, starring Emmy�, Golden Globe� and Screen Actors Guild Awards� nominee Kyra Sedgwick; Saved, a new character-driven drama starring Tom Everett Scott; and next year�s eagerly anticipated television event The Company, executive-produced by Ridley Scott and starring Chris O�Donnell, Michael Keaton and Alfred Molina. TNT is also home to powerful one-hour dramas, such as Without a Trace, Law & Order, Las Vegas, Cold Case, ER, Charmed and Judging Amy; broadcast premiere movies; compelling prime-time specials, such as the Screen Actors Guild Awards�; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.

  [august 2006]  


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