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[08/24/06 - 12:00 AM]
TBS's New Late-Night Call-In Game Show Midnight Money Madness to Premiere Monday, AuG. 28

[via press release from TBS]

TBS�s New Late-Night Call-In Game Show MIDNIGHT MONEY MADNESS To Premiere Monday, Aug. 28

What:

MIDNIGHT MONEY MADNESS, TBS�s new interactive game show that brings the spontaneity of radio call-in shows to television by featuring games that viewers can play by calling in, text-messaging or logging on to the internet live to compete for cash prizes.

When:

Mondays-Thursdays at midnight (ET/PT), beginning Monday, Aug. 28

Hosted by:

Danny Seckel and Jeri Lee Bonner

Produced by:

Endemol (Deal or No Deal, Big Brother)

Description:

Each Monday-Thursday, MIDNIGHT MONEY MADNESS will be presented in two separate live presentations, one for the East Coast and one for the West Coast. Each episode will feature six to eight games, with viewers invited to participate interactively by registering their phone numbers via premium SMS text-messaging, premium call-in, or the internet. Once registered, players may be called back for a chance to play live on the air. In addition, all text-message and premium call players will receive show-branded entertainment on their handsets throughout the course of the show. In addition to the money-making opportunities for viewers, MIDNIGHT MONEY MADNESS will be interspersed with celebrity drop-ins.

Sample Games:

In addition to traditional picture games and word puzzles, games will include the following: Picture Cover-Up, in which a celebrity�s photo is uncovered piece-by-piece until a viewer can identify the celebrity; Say What You See, a rebus-type puzzle featuring a set of photos that represent a particular celebrity; If I Only Had a Baby With�, in which a morphed photo shows the child a celebrity might have with one of the two hosts; Five Famous�, in which the viewer is asked to name five items that fit a particular criteria; and Gargle-o-Kee, featuring one of the hosts gargling the tune to a popular song that the viewer has to guess.

TBS, a division of Turner Broadcasting System, Inc., is television�s �very funny� network. It serves as home to such hot contemporary comedies as Sex and the City, Everybody Loves Raymond, Family Guy, Seinfeld and Friends; original comedy series, like the upcoming scripted comedies My Boys and 10 Items or Less; specials and special events, like The Comedy Festival in Las Vegas, for which TBS serves as title sponsor; blockbuster movies; and hosted movie showcases.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the basic cable industry.





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