[08/30/06 - 12:00 AM]
TV Land Explores How Boomers Shook the World and Redefined the Rules in Network's Four-Part Series, Generation Boom

[via press release from TV Land]

TV Land Explores How Boomers Shook the World and Redefined the Rules in Network's Four-Part Series, Generation Boom

Special Examines How Boomers Play, Live, Love and Wire the World Beginning Tuesday, September 26

Narrated by Kelsey Grammer, Special Features Celebrity Interviews with Susan Sarandon, Rob Reiner, Christie Brinkley, Connie Chung, Penny Marshall, Cheryl Tiegs, Mark Cuban & More

NEW YORK, Aug. 30 -- From growing up in the suburbs to witnessing the original moon walk and from swirling a hula hoop to playing with hi-tech gadgets, baby boomers have shaped and continue to change the world we live in today. TV Land takes an entertaining and light-hearted look at what it means to be part of the grooviest generation in history when it presents Generation Boom, a four-part original special premiering on Tuesday, September 26 at 10 p.m. ET/PT. Narrated by Emmy Award-winning actor Kelsey Grammer (Frasier, Cheers), each one-hour installment focuses on a central topic including how boomers play, live, love and wire the world. Airing over the course of four nights, Generation Boom is executive produced by Fenton Bailey and Randy Barbato and is produced exclusively for TV Land by World of Wonder.

"Viewing the impact of Baby Boomers through the years is truly remarkable," states Larry W. Jones, President, TV Land and Nick at Nite. "Generation Boom shows just what a force this generation is to be reckoned with. Right away, boomers demanded more -- beginning with the amount of diapers they needed. They have always insisted that the world conform to their needs and we are fully-prepared to get in line and do just that -- superserve the needs of the TV generation."

These one-hour specials -- airing over the course of four nights -- take an entertaining, fun and thorough look at the boomer generation. Throughout each one-hour installment, Generation Boom tells the story of a generation that has influenced the world like no other group and continues to stay on the move, blazing past traditional beliefs and stereotypes that get in their way. The series includes the personal stories of boomer celebrities and icons as well as archival footage such as TV commercials, film and TV clips as well as fun facts about the generation.

The specials air as follows:

Tuesday, September 26, 10 p.m. ET/PT

"How We Play"

TV Land takes a look at how movies, TV shows, musicians and sports idols have entertained the boomer generation over the last fifty years. This installment takes a look at the trailblazing ways boomers continue to play.

Wednesday, September 27, 10 p.m. ET/PT

"How We Live"

From suburban bliss and adolescent angst to the me decade and beyond, "How We Live" delves into how boomers have become the most indulged generation in history, giving them the power to take over the world and have fun every step of the way.

Thursday, September 28, 10 p.m. ET/PT

"How We Love"

This episode of Generation Boom examines how after fighting against the family values of their childhood, boomers unleashed the sexual revolution of the late 1960s. And now, even though boomers have reached middle age and beyond, they have never stopped re-writing the "book of love".

Friday, September 29, 10 p.m. ET/PT

"How We Wire The World"

From TV, 8-tracks and astronauts to amazing visions of the future, boomers were dazzled by technology as they got older. "How We Wire The World" explores how boomers took over the world, making technology their playthings and exposing it to the masses.

Celebrities featured in the special include:

Susan Sarandon, Rob Reiner, Cybil Shepherd, Tim Daly, Christie Brinkley, Jane Pauley, George Foreman, Willie Mays, Tom Clancy, Evander Holyfield, Penny Marshall, Carol Alt, Mark Cuban, Bruce Jenner, Christopher Lawford, Kathy Casey-Kirschling (The very first boomer), Don Johnson, Tony Danza, Connie Chung, Cheryl Tiegs, Joan Lunden, Kim Alexis, Dave Barry, Brian Williams and more.

World of Wonder Productions are the award-winning team behind such entertaining series as Showbiz Moms & Dads and Million Dollar Listing (both for Bravo). Most recently, World of Wonder produced the series Transgeneration for the Sundance Channel, which won the GLAAD Award for Outstanding Documentary. World of Wonder is best known for award-winning films and documentaries such as The Eyes of Tammy Faye, Party Monster (both Sundance Film Festival selections), Monica in Black and White (HBO) and The Hidden Fuhrer (Cinemax). With offices both in Los Angeles and London, World of Wonder has produced and created numerous documentaries and non-fiction programs for Court TV, VH1, AMC, MTV and A&E in the States, as well as the BBC, Channel 4, Channel 5, ITV and BskyB in the UK. More information about World of Wonder can be found on The WOW Report at http://www.worldofwonder.net, a daily blog which has enjoyed enormous growth and success due to its off-the-wall take on the most current news and entertainment stories.

TV Land and all related logos and titles are trademarks of Viacom International Inc.

TV Land Productions was created in 2003 to develop original programming that complements the network's successful acquired programming slate. TV Land Productions has also produced The TV Land Awards Show: A Celebration of Classic TV (March 2003, 2004, 2005 and 2006), the Emmy-nominated The Dick Van Dyke Show, Revisited, the network's first original special for broadcast, which premiered on CBS in May 2004, the Emmy-nominated Still Brady ... After All These Years reunion special in September 2004 and Chasing Farrah (Spring 2005), the original reality series that followed iconic Hollywood actress and sex symbol Farrah Fawcett. Over the last year, the network premiered a variety of original series and specials in 2005 including: TV Guide and TV Land Present: The 100 Most Unexpected TV Moments, Living in TV Land, TV Land Confidential and Sit Down Comedy with David Steinberg. For more information about TV Land's original Wednesday night line-ups, visit http://www.tvland.com.

Now seen in over 87 million U.S. homes, TV Land's program mix features popular dramas, sitcoms, westerns, Retromercials and a TV-referential interstitial environment, all programmed with a specific audience in mind -- the first generation of Americans to grow up watching television and features all-time Classic hits like All in the Family, I Love Lucy, The Andy Griffith Show, and Bonanza.

MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B), owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

About Viacom

Viacom is a leading global entertainment content company, with prominent and respected brands in focused demographics. Offering programming and content for television, motion pictures and digital platforms, Viacom's world- class brands include MTV Networks (MTV, VH1, Nickelodeon, Nick at Nite, Comedy Central, CMT: Country Music Television, Spike TV, TV Land, Logo and more than 120 networks around the world), BET Networks, Paramount Pictures, Paramount Home Entertainment, DreamWorks and Famous Music. More information about Viacom and its businesses is available at http://www.viacom.com.

http://www.tvland.com http://www.nick-at-nite.com http://www.viacom.com http://www.worldofwonder.net

  [august 2006]  


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