[09/06/06 - 12:00 AM]
Fantastic Four New Series Premiere Leads Cartoon Network's Prime Time and Total Day Double-Digit Growth Among Kids 6-11

[via press release from Cartoon Network]

Fantastic Four New Series Premiere Leads Cartoon Network�s Prime Time and Total Day Double-Digit Growth Among Kids 6-11

Boosted by the heroic exploits of its newest animated series from Marvel Comics and Moonscoop Animation, Cartoon Network�s premiere of Fantastic Four (Saturday, 8 p.m.) scored double-digit delivery and ratings gains among targeted kids 6-11, according to preliminary data from Nielsen Media Research. The performance helped the network chart mostly double-digit prime time and total day weekly delivery and ratings growth vs. the same time period last year among all key demos, including kids 6-11, kids 2-11 and tweens 9-14.

Highlights of Cartoon Network�s performance vs. the same 2005 time period include the following:

Fantastic Four (Saturday, 8 p.m.) vs. the same time period last year

- Kids 6-11 delivery (596,000) increased by 18% and ratings (2.5) by 19%

- Kids 2-11 delivery (790,000) expanded by 10% and ratings (2.0) by 11%

PRIME TIME (Mon.-Thurs. 8-10:30 p.m., Fri.-Sat. 8-11 p.m., Sun. 8-10 p.m.) vs. the same time period last year

- Kids 6-11 delivery (697,000) and ratings (2.9) both advanced by 16%

- Kids 2-11 delivery (933,000) grew by 9% and ratings (2.3) by 10%

- Tweens 9-14 delivery (508,000) jumped by 8% and ratings (2.1) by 11%

TOTAL DAY (Mon.-Thurs. 6 a.m.-10:30 p.m., Fri. 6 a.m.-6 a.m., Sat. 6 a.m.-11 p.m., Sun. 6 a.m.-10 p.m.) vs. the same time period last year

- Kids 6-11 delivery (492,000) expanded by 20% and ratings (2.0) by 18%

- Kids 2-11 delivery (698,000) increased by 13% and ratings (1.7) both increased by 6%

- Tweens 9-14 delivery (351,000) improved by 19% and ratings (1.4) by 17%

When an experimental space voyage goes awry, four people (Fantastic Four) are changed by cosmic rays. Scientist Reed Richards gains the ability to stretch his body into various contortions, and takes the name Mr. Fantastic. His wife, Sue Richards, receives the power to turn invisible and create force fields, calling herself the Invisible Woman. Her younger brother, Johnny Storm, gains the ability to control fire, becoming the Human Torch. And pilot Ben Grimm is turned into a super-strong rock creature calling himself Thing. Together, they use their unique powers to help the world battle multiple threats, and to foil the evil plans of their equally powerful enemy, Doctor Doom.

Cartoon Network (CartoonNetwork.com), currently seen in more than 89 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 8/28/06-9/03/06

SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 111,400,000 homes.

  [september 2006]  

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