or


[10/05/06 - 08:34 AM]
USA Network and Major League Gaming Bring Professional Videogaming to Fall Television
The seven-part series premieres on Saturday, November 11 at 10am ET/PT.

[via press release from USA]

USA Network and Major League Gaming Bring Professional Videogaming to Fall Television

NEW YORK, Oct. 5 -- USA Network, the top-rated basic cable network, and Major League Gaming (MLG), the world's first professional video game league, today announced "Boost Mobile Major League Gaming Pro Circuit," will be debuting this fall on Saturday mornings. The show, a seven-part series premiering on Saturday, November 11 at 10am ET/PT, chronicles the challenges, drama and excitement of young professionals competing in MLG's seven-city professional video game circuit.

Lead sponsors of the broadcast include Boost Mobile, Scion, and Gamestop and additional advertising sponsors are expected to be announced prior to the airing of the broadcast.

By making videogaming entertaining to the mainstream public and available to 90 million homes, USA Network and MLG have created a powerful way to reach and connect with the elusive youth demographic. The show introduces gaming as the next TV phenomenon, using innovative graphic illustrations, in-depth personality profiles and the broadest distribution of any competitive gaming series.

"This is a unique opportunity for USA to be involved in the growth of such an innovative concept as professional gaming," said Chris McCumber, SVP Marketing & Brand Strategy. "We're thrilled to be working with Major League Gaming and introducing our viewers to their amazing characters."

Characters Welcome

"Boost Mobile Major League Gaming Pro Circuit" will take viewers into the lives of the players with a behind-the-scenes look into their homes, schools, work and social lives. The audience will experience the highs and lows with the professional gamers who put it all on the line to compete and win.

Some of the characters and excitement viewers can expect to see include:

-- Team Final Boss, led by captain Dave "Walshy" Walsh, went undefeated for most of the Pro Circuit. Now its fighting to regain its edge before the Championship. Meanwhile, the team members manage to find time to create a clothing company and keep their college grades high.

-- Team Str8 Rippin and rival Team Carbon have been threatening to knock Final Boss out of the lead all year, until Team Carbon finally knocked them off their pedestal. However, emotions and smack-talk between the two teams reach a fever pitch and threaten to get in the way of a winning streak. The leader of Str8 Rippin is the well-known Tom "Tsquared" Taylor, who has appeared in Stuff Magazine, ranking #1 on the Power 2

-- Under 30 list, MTV True Life, Wall Street Journal and more. He's confident and cocky with the skills to back it up, making him a favorite target of the other pros.

-- Viewers will also get to know players like Xena -- a 16-year old Pennsylvania girl who is active in horseback riding, sports, church and school activities -- and who also happens to be the world's top-rated female Halo 2 player; and Strongside, a player who came out of nowhere last year and single-handedly beat hundreds of competitors on the fast track to becoming a pro.

Every MLG player has a great story and an unparalleled drive to be the best. Viewers will get hooked as they watch the drama unfold throughout the series.

"USA Network's Characters Welcome says it all. MLG has the best players in the world signed to exclusive contracts, and our show will give viewers the opportunity to get to know them," said Sundance DiGiovanni, co-founder and CMO of MLG. "USA is the perfect partner for us to make this show a success as we take the next step in building out our sports media business."

ABOUT USA NETWORK

Seen in 90 million homes, USA Network is cable television's leading network of original series and feature movies, sports and entertainment events, network shows and blockbuster theatrical films. The USA Network Web site is located at http://www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

ABOUT MAJOR LEAGUE GAMING

MLG is the first professional video game league. By raising video game competition to the level of professional sport, the company is creating a sports media business that provides players, developers, publishers, media partners, and advertisers a unique connection to the video game lifestyle enjoyed by 168 million Americans. With the support of major sponsors, MLG operates a pro tour that in 2006 will make 7 stops in major cities across the U.S., exclusively featuring the best gamers in the world. We produce a variety of online and broadcast-quality programming that showcases MLG's pros and this exciting new sports entertainment phenomenon. More information can be found at http://www.mlgpro.com.

SOURCE USA Network
http://www.usanetwork.com http://www.mlgpro.com





  [october 2006]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/23/14 - 10:22 AM]
"Thursday Night Football" Launches on Network Television with Primetime Special "Under the Lights" on Wednesday, Sept. 10 on CBS
The one-hour special will also encore on NFL Network the following Tuesday, September 16 at 10:00/9:00c.

[07/23/14 - 10:10 AM]
Syfy Unleashes a Category 5 Marketing Storm Behind "Sharknado 2: The Second One"
The Category 5 campaign will include a digital, social and in-store partnership with SUBWAY encompassing promotions at 26K locations nationwide.

[07/23/14 - 09:13 AM]
TV One Presents the Network Premiere Movie "Girlfriends' Getaway" on August 30 at 8PM/ET
Garcelle Beauvais, Terri J. Vaughn, Malinda Williams and Essence Atkins star in the project, which was shot entirely on location in Trinidad.

[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 09:02 AM]
Fathom Events and NBC Sports Group Team Up to Bring Barclays Premier League 2014-15 Soccer Season to Select U.S. Cinemas
Americans will have the opportunity to see England's best in state-of-the-art projection and sound at select venues across the country on Saturdays throughout the Premier League season.

[07/23/14 - 08:28 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC wins the night among adults 18-49, more than doubling second place ABC.

[07/23/14 - 08:25 AM]
Sheryl Crow, Blondie and Lindsey Stirling Headline Ovation's Hit Original Series, "Song by Song"
The series continues its focus on music legends with new episodes featuring such A-list sensations Sheryl Crow, BLONDIE and Lindsey Stirling.

[07/23/14 - 08:20 AM]
NBC Wins the Night in the 18-49 Demo More Than Doubling the Nearest Competitor
NBC spins the numbers for Tuesday, July 22.

[07/23/14 - 08:20 AM]
A&E Network Presents the New Original Docuseries "Cement Heads"
The series - due on Tuesday, August 12 at 10:30/9:30c - marks the first unscripted television project for Dimension TV.

[07/23/14 - 08:00 AM]
IDW Kicks Open the Doors to Comic-Con with "Orphan Black"!
IDW's series will not be a clone of the show but will feature some all-new stories set in the complex and thrilling world of "Orphan Black."

[07/23/14 - 07:26 AM]
Head to the Beach with "Shark Week" for the First-Ever FinFest
FinFest is a two-day, two-night celebration on the shores of Hermosa Beach, California on August 9 and 10.

[07/23/14 - 07:00 AM]
TBS's "Conan" to Welcome Cast of Netflix's Emmy(R)-Nominated Hit Comedy Series "Orange Is the New Black" on Monday, Aug. 4
Taylor Schilling, Laverne Cox, Uzo Aduba, Kate Mulgrew, Natasha Lyonne and series co-star Jason Biggs will all join host Conan O'Brien from Stage 15 at Warner Bros.

[07/23/14 - 06:06 AM]
NBC Sports Group and Universal Sports Network to Present 17 Hours of ASICS World Series of Beach Volleyball Friday - Sunday
Athletes participating in the event include Americans; Kerri Walsh Jennings, April Ross, Phil Dalhausser, Sean Rosenthal, as well as some of the premier volleyball players from Italy, Brazil and Germany.

[07/22/14 - 01:49 PM]
Hide the Donuts! FXX Is Bringing Homer Simpson's Dome to Comic-Con
Starting in August, FXX will become the cable network home for all seasons of "The Simpsons," excluding seasons airing in their first run on FOX.

[07/22/14 - 01:47 PM]
HGTV Still Tops on Sundays - "Flipping the Block" One of HGTV's "Best Series Premieres Ever"
HGTV spins the numbers for Sunday, July 20.